To create ads that generate leads and conversions, you don’t have to be a professional graphic designer.

If your advertising is effective and in line with your brand, you will be successful like all the other major advertisers.

Before you launch your ad campaign on Facebook, take a look at some design inspiration to help get your creative juices flowing.

1. Ad Tests with AdEspresso

The concept here is really clever!

The doctor is using a stethoscope to check the heartbeat of a Facebook ad, and it looks very nice.

The ad also includes multiple “Facebook Ad people” waiting in line to be tested, which coincides with the hook, “We Tested Over 100 Different Facebook Ads in One Month.”

The author is talking about how they like the use of color on the website and how it makes things easy to see.

The CTA and text are simple and limited to two font families. The main graphic is centered to draw your eye.

Shorter text can be just as effective as longer text, as long as the imagery is strong. Adding a complementary color, like bright blue, can help tie everything together and make the ad more eye-catching.

2. Leave Nothing Behind with Seventh Generation

Image is everything.

The image is designed to evoke positive emotions in the viewer and make them want to purchase the cleaning product. It is full of high-quality, bright images that are cropped to show the child’s expression.

The text in the ad is designed to be simple and easy to read, with just one font and a clear layout. The design elements used give the ad a feeling of refinement. The ad is well-balanced overall.

3. Crash Course in Content Marketing

The colors are eye-catching, and the text block and font choice create a clear hierarchy. The pencil pointing towards the CTA and text helps direct your attention to the main focus of the ad.

It is beneficial to brand your ad with your logo as it will help increase brand awareness.

4. Where Did He Learn to Sell Like That?

The image in the ad shows a person selling something while using multiple laptops and a headset. This relates somewhat to the ad’s claim that the person learned how to sell effectively from the online school. However, I was not very impressed with the ad.

5. Increase Business Sales and Engagement

This ad is effective because it is simple and uses a bright color scheme to grab the viewer’s attention.

The only font you can choose is the one font, and it is good to show emphasis by italicizing or bolding the font.

6. Live Masterclass

Amy Porterfield’s direct gaze towards the CTA/messaging makes it immediately eye-catching.

The ad’s color scheme is eye-catching and distinct. Using black and white lets the call-to-action text stand out and be the main focus.

7. Find Your Next Job

Hired’s Facebook ads are a great example of brand consistency.

The aesthetic design of this ad was well thought out before its creation. The use of a single typeface, high-saturated color scheme, and consistent white font with a contrasting “pop” color makes these ads powerful in their simplicity.

Each of the concepts has a strong connection to its corresponding hook or message.

8. Buffer’s Harry Potter GIF ad

This is not the first time Buffer has used GIFs in their Facebook advertising. In fact, they have used GIF ads to promote their ultimate GIF guide before. However, this ad is better than their previous GIF campaigns in a few ways.

The ad is interactive and encourages users to respond to it by clicking a button or purchasing a product. You can engage with the ad without leaving the platform.

Buffer does a great job in this ad by referencing a popular cultural node that users can respond to. By aligning their own brand with the protagonists of the Harry Potter story, Buffer is able to create a connection with their audience.

The ad makes Buffer’s ad campaign a playful experience.

It is important to create an ad campaign that encourages interaction and feedback in order to be successful on Facebook. This can be accomplished by creating a more dynamic and engaging experience, rather than using a static image.

9. Shopify’s double-down, picture-in-picture photo ad

It can take a lot of time and effort to create a GIF, especially if you’re trying to animate something complicated. People often argue about whether it’s better to use real photos or designed images in advertising.

Regardless of the medium you choose for your ad, you can make it more successful by being creative and unique.

Your ad should be creative and original.

Shopify is using a complaint about Instagram-obsessed consumers in their advertising to great effect.

Nowadays, it’s become common practice to take pictures of people taking pictures of their meals, etc.

This ad is mocking the trend of meta-mockery and uses the same imagery with parallel copy to create an awesome Facebook ad.

10. Volkswagen’s aerial canvas ad

Canvas ads present a unique opportunity for advertisers to get creative.

Canvas ads are ads that are displayed on a mobile device in full screen mode. Users can scroll through the ad to view the content.

These ads are more immersive than other Facebook ads.

If you can tell a story about a product or service, canvas ads are a great way to create a cohesive, storytelling mood. That’s what Volkswagen did with their canvas ad.

Lastly, this interactive experience helps turn advertising and conversion into a game, which should improve the campaign’s chances of success.

11.’s super hot image ad

The examples shared so far have been complex. However, simplicity can also be successful with Facebook ad design.

Customers are becoming more and more annoyed with autoplay features, and ads that are difficult to understand are overwhelming social media platforms.

An image that is clean, static, and delightful can make a big difference.

We found Moo to have a very appealing image, which is why their advertisement was so successful.

Finally, they check that the wording of their ad copy is consistent with the rest of their advertisement.

Because this campaign was focused on marketing their new color seamed cards (matching side tones per set), they went with the pun in their lower ad copy to play off the image. This is awesome for two reasons:

  1. People enjoy a little personalized humor in their ads (we’re all human, after all)
  2. The pun redirects the person’s attention back to the awesome ad creative—where the real work kicks in

12. United Airlines’ FOMO photo ad

You can make your ads more visually appealing by using photos instead of just text. This is especially effective for ads that are trying to promote a product.

You can sell any service as an authentically unique experience and see big success with today’s customers.

Almost all of the consumers surveyed said they were more likely to buy from a company after having a positive experience with that company’s marketing.

Nowadays, people care more about experiences than products or deals. So, if you want to market an experience to potential customers, using scenic photography is a good idea.

This is how United used their FOMO photo campaign to create interest.

This ad is focused on creating experiences that will last a lifetime. Travel has always been marketed using copy and creative that emphasizes experiences. This ad is in line with that mainstream approach.

However, the Facebook ad uses two models in the foreground in a special way.

We often feel FOMO when we see what our friends are doing on social media. We worry that we are missing out on experiences they are having.

The ad United created uses people’s insecurity to get their attention while displaying a desert landscape. The ad is memorable and emotional, and it was successful.

The screenshot also has unifying copy at the bottom, which helps to convince the reader to convert by connecting on some common ground.

Shared history is a powerful thing. Find ways to connect with your customers.

13. A clean, classic look for shipping brand prospecting ad

There are different types of ads on the Facebook business platform that have their own specific goals. Some ads are designed to get people to like and follow your page, while others are meant to get people to click on links or to take action, such as downloading something or registering for something.

The latter function is more like a classic PPC ad campaign, with a singular goal, CTA, and trackable win/loss scenario. This Facebook ad’s best practices would include things like:

  • Address a user problem in the headline in terms of their value
  • Keep your CTA limited to a singular goal
  • Solve the problem in your headline in your ad copy
  • Use ad creative that highlights your goal conversion
  • Highlight your conversion button as much as possible

Important Keynotes

1. Create a Powerful Message and Conceptualize Images

Be creative and do your research for this part. Do not be afraid to start with a lot of research. Here’s how you can begin your research:

  • Search Google for similar products to yours. How are they being marketed?
  • Why are you offering this particular product/service?
  • What are the benefits of the offer?
  • Who do you want to target? Who is your audience?
  • What’s the end result they can achieve?
  • What is the emotion/feeling you want to convey?

What message is your image trying to communicate? How can you weave the marketing message into the image?

2. Sketch Out Ideas Before Laying Out Design Elements

This text is discussing the importance of planning. It is important to have a plan for what you want to happen and where you want things to be.

Don’t worry about colors or font choices just yet.

Start planning the look of your graphic (whether it will be based on photos or illustrations), what software you will use to create it, and most importantly, how the different parts of your design will be arranged.

Design can help a company to achieve its goals if it is used in a thoughtful and strategic way.

3. Use Complimentary/Contrasting Colors

Facebook ads have to POP!

Only using a few colors that go well together will help you achieve your goal. You don’t have to use ten different colors in your ad.

Avoid colors that are harsh on the eye.

  • How can you get people to stop on YOUR ad?
  • How can you set your ad apart?
  • How can you create a pattern interrupt?
4. Choose Your Fonts

Stick to one or two font families for your image to avoid making it look cluttered and confusing.

Choose fonts that are easy to read and aren’t too small for your Facebook ad.

If an image is too complex and hard to define, it will only turn readers away.

5. Add Text and a Call-to-Action (CTA) to your Image

A good place to include a brief description of your offer or call to action is on the image itself. Some people won’t read the ad copy as they scroll through their newsfeed, but the image and the text on it are more likely to catch their attention.

You don’t always need a call-to-action or text to get your point across if you have a really strong image or graphic.

6. Is your Image Congruent with Your Brand?

The ad’s image and messaging should be consistent with the brand’s overall message.

Your ads and website should be consistent with each other in terms of style. This will keep people engaged and maintain a sense of coherence.

If you are consistent, your users will be able to achieve their goals.

About the Author Brian Richards

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