You’ve probably heard that inbound marketing is one of the most powerful ways to increase your brand’s visibility and customer base. Inbound marketing is a strategy that uses content marketing, social media marketing, and search engine optimization to attract customers to your brand. But are you throwing that power away?

Inbound marketing works exceptionally well if it’s done right. However, if you make any of these common inbound marketing mistakes, all your hard work will be for nothing.

By sharing your content, you will reach both your current audience and new potential customers who have not heard of your business. The content you create could be the first impression you make.

Do you want to make the best impression possible? If you want people to share, recommend and trust your business, then you need to create quality content. It all comes down to solid inbound marketing.

What are some ways to make sure your inbound campaigns are effective? Inbound marketing is a huge area with a lot of potential mistakes that could be made. We’ve compiled a list of the most common mistakes so you can be sure to avoid them.

1. Missing A Strategy

If you just throw content out there without a clear plan or strategy, it won’t be successful. If you want your marketing to be successful, it is important to have a clear plan.

An inbound marketing strategy is created as part of an overall business strategy. It encompasses more than simply creating content and seeing what happens. You won’t know what results to look for without a strategy. Your content will be chaotic and uncoordinated.

2. Thinking Short Term

If you are looking to increase your customer base, and would like to do so quickly, there are a few things you can do. Although your business may take a while to establish, your marketing should not reflect this fact.

Brands that focus on short-term gains instead of long-term strategy often end up resorting to quick fixes that don’t offer sustainable results. Marketing efforts that are only focused on the short term will only result in short term customer relationships, rather than ones that last.

Inbound marketing is a marketing strategy that focuses on attracting customers to your company or product, rather than actively seeking them out. It’s a long-term strategy that has a compound effect, meaning that each new customer or lead that you bring in also brings in new potential customers or leads.

If you’re only looking at two months worth of content, it may not seem like much in terms of traffic. But if you’re looking at a year or two worth of content, the difference is more significant. Now you’ll see the powerful effects.

Business owners want quick results when it comes to promoting their products or services.

Buying reviews, social media followers and likes, and email lists may be tempting if you are just starting your business.

Increasing these numbers will make your business more appealing and attract more leads. Wrong!

If you’re trying to hoax your customers by pretending to have more social media followers than you actually do, they’ll eventually catch on.

If that happens, it could turn away your potential customers, as well as some of your current customers. This deception can badly damage your brand’s good reputation, which can be very hard to fix.

This also applies when buying email lists. Mail service providers such as Gmail and Yahoo are very good at protecting their users from companies that use email lists they have bought to promote their products and services.

Most of the emails that are sent to people on those lists go straight to the spam folder, and your email provider will flag your domain.

This means that the time and effort spent on creating the email’s content was wasted.

3. Ineffective Blogging

Although you might be aware that your business needs a blog, you may not be sure of what content should be included. The biggest marketing mistake businesses make on their blogs is basing their content on what they think their audience wants to read, instead of what their audience actually wants to read.

If you only post internal news sporadically, your blog will be drowned out. Since blogs play an important role in inbound marketing, they need be to high quality. The best blogs will provide readers with useful information, educational content, and be inspirational.

If you want to be a successful blogger, you should stick to a regular posting schedule that you can plan out using an editorial calendar. If you give your readers frequently interesting content, your business will improve its traffic, visibility, and trust.

4. Creating Boring Content

Your blog should not be filled with announcements about Jill from HR’s new dog or why everyone should buy your main service right now. Instead, it should be filled with informative and engaging content.

Many businesses make the mistake of thinking that any blog post will suffice. This is not the case. Your audience will not continue reading your blog if it is not useful to them. If your blog has no readers, then it will also have no shares on social media, and therefore will not be ranked highly by Google. In short, it’ll be a waste of time.

It takes effort to create regular, high-quality SEO content, but it is worth it.

If you want your content to reflect the standards of your brand, you might want to consider outsourcing your blogging needs to professionals.

5. Using Content as a Direct Sales Tool

There is not a clear distinction between copywriting and content writing so many people use the terms interchangeably.

Many businesses make the mistake of using their blogs as a way to promote their own products, but this is not effective marketing.

Your inbound marketing content, such as blogs, podcasts, or videos, should always provide value to your audience. This might be education, inspiration or even entertainment.

When you use your content to promote or advertise a product or service to customers, it is no longer just content, it is now considered advertising.

6. Spreading Yourself Thinly On Social Media

Although it may seem like a good idea for major brands to be present on every social media channel, it is not necessary for every brand to do this. If you don’t have the time to manage multiple social media channels, it’s better to choose a smaller number of them.

If you’re not regularly maintaining your brand’s social media channels, it’s doing more harm than not being present on that platform at all. If a prospective customer visited my business’ Twitter account and saw that the last time we posted was two years ago, they might think we are no longer in business or that we are not very active online.

They might think you’ve gone out of business.

Start small with social media and gradually increase your presence to create a big impact.

7. Not Focusing On Your Customer

The best inbound marketing content is easy for the reader to follow and understand. The only way to achieve your goals is by knowing who your target audience is and what they want to see.

CodeFlare’s buyer persona is someone who: Your marketing strategy should be designed to appeal to the type of customer your business helps. CodeFlare’s customer is someone who:

When you research your ideal customers and learn about their needs, you can create content that addresses their pain points.

Do you want more brand visibility? More converting traffic to your website? More email subscribers? Inbound marketing is most efficient when it has a clear purpose.

If you have a clear purpose for your content, it will be more likely to drive your audience to take a specific action. You could download an eBook or call your team for a quote.

You won’t be able to keep your audience’s attention if you don’t have a specific goal in mind for your communication.

8. Not Having a Clear Inbound Marketing Plan

This means that if you do not make a plan, you have already decided that you will not succeed.

You won’t be successful with inbound marketing unless you have a clear strategy for it, just like traditional outbound marketing.

Almost half of businesses are doing digital marketing without a clear plan, even though having a plan makes marketing more effective.

Many businesses don’t understand inbound marketing strategy, which is a shame.

Some companies failed in their inbound marketing campaigns because they only published a few blog posts and distributed them in different social media channels without taking any other action.

Another reason is that they are unsure of where to start. Inbound marketing is a comprehensive strategy that combines content marketing, email marketing, and social media marketing.

Building brand awareness will help to generate leads, which can then be converted into customers.

There are many different inbound marketers advocating for different aspects of inbound marketing as the best way to get results, causing confusion for business owners.

Businesses that don’t have a clear and well-documented inbound marketing plan usually don’t have any specific goals in mind. They view inbound marketing as just another popular tactic that they want to try out to see if it works well.

9. Your Website Doesn’t Have a Blog

There are many business owners who use another platform like Medium for their blog, or who don’t blog at all.

While it’s true that your site’s blog is just one of the many marketing channels you can use in your inbound marketing campaign, not setting up a blog on your own website can limit your inbound marketing success.

If you want to blog on a site like Medium or on social media sites like LinkedIn, you should be aware that your content is subject to their terms and conditions. Find a platform that resonates with you, and start writing blog posts. You can include a link to your website in your blog posts, which can help drive traffic to your site.

If the platforms where you post your content delete your posts or close down your account, you not only lose your content, but also your ability to use those posts to generate traffic to your website and turn leads into customers.

Your blogging efforts are primarily benefiting third-party sites more than your own business’ website.

This is beneficial because each time you create a new blog post, it gives Google and other search engines new content to index and rank. If you only had your website, it would become dormant as far as search engines are concerned.

10. Choosing Quantity Over Quality

Frequent and consistent publishing is key to any successful inbound marketing campaign.

In a study conducted by HubSpot, it was found that companies that publish four blog posts per week get 3.5 times more traffic than those that post up to four blog posts per month.

The results you get from blogging depend on the quality of your blog posts.

Many businesses release large amounts of material without checking the quality, which can lead to sub-par content.

In QuickSprout, Neil Patel lists 15 types of content that will drive traffic to your website. Any given piece of material can fall into one of three categories: entertainment, education, or problem-solving.

This is the type of content that people look up when they go online. publishes If you content that doesn’t follow these categories you will start to lose readers, customers, and leads.

11. Not Optimizing Campaigns For Mobile

Some people are calling the current era the “Mobile era” because mobile devices are so prevalent. Almost two-thirds of people in the United States use their smartphones to surf the Internet.

The number of people using mobile phones is expected to increase to 9.038 billion by 2020. This shows why it is a bad idea for businesses not to include mobile phones in their marketing strategy.

12. Not Regularly Monitoring Your Metrics

Many businesses that start out strong with their inbound marketing plans eventually miss the mark. Some marketers don’t review data on their inbound marketing campaign’s progress until after the campaign is over.

Quite often, people discover that they not only failed to achieve the goal they set out to accomplish, but could have actually done so if they had made some changes during the inbound marketing campaign.


An inbound marketing strategy helps you avoid some of the most common marketing mistakes by helping you set goals and understand your audience.

Useful and purpose-driven content will make your inbound marketing more effective.

This technique will assist you in creating more widespread brand recognition, increased website traffic, and sales growth. If you think about your marketing results over a long period of time, you will see them gradually improve.

About the Author Brian Richards

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