So, if your business isn’t coming up in search results when they look for something that you offer, you’re missing out on a lot of potential customers.

In order to improve your small business, you need to focus on search engine optimization so that you come up in search results when potential customers are looking for your services.

Every minute, Google receives about 3.8 million searches from people all over the world. Unless your business is very appealing to the search engine’s algorithm, it is likely to be buried under many pages of search results.

If people can’t find your business on Google, they won’t find your business.

If you own a business with a website, you need to invest in search engine optimization. For the benefits it offers, quality search optimization is a very good deal.

It involves finding an affordable SEO firm that has a proven track record If you want to find a high-quality SEO firm, you need to do some research to find one that is affordable and has a good track record.

This article provides a list of topics to discuss when evaluating an SEO company. These topics include the company’s approach to SEO, its transparency and communication style, its ability to deliver results, and its understanding of your business.

Evaluating an SEO company on these topics will help you determine whether or not it is the right fit for your business.

1. Set Specific Goals

Think about what you want from an SEO service company. Do you want a clean, well-designed website that accurately reflects your business? Do you want your business to be the top result when people search for it?

If you want to grow your business, you need to attract more customers. As a visionary, you should have a clear idea of what you hope to achieve by improving your SEO. Write it down so you can stay focused and motivated.

Choose a company that will help you to best achieve your goal.

It is important to find a company that understands your goals and is able to help you achieve them.

2. Think About More than Price

It can be tempting to choose the cheapest SEO company, but it is important to remember that quality should be considered over price.

Quality is key, so choose materials and workmanship that will stand the test of time. You are also a business person, so you know that often times cheap is not the best option; in most cases, cheap is not the best. Quality is key, so choose materials and workmanship that will be durable.

The most important thing to look for in an SEO services company is not the cheapest option, but the one that can offer the most value.

Although affordable SEO services are available, you want to make sure that you know what you’re paying for.

Consider your SEO services as an investment. The money you spend will free up your time so that you can focus on other areas of your business, and as your SEO improves, you will attract more customers.

If your business has more money coming in, you will be able to afford to expand. This could involve opening a new branch or taking on extra staff.

The potential earnings and increased customer base that come from utilizing SEO make it a smart investment.

3. Look for Clear, Specific Communication

Have you ever felt frustrated after taking your car to a repair shop and being met with incomprehensible jargon? You may have felt likewise upon receiving a bill for a simple oil change that cost five times more than expected.

The following text is a sales tactic, which is meant to confuse people so they will agree with “the expert.” Unfortunately, this tactic is not just used by mechanics, but also by SEO companies.

If you ask an SEO professional about their services and they answer with confusing business jargon, it’s time to leave. A good SEO expert will take the time to explain the process in simple terms.

The companies that are the most specific about what they can do are generally the most experienced and therefore can help you the most.

4. Don’t Trust Promises of Instant Results

They want to be able to show you that their efforts are paying off as quickly as possible Most people desire to see rapid results from their activities.

For example, a business might want to immediately expand their customer base or become a well-known brand. Similarly, SEO companies also want to be able to demonstrate to their clients that their work is effective as soon as possible.

If your business is doing well, things will go well for them too.

There is a problem with expecting immediate results from SEO marketing efforts. It is rare to achieve a first page ranking on a search engine right away, and an influx of new customers is not an instantaneous occurrence.

It will take some time for those practices to start yielding results – consistency is key. The more blogs you post or the more you work on your local SEO, the more gradual improvement you will see.

If an SEO company makes a promise that you’ll be on the first page of a Google search by the end of the week, be skeptical. This is likely too good to be true.

The company is probably not being honest with you, and they will probably continue to lie to you as long as you work with them.

5. Ask for Examples

SEO service companies are good at marketing themselves. They can make themselves sound trustworthy in the initial pitch, but how can you be sure?

The key is to not just accept what they say and take it at face value. Remember that you are the one hiring them, not the other way around. Ask to see examples of their previous work, such as websites they have improved, or get references from past clients.

Most SEO companies can provide examples of their successful work on request. If they cannot or will not provide any examples, this should be considered a warning sign. By examining their previous work, you can get a better idea of whether their style is suited to your needs.

6. Search for Reviews

To get another perspective on the company’s past experience, look up reviews. The company may have positive testimonials on their website, but what do their reviews say on Google, Facebook, and The Better Business Bureau?

Customers are more likely to be honest about their experiences if they were positive or negative.

When you’re reading reviews, it’s important to look at more than just one or two. If you see a pattern of bad reviews for a particular SEO service, then that’s something you should take into consideration.

Just because a couple of reviews are positive doesn’t mean that the pattern of service is good. You should read at least the first page of reviews to get a clear picture.

7. Check All Client References

First and foremost, ask for Client References. This is something every SEO firm should have on hand. If they don’t, move on.

There are responses that should make you question a company’s legitimacy. For example, I have worked with a company in the past that claimed that all of their clients were under an NDA.

Although it may be the case, the company you are investigating should provide evidence to support their claims. If they cannot provide a satisfied customer, ask to see how well their own website is functioning.

If they can’t give you a specific example, ask for a general idea of how they’ve been successful in the market without naming any names.

8. Can they Prove Experience?

If a firm is willing to share its client list with you, it is likely that the firm has experience in the area. To verify this, you can ask the firm for the top search phrases in the campaign and check the rankings.

Results will speak for themselves.

Before you assume that the firm is experienced in SEO, check the keyword competitiveness. Too often, a firm will boast results for long tail terms that require little to no work.

9. Ask About their Knowledge of the Industry

A sound understanding of the history of the search industry is key to making informed decisions. The assumption is that you are not just hiring an SEO firm for a one-time SEO effort.

You should want an SEO firm to continue to provide you with value.

You need a street-smart SEO because things are constantly changing and ranking algorithms are always being shaped.

If you want to understand the changes that are happening in the future, you need to understand the crucial points from the past.

An SEO should be able to explain why significant changes in the market, like Google’s Florida update, had such a big impact on so many site owners.

If they can’t, move on.

10. Differentiate SEO from PPC and SMO

This text is dealing with self-education on the topic of search engine optimization (SEO), and how it differs from pay per click (PPC) and social media optimization (SMO).

Each of these marketing forms uses the internet to some degree, with SEO firms working to provide stronger organic rankings.

This means that organic search results, or listings on sites like Digg, Reddit, etc., are not paid for.

This may appear to be a simple assumption, however, numerous SEO companies will purchase temporary listings to demonstrate that you are ranking in specific positions.

If you don’t know how to tell the difference between the different types of listings, it’s not fair.

Top freelancers for every business

Fiverr provides a platform that allows you to connect with freelancers who have the skillsets you need to get your projects done. This gives you and your team the flexibility to expand your capabilities and get the job done, without having to hire full-time employees.

If you don’t have time for a primer on these topics, consider this: you want listings that don’t appear on a pastel-colored background or immediately under anything involving the word “sponsored.”

Only allow these guys to use the major search engines.

11. How is Link Building Addressed

While your SEO firm may not offer link building as part of their package, they should be willing to provide guidance on the best way to approach link development.

You should ask your potential link development partners for a list of their preferred anchor tags and the best page URLs to use for each link. If they’re reluctant to give you this information, that’s a red flag. Your work on link development should be helping their own efforts, not hindering them.

If someone is offering to do link development work for you, ask to see examples of their previous work to make sure it is relevant and of high quality. Guestbook spamming, blog spam, and sponsored links from irrelevant sources are not effective or useful.

Links from relevant websites that are in the same market as yours are required to show you quality.

12. Discuss Report Types

Periodic reporting is a great way to hold an SEO firm accountable for their work. Ranking reports show the progress that has been made with Rankings.

The engines do not approve of these types of things today.

As a site owner, you should use analytical tools to review traffic from search engines. You should see a significant increase in the number of visitors referred from search engines.

The firm may be able to share some before-and-after results or some of their clients’ other work that’s similar to what they’ll do for you It is understandable that an SEO firm cannot show you another person’s live web stats.

If you have access to any of their recommendations, be sure to ask for some general numbers. The firm may be able to share some before-and-after results or some of their clients’ other work that is similar to what they’ll do for you.

Avoid percentage-based increases as well… A new site with zero search traffic can show an 800% increase month-over-month in its early stages.

13. Discuss Periodic Maintenance and Ongoing Optimization

SEO is subject to change as algorithms are updated. To stay ahead, optimize your site regularly.

This means that your SEO firm should be willing to update your website on a regular basis.

In some markets, it is not necessary to have monthly updates and it is more cost effective to have quarterly updates instead. This is still beneficial for both you and the firm you are working with.

You should make sure that the person you are hiring is actually doing their job and making the changes that you have asked for. Ask to see what changes have been made and why they were made.

14. Actively Managing Universal Search

This post by Lee is a helpful guide for small businesses on how to improve their ranking in search engines.

This post provides small business owners with an excellent overview of what to expect when optimizing their website for universal search.

Universal search refers to the integration of different types of results, such as videos, images, and events, into the traditional text-based search results. By optimizing their website for universal search, small business owners can increase their visibility in search engine results pages and attract more potential customers to their website.

Your search firm should help you with your ongoing needs and should encourage you to use these powerful marketing channels.


If you don’t want to improve your ranking on Google searches, your website will likely be lost among many other results.

If you are not an expert in SEO, you can still work to improve your ranking by hiring an SEO firm to do digital marketing for you.

About the Author Brian Richards

See Brian's Amazon Author Central profile at

Connect With Me

Share your thoughts

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}