Let’s start by talking about You – the Business Leader, Non Profit Leader or Individual we want to support here on our content site (thepreferredadviser.com) and our solutions site (thepreferredadviser.net).
You will be a leader, an adviser, someone in a position of trust and authority, whose advice is relied upon, grappling with the escalating challenges of an increasingly uncertain world.
Like us, you might see storm clouds gathering around the world, and they’re escalating within the country we have focused on for over 20 years – the US.
We write content (here on thepreferredadviser.com) to help leaders and professional advisers – whether Businesses, Non Profits or Individuals – find robust and well-informed ideas and frameworks for moving forward with greater confidence in 2022 and beyond.
We provide solutions (at thepreferredadviser.net) that are Proprietary and Exclusive ie they can’t be obtained from anyone else outside our small community of Premium Partners.
As The Preferred Adviser is the flagship division of our parent company, Resolute Media, we offer unique services that fill much-needed gaps and are of enterprise quality, but which small businesses and non profits can comfortably afford.
Wherever possible, there are no upfront costs, as we always strive to lead with value and put Proof Over Promises ie we often work on a results-in-advance basis.
This has taken on additional importance in 2022, given we are investing even more heavily in the Non Profit sector and are aiming to sponsor more worthwhile Not For Profit organizations this year and beyond. Let us know if your Non Profit might be interested in sponsorship.
We also stay on the leading edge of developments, particularly in our lifelong areas of interest: technology, marketing and financial services. For example, in a DeFi industry first, we have just launched – in August 2022 – a private (ie exclusive to us) media news distribution network for DeFi projects. We are now opening up limited timeslots to speak with DeFi project leaders about our new DeFi Authority Packages.
On a more personal note, The Preferred Adviser is the primary project and obsession of Brian Richards, CEO of Resolute Media.
After 22+ years in digital marketing – and 25 years before that in digital technology – Brian has many essential lessons to share. This online marketing world is a “red ocean” full of hungry sharks who will take all the time and money you have available to throw at them, yet often underdeliver.
Brian is keen to help as many people as possible to avoid the expensive traps and pitfalls in this industry and find a safer way forward to secure the outstanding opportunities waiting online.
Brian’s career has combined digital technology, financial services and non-profit leadership.
Brian has been the State Manager of one of Australia’s largest financial institutions, as well as CEO of the Leukaemia Foundation of Australia. Brian also helped establish the Queensland branch of Australia’s largest Executive Coaching firm. However, it has always been the practical application of the most effective marketing and technology tools for organizations that has consumed Brian, in his senior corporate roles, in his own businesses and for his clients.
Brian has had these two main passions in his professional life for almost five decades: marketing and technology. Brian has Engineering, Computer, Accounting and Business Administration qualifications and over 47 years of marketing and technology experience.
Brian’s love of technology began many years ago with Honours studies in Electrical Engineering and Computer Science at the University of Queensland. Further post-graduate studies followed, including a Master of Business Administration, majoring in Financial Management and Marketing, setting records for academic achievement that are still standing over 30 years later and adding Accounting and Financial Planning to his qualifications.
Brian is the co-author of the Amazon #1 Best Seller “The Authority Mindset: Proven Principles For Establishing Yourself as an Expert in Any Industry”.
He is also co-author of “DotCom Secrets: How to Get 100 New Customers in 100 Days Online… For Offline Businesses”.