One of the reasons writers need to rewrite their content is the lackluster performance of the original.

The writers revise the content to make it better suited for its purpose.

Article rewriting is the revamping of existing content in a bid to make it better. This practice aims to make the content better in various ways, such as improving sentence structure, fixing errors, and adding new information.

One of the most evident reasons to rewrite an article is to communicate the message more effectively.

To improve the quality and integrity of your original content, you need a strategy.

Now that we know what article rewriting is, let’s go over some tips for doing it effectively.

1. Try A Better Headline

One of the main problems writers may face with lackluster content is an unappealing headline. Headlines that don’t reflect the great content of the article can dissuade readers from clicking through. That’s why it’s important to have a headline that accurately reflects the article.

The most important part of an article is the headline, according to experts. This is because a headline that grabs the attention of the reader and hooks them is essential.

First, let’s identify some potential problems with the original headline. It doesn’t stand out; it doesn’t have any promising or inspiring elements. It’s a dull headline that you can find anywhere on the internet.

So, revamping the headline also needs to ensure that your reader peaks into your content. Then, it needs to have a promise of information, tips, etc. Here’s how you can rewrite that into something better…

For instance, if your article is information-rich, then a headline such as this won’t suffice:

“How Good Articles Help You Rank Higher“

This headline isn’t terrible, but it isn’t excellent either. If you’re sharing information in your article, then the headline should show that. The main issue with this article is how vague it is.

In other words, it’s highly predictable, and it offers nothing that another 1000+ articles with such headlines won’t. Therefore, make a checklist of the things your headline will need, such as:

  • Numbers & hyphens
  • Solutions instead of problems
  • Questions & promises of their answer

2.  Rearrange The Subheadings

The use of subheadings in an article can help to break up the content and make it easier to read.

Dividing the article into key content points makes it easier for readers to understand whether they are looking for academic or SEO purposes.

However, subheadings are not always compelling. Not because of their nature, but because of the shortcomings of a writer who might not format them properly.

If you want to improve your article, analyze the headers that you can improve.

1 – Optimizing the content for search engines

This heading is acceptable, and there is nothing significantly wrong with it. Now, let’s say the three other of the “four essential ways” are as follow:

2 – Writing a good headline

3 – Ensuring readability of your content

4 – Using the right keywords

These headings are essential for creating SEO content, but they are in the wrong order.

Therefore, you should improve them and rearrange them when you rewrite them. A little something like this:

1 – Write an enticing headline

2 – Employ ideal keywords

3 – Ensure readability: Keep it simple

4 – Optimize your content according to SEO laws

By making the initially important topic the top aspect of content creation, we improved the flow and made each line better and something more fluent.

3. Improve The Intro

If you’re struggling to make your article’s intro as effective as it could be, you may need to revise it. If you don’t think you can improve it on your own, try using an online article rewriter. Remember, though, that the goal is to improve your article, not to sacrifice quality.

Your intro needs to give your reader a glimpse of what’s to come in the rest of your article. But beware: if your intro is poorly written, it reflects poorly on the rest of your piece. Make sure your intro is high quality and accurately represents the content that follows.

Therefore, you need another checklist for your intro when you’re rewriting it:

  • Improvise the usage of your primary keyword
  • Keep it short – especially if the length exceeds 10% of the entire word count
  • Introduce your keywords right away
  • Ask the right questions
  • Let your audience know what the content is about right away
  • Summarize the entire content – without giving away important points

This process can help you turn a bland intro into something special. If the beginning of your article was uninteresting, then using this checklist can help you make it better.

4. Rewrite The Main Body

Article Rewriting: Have You Tried These 13 Tips To Make It Better Than The Original?This section demands your full attention, as it needs to be the most compelling. We learned that rearranging subheaders can do the trick. However, the content within them needs to be more fluid and better than the original as well.

So, let’s break down the rewriting process into two major aspects:

  • Content tone & flow

To improve your content’s flow, focus on its tone. If the middle of your content feels choppy, revise it so that it flows more smoothly.

If you want to make a point about the readability of your content, you could use a subheading.

Here’s an example of a neglected content tone:

It is important to make your content readable as it is better for SEO.

So, how do we improve it? Let’s try to make it sound natural and fluent:

Your content should be easy to read if you want it to be successful with SEO.

  • Informative value

In order to improve the informative value of your content, you need to ensure that it is well-written and delivered in an effective manner.

Let’s take this sentence for example:

Most content marketers use blog posts for their online strategies.

This statistic means that a large majority of marketers utilized blog posts as a means of marketing online in 2021.

This one sentence includes everything that is most important: ensuring that your readers can easily understand the information, that it comes from a credible source, and that the overall tone of the piece is positive.

5. Fix The Information Distribution 

If your article doesn’t have an even distribution of information, that’s not good either. So, in this case, you should rewrite it so that the information is more even throughout your writing. For instance, if one of your subheadings is much richer in information than the others, that needs to be changed.

Although you want to ensure the information in the first subheading is accurate, you don’t have to worry about making it perfect.

“Writing A Meta-Title: SEO Friendly Headlines 101”

The “101” implies the basic information available within that heading. So, if you want to make it more informative, try to focus on the subject matter at hand.

To help you with that, you need to make sure you do the following:

  • Find new information
  • Take notes of changes or deviations in specific data
  • Update information elements, ie updated for 2022, et cetera
  • Take a linear approach

6. Redefine Your Conclusion

Your article’s conclusion should leave no room for interpretation by the reader.

A conclusion should summarize all of the main points from the essay and answer any outstanding questions from the introduction.

One of our conclusions was something like this:

To write a good blog post, keep these four elements in mind to make your SEO blog stand out.

The idea of rewriting the conclusion was based on the need to improve the flow. We tried this and were successful in improving it beyond the original.

If you want your blog to stand out in SERP ranking, you need to use these four elements. By following these tips, you can write an engaging blog post.

7. Try Using More Visual Content 

Article Rewriting: Have You Tried These 13 Tips To Make It Better Than The Original?Many people learn best when they can see what they are learning. That is why you will find many blogs and articles that feature images, videos, charts, and infographics. If your article has this kind of information, try mixing up the visual content with text to keep people interested.

Therefore, how should you incorporate these elements when revising your content?

  • Add images to portray specific ideas, ie photographs, screenshots, graphics, etc.
  • Add tables and comparison charts to provide a thorough idea to the reader
  • Add videos with voice-over for an example or reference
  • Use data or flow charts to convey a specific point or statistics

8. Employ An AI-Based Rewriter

It can be a hassle to do all of the aforementioned elements. That’s why writers around the globe use AI-based tools to assist them, whether it’s plagiarism checkers, paraphrasing tools, or summarizers.

An online article rewriter can help you save time by automatically rewriting your articles. Rewriting articles manually can take a lot of time, but these AI-based tools can do it in less than half the time.

9. Get Rid Of Redundancy 

The problem with underperforming articles is that they often contain a lot of extra, unnecessary words. These words add nothing to the meaning of the article and can make it difficult to read. If your article has a lot of these words, try removing them.

Also, Google will not tolerate a high density of primary keywords, and the maximum percentage should be around 3-4%.

So, what causes redundancy?

  • Adding unnecessary expressions
  • Using way too many keywords or using one keyword one too many times
  • Talking about information irrelevant to the topic
  • Adding facts and stats without using them as a segue
  • One too many headings

10. Add SEO Elements

You can improve your article’s ranking by adding SEO elements that will make it more visible than competing content.

  • Check that all the content on your page is optimized
  • Add a title tag – use this when you open a webpage in your browser
  • Choose which of the best keywords to use in your title tag
  • If you use this in the first paragraph of a page, you can use the keyword
  • Add a description – use this as it is a good place to add your keywords
  • Optimize images, using alt tags – use these on any image that is not a thumbnail
  • If you use this in the second paragraph of a page, you can use the keyword

Use inter and backlinking tactics to improve your article. This means adding backlinks and ensuring informative value and the overall quality of the article. As mentioned above, you also need to improve the keyword density for optimal results.

11. Remove Plagiarism

One of the main reasons why writers need to rewrite their work is to avoid plagiarism. If you check your content for plagiarism and find that a percentage of it is plagiarized, you will need to get rid of it right away.

Example:

This SEO technique is beneficial and it will aid you in composing improved content.

Accidental plagiarism can occur when using phrases that are common in the SEO world. So, let’s take the subject of this topic and rewrite it in our own words:

This SEO technique will make your content better.

The text’s main subject is unchanged, but a few words were changed to ensure it would pass a plagiarism checker test.

12. Improve The Content Tone

The content tone might not be appropriate for the target audience, which is why an article rewrite can be necessary.

The text needs to be easy to read without using any complicated words or terms.

13. Cite Your Sources

If you’re not citing your sources correctly, it could lead to plagiarism or misinformation.

So, you need to cite your sources correctly. Let’s say you’re talking about San Francisco’s traffic in an article, such as this:

The average traffic congestion in the city has decreased by around 30% over the past two years.

That sounds good in a conversation, but in an academic article, research paper, or SEO blog, you need to cite the information’s source. In an SEO article, it would be as simple as this:

The average city traffic congestion in 2019 was 69%.

The text includes a hyperlink that takes the reader to a page where they can verify the legitimacy of the information. However, you’ll add this at the bottom:

The hourly congestion level in San Francisco is shown in the third section of the TomTom Traffic Index.

Why Is Rewriting Important?

Rewriting helps deliver topics betterEven if a subject is interesting, it does not guarantee that it will be conveyed well. So, if you think you might have missed out on something, rewriting that content can be important. Not only to improve its performance but to ensure that your idea is communicated effectively.

Avoids plagiarism

As we’ve said before, your content can include plagiarism, even if it’s not done on purpose. This is not a good thing to do, and it will make your article do poorly.

If you’re worried about accidentally plagiarizing something, rewriting the essay can help you make sure everything in it is totally original.

Final Thoughts

You need to make sure your article rewriting improves your content and serves a purpose.

Why would you want to rewrite an article? To improve the quality and accuracy of the information it contains, of course!

Keep these thirteen tips in mind to make sure you do it the right way.

 

About the Author Brian Richards

See Brian's Amazon Author Central profile at https://amazon.com/author/brianrichards

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