November 7, 2022

Our guide below will show you how to design a Facebook posting schedule for your brand. Find out when it is most effective to post online, how often to post, and what kind of content is most likely to achieve your desired marketing goals.

This text provides tips on when to post content online in order to reach the most people and have the most impact. It discusses how to tailor posting times to your audience and industry, and what type of content is most effective in terms of engagement, reach, and conversions.

Importance of Timing On Facebook

If you want more people to see your Facebook posts, posting them at strategic times can help. Posting at times when people are more likely to be on Facebook and interact with your content can help you reach a larger audience. The more engagement your content gets, the more likely the algorithm is to show it to more people.

If you want your Facebook posts to be seen by more than just a tiny fraction of your followers, you need to put in some extra effort. Try strategies like boosting your posts with advertising, or creating content that is especially likely to generate engagement.

Why Facebook Matters

There are nearly 3 billion active monthly users on Facebook, making it the champion of social media platforms. Facebook is the most largest and active social platform in existence.

Here’s who’s on Facebook in 2022, according to recent reports by Dataportal and Hubspot:

  • 37% of all the people on the planet and 69% of Americans use Facebook.
  • 73% of U.S. adults log on to Facebook daily.
  • 93% of businesses are active on Facebook.

The reason Facebook will continue to be important in 2022 is because a large number of people use the site and it is an effective platform for advertisers.

The majority of Facebook users are young adults and teenagers.

How Old Are Facebook Users?

  • Ages 13 – 17: 119.0 million users
  • Ages 18 – 24: 481.1 million users
  • Ages 25 – 34: 643.2 million users
  • Ages 35 – 44: 401.5 million
  • Ages 45 – 54: 237.0 million users
  • Ages 55 – 64: 145.4 million users
  • Ages 65 and up: 114.1 million users

The largest age group on Facebook are people aged 25 to 34, with the second largest age group being 18 to 24 year olds.

Top Age Groups On Facebook:

Largest age group: Ages 25 – 34 (643.2 million)

The next biggest age group is people aged 18 to 24, with a population of 481.1 million.

The third largest age group is composed of people aged 35 to 44, who number 401.5 million.

The Facebook social media network is the largest and most active on Earth, reaching and engaging nearly everyone of every age. Most marketers and brands want to build engaged audiences on the platform in order to connect with them.

Best Overall Times To Post On Facebook

The best times to post on Facebook for most brands seem to be Wednesday afternoons, Tuesday mornings, and Friday mornings.

The best general Facebook publishing times for brands are:

  • Wednesdays 3 – 3:15 pm
  • Tuesdays 10 – 11 am
  • Fridays 9 am – noon

Saturday is a great day to post content according to multiple studies, including a survey of over 300 marketers conducted by Hubspot.

Sunday is not the best day to post according to several reports, but a couple of others suggest that it may be one of the best.

Instagram and TikTok users may be spending more time on social media platforms during weekends, so it is recommended to consider test runs during these times.

Best Days To Post On Facebook

The best days to post on Facebook are Saturdays, Wednesdays, and Fridays.

  1. Saturdays
  2. Wednesdays
  3. Fridays

Most studies show that posting on Tuesdays, Wednesdays, Thursdays, and Fridays is most successful.

Even though there’s no Saturday time slot that’s recommended as highly as our top three times, the day is mentioned in several studies as one of the best opportunities for generating engagement.

Best Time Of Day To Post On Facebook

The most optimal times to post are mid-afternoon, late morning, and lunchtime.

  1. 3:00 – 3: 15 p.m.
  2. 10:00 – 11:00 a.m.
  3. 12:00 pm (noon)

It is generally a good idea to post between 9 am and 6 pm, with the best times being 10 am and 3 pm according to several reports.

Best Times To Post On Weekdays

If you want to post every day, we recommend the following times for the best results.

  • Mondays: 3:00 – 3: 15 p.m.
  • Tuesdays: 3:00 – 3: 15 p.m.
  • Wednesdays: 3:00 – 3: 15 p.m.
  • Thursdays: 3:00 – 3: 15 p.m.
  • Fridays: 3:00 – 3: 15 p.m.

The best time to post on weekdays is in the afternoon, from noon to 6 pm.

Best Times To Post On Weekends

While some brands and marketers claim that Sundays are the worst day to post, others find that weekends are their most engaged days of the week.

If you want to post on weekends, it’s best to schedule your posts around lunchtime.

  • Saturdays: 12 – 1 pm
  • Sundays: 12 – 1 pm

Best Times to Go Live on Facebook

The best times to stream live on Facebook are Tuesdays or Thursdays in the early afternoon.

  • Tuesdays and Thursdays 1 pm – 3 pm

If you want to learn how to make your brand’s live broadcasts more successful, read The Ultimate Guide To Facebook Live Events. You’ll learn how to prepare for and promote your events, and how to engage your followers during the broadcast.

Best Times to Post on Facebook by Industry

While it’s helpful to know the general times that are best to post on Facebook, it’s also important to see how that data applies to your particular industry.

Data from our Data Science team showed the best times to post on Instagram for ten industries.

Best Times to Post on Facebook for Consumer Goods

  • Best times to post on Facebook for Consumer Goods: Fridays at 10 a.m.
  • Best days to post on Facebook for Consumer Goods: Mondays, Tuesdays and Fridays
  • Worst days to post on Facebook for Consumer Goods: Thursdays, Saturdays, Sundays

Best Times to Post on Facebook for Education

The Best Times To Post On Facebook

  • Best times to post on Facebook for Education: Mondays from 8 to 10 a.m., Tuesdays at noon, Wednesdays at 9 a.m., and Fridays from 9 to 11 a.m.
  • Best days to post on Facebook for Education: Mondays, Tuesdays, Wednesdays and Fridays
  • Worst days to post on Facebook for Education: Thursdays, Saturdays, Sundays

Things are moving quickly for universities, higher education and educational institutions on Facebook.

This means that the best times to engage with people on this site are mid-mornings during the week, and Saturday afternoons and Sunday mornings.

According to the article, a social media strategy for education needs to accomplish multiple tasks, such as highlighting student life and sharing school updates.

You should keep in mind that some schools have multiple social media profiles in order to effectively target different audiences at different times.

Best Times to Post on Facebook for Finance

  • Best times to post on Facebook for Finance: Tuesdays and Wednesdays at 11 a.m., Thursdays at 10 a.m. and noon
  • Best days to post on Facebook for Finance: Thursdays
  • Worst days to post on Facebook for Finance: Saturdays and Sundays

The number of interactions with banking, insurance and credit card companies on Facebook increased 26 percent in the past year to more than 1 billion, There has been an interesting shift in the way people are interacting with financial institutions on Facebook. The number of interactions with banking, insurance and credit card companies has increased by 26 percent in the past year, totaling more than 1 billion interactions. We have seen a change in engagement patterns over the years, with people now concentrating their engagement during a smaller part of the day.

The most active times on the site are Tuesdays through Fridays between 10 a.m. and 2 p.m., which follow the typical pattern of activity around the US workweek.

Best Times to Post on Facebook for Healthcare

  • Best times to post on Facebook for Healthcare: Mondays at 10 a.m., Tuesdays at 10 and 11 a.m., Fridays at 10 a.m.
  • Best days to post on Facebook for Healthcare: Tuesdays, Wednesdays, Fridays
  • Worst days to post on Facebook for Healthcare: Saturdays and Sundays

The healthcare industry has been overwhelmed in recent years by the task of catering to a global audience.

The pandemic continued into its second year, and engagement with healthcare institutions on Facebook grew compared to last year, as vaccines were distributed and virtual learning remained in session for students.

This year’s healthcare engagement on Facebook is similar to last year’s, peaking between 9 and 11 a.m. The engagement included most weekdays afternoons until 3 p.m.

Assuming that audiences were looking for answers to their questions, the many healthcare news and updates of 2021 were likely very helpful.

Best Times to Post on Facebook for Hospitality

  • Best times to post on Facebook for Hospitality: Wednesdays at noon
  • Best days to post on Facebook for Hospitality: Wednesdays and Fridays
  • Worst days to post on Facebook for Hospitality: Mondays, Wednesdays, Thursdays, Saturdays, Sundays

There was a significant shift in the amount of time people spent engaging with hotel and hospitality brands on Facebook.

Engagement with Facebook has declined significantly during the workday in the United States. This may be due to the ongoing restrictions on travel or a change in platform preferences.

The best time to post on Facebook for hospitality businesses is Wednesday at noon. There is more engagement on Facebook during the week on Wednesdays and Fridays.

Although social media hospitality brands appear to be focused on Instagram, Facebook should not be ignored.

Best Times to Post on Facebook for Media

  • Best times to post on Facebook for Media: Fridays from 5 to 9 a.m., Sundays at 7 a.m. and 9 a.m.
  • Best days to post on Facebook for Media: Tuesdays, Wednesdays and Fridays
  • Worst days to post on Facebook for Media: Mondays

The engagement for media or journalistic industry accounts was the highest during US morning hours throughout the week. This suggests that people are spending more time in uninterrupted sessions rather than making a lot of short visits throughout the day.

We see high levels of Facebook engagement from the media industry on weekday mornings from 5 a.m. to 9 a.m., with the highest levels on Fridays and Sundays.

Best Times to Post on Facebook for Nonprofit

  • Best times to post on Facebook for Nonprofits: Fridays at noon
  • Best days to post on Facebook for Nonprofits: Mondays, Tuesdays Wednesdays, Fridays
  • Worst days to post on Facebook for Nonprofits: Saturdays

Nonprofits’ engagement on Facebook shifted significantly this year.

Our data for the best times to post on Facebook for nonprofits shows that Facebook engagement is strongest on Fridays at noon.

Even though they have a consistent audience engaged, nonprofits should test what times work best for them to post.

You can test which platforms your target audience is on the most by using AB social testing or Sprout’s Optimal Send Times feature.

Best Times to Post on Facebook for Tech

The Best Times To Post On Facebook

  • Best times to post on Facebook for Tech: Tuesdays at 3 p.m. and 5 p.m., Wednesdays at 11 a.m., and Fridays at 9 a.m., 11 a.m. and noon

 

  • Best days to post on Facebook for Tech: Wednesdays and Fridays
  • Worst days to post on Facebook for Tech: Sundays

Social media engagement among tech companies has grown on both Facebook and Twitter in the past year.

Social platforms like Facebook Groups are great for staying in touch with current customers and creating a community around your brand. Using tools like Facebook Groups, you can offer meaningful customer care and support.

Tips To Help Boost Your Facebook Engagement Rates

The following are habits that can affect your Facebook engagement rates, either positively or negatively.

  • Publish more video content. One report by Statista found that video generates the highest engagement rates on Facebook, and Hubspot’s report shows that 62% of people report more interest in a product after seeing it on Facebook.
    • Native video has the highest video engagement rates on Facebook, generating 221,652 comments on average per video according to the report.
    • Live video is the 2nd-most engaging video content on Facebook, generating 38,038 comments on average per video according to the report.
    • Embedded video is the 3rd-most engaging video content on Facebook, generating an average  6,685 comments on average per video according to the report.
  • Avoid link posts. Link posts (that take users off the platform) receive 73% less engagement than video posts (Hubspot 2022).
  • Consider influencer campaigns. 35% of marketers report successful influencer campaigns on Facebook (Hubspot 2022).
  • Publish Facebook Stories.
    • 73% of U.S. Facebook users say Stories enable them to experience new things outside their everyday lives.
    • 57% of people in the US say Stories make them feel part of a larger community.
    • More than one billion Stories are shared on Facebook’s family of apps every day.
  • Publish unique, creative content in other formats that your audience loves, such as:
    • Behind-the-scenes stories
    • Graphics with inspirational, identity-related, or humorous text.
    • Posts that engage your audience with questions.
    • User-generated content that encourages your audience to share with friends.
  • Find the absolute best posting times for your audience by using Facebook analytics. Monitoring your Facebook insights daily can go a long way toward understanding when your audience engages with you and what they respond to.

Conclusion

When social marketers have data on the best times to post on social media, they can plan their content more effectively. Even though platforms are constantly changing to reflect how brands and consumers are using social media, there are always new ways to improve interactions.

New content formats and trends could help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.

About the Author Brian Richards

See Brian's Amazon Author Central profile at https://amazon.com/author/brianrichards

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