Do you feel like you have to post constantly on social media in order to grow your business?

If you’re feeling burnt out from creating content for social media, you’re not alone. It can be difficult to constantly produce new content, especially if you don’t have a team to help.

The point is that social media is crucial for expanding your business, but it shouldn’t keep you from doing what you’re truly meant to do. It should assist you in sharing your message, rather than consume the majority of your time every day.

In this post, you will learn how to use your content in different ways to get more people to see and engage with it.

1. Create Amazing Pillar Content

Creating amazing pillar content is the first step to repurposing your content.

Pillar content is a large piece of content that can be repurposed for social media.

This step is about finding an immersive experience that will help you learn more about your topic. You could start with a YouTube video, a video podcast interview, a public speaking event, or even Clubhouse audio.

Ideally, you want your content to be at least 30+ minutes long to create the most amount of micro-content.

Pillar content is generally not written content, as you can’t repurpose written content (like a long-form blog post) into a video. But you can make audio or video into an almost endless amount of micro-content.

You can take long blog posts and break them down into smaller pieces of content, like tweets, Instagram carousel posts, or guides.

You can use these new social media posts to seed your process and as a first, second, or third touchpoint.

The big piece of content is the starting point.

Your pillar content should be something that you put a lot of effort into and is the best quality content that you have.

2. Create Micro Content

Both platforms and audiences are different, so you need to make sure your content is tailored to each platform in order to get the most engagement.

The audiences for LinkedIn, Instagram, and Snapchat are very different, and so the content posted to each platform should be different in order to appeal to the specific audience.

Blog Post

After you have your transcription, you will want to write a blog post or hire someone to write one. The blog post should not just be the transcription of your video with an image or two.

To create the most compelling and high-value blog posts, make sure to:

  • Make it fun to read.

  • Use lots of white space.

  • Use primary and secondary keywords.

  • The tips below will help you to improve your blog traffic. If you want to drive more traffic to your blog, you need to start by optimizing your blog posts. Use keyword-rich titles and descriptions to help your blog posts rank higher in search engine results. In addition, link to other relevant blog posts and 1-2 external links to help improve your blog’s SEO. Finally, be sure to promote your blog posts on social media to reach a wider audience.

  • Google’s Search Engine Optimization Starter Guide Google’s “Search Engine Optimization Starter Guide” is a great resource for those new to SEO. The guide covers the basics of SEO, including how to improve your website’s ranking in Google’s search results.

  • The text is about breaking up content to make it more engaging. Adding images, infographics, and pillar content can help break up content and make it more engaging. Audio podcast versions can also be embedded to further engage readers.

Instagram, Facebook, and Snapchat Stories  

Save time each day by sharing your stories on Snapchat, Instagram, Facebook, and more. You don’t need to do a live story every day.

GIFs

Lastly, you can also create your own GIFs. If you have a funny moment that you think would create a potentially viral GIF, create 1-2 for social media or to use inside your emails.

Audio

Don’t forget to use audio from your main content in other places too.

Infographics

You can turn your core content into an infographic.

This provides opportunities to share your content in other places, such as in blog posts or as a guest post on another website.

As you can see, creating a single piece of pillar content can generate a lot of microcontent. The next step is to use this microcontent to attract new fans, followers, and subscribers on each platform.

3. Using Each Platform 

Well done for getting this far in the repurposing process.

If you’ve made it to step three, you now have a wealth of content at your disposal including videos, audio, images, blogs, emails, etc. that will help you attract your target audience.

It’s time to share your micro content on social media.

Here’s how you can do it efficiently: 

Use a Scheduling Tool

The main downside to using social media platforms is that not all of them allow you to schedule your content in advance.

You can, for example, schedule IGTV videos and Instagram posts, but not Reels.

Use scheduling tools like Hootsuite or Buffer for these platforms: 

LinkedIn

LinkedIn is not as famous as Instagram or Facebook but I believe it is a valuable resource.

Microsoft bought LinkedIn for billions of dollars because it is a great platform for reaching an older demographic than Snapchat. If a company as big as Microsoft is betting billions of dollars on LinkedIn, you should take it seriously as well.

With LinkedIn, you have a few different ways to share content:

Feed posts

To share your images and videos on their feed posts, simply add a caption, upload your image or video, and schedule it accordingly.

LinkedIn Articles

It’s much better to create something new To share content on LinkedIn, you can create native articles on the platform. It’s better to create something new than to copy and paste another piece of content.

In fact, that’s a good rule in general.

It is better to upload content directly to a social media platform rather than sharing a link to another site, such as YouTube. This is because social media platforms want users to stay on their site, and they are more likely to do this if the content is native to the platform.

This means that you can take some of your blog posts that you created for your pillar content and condense them down for use on LinkedIn. You can use this strategy to repurpose some of your best content and get the most out of the work you’ve already done.

4. Scheduling Your Content

This is a good question that I want to cover in this section. So many people see the value in this redistribution model, but most are intimidated by the process.

Hiring help to take care of the smaller tasks that you don’t enjoy will allow you to focus on the tasks that you are good at.

If you want to be productive, you need to focus on one task at a time. Otherwise, you’ll just end up wasting time by jumping around from task to task.

Some of my best strategies for saving time by outsourcing, batching, and scheduling content are as follows.

Hire 1-2 Virtual Assistants  

If you are a single entrepreneur, it is almost impossible for you to do all of this by yourself.

Do not exhaust yourself doing things that are not helpful in advancing your business. Instead, hire one or two virtual assistants to do most of the work.

For example, you can hire a virtual assistant in the Philippines for $4 to $6 per hour.

Once your content is created, they can edit it to fit the criteria of each social media platform. Then, you or another virtual assistant can upload, schedule, and make sure everything is posted at the right time on the right platform.

Create Systems and Workflows 

If you want to use virtual assistants to help with your content creation, you need to have a clear system in place. That way you can give them pillar content and they can follow the workflow to create micro content.

Then, someone can schedule all the content.

Using a project management tool like Trello or Monday.com is the best way to organize your processes. You can share this with other team members and update it as needed.

5. Learn From Audience

Now that the difficult or time-consuming part is complete, it is time to make all your great content available to the public and see what appeals to your audience.

The last step is to take what you’ve learned from your audience and your content so that you can keep improving.

If you create a lot of content, you can quickly figure out what is successful and what is not. This will help you make more content in the future that is tailored to your audience’s needs.

To create paid products that will help solve people’s pain points, you must first identify what those pain points are.

This will help you learn more about your ideal client avatar, which will produce better pillar content in the future.

Best Ways to Repurpose Content

1. Repurpose a Whitepaper or Research Report Into a Blog Post

Researchers at a prominent university have published a new whitepaper on the topic of climate change. According to the researchers, climate change is real and is happening now. They say that it is caused by human activity, and that it is the biggest threat to the planet. The researchers say that the only way to stop climate change is to drastically reduce greenhouse gas emissions.

They say that this can be done by transitioning to renewable energy, improving energy efficiency, and changing land use practices. The paper’s authors say that climate change is already having a major impact on the planet, and that it will only get worse if we don’t take action. They say that we need to act now to avoid catastrophe.

Climate change is real, it’s happening now, and it’s the biggest threat to the planet. That’s according to a new whitepaper from researchers at a prominent university. The paper’s authors say that climate change is caused by human activity, and that the only way to stop it is to drastically reduce greenhouse gas emissions.

They say that we can do this by transitioning to renewable energy, improving energy efficiency, and changing land use practices. And they say

Wouldn’t it be great to release a series of blog posts over the course of a month that highlight the main takeaways? This would help create demand.

2. Turn a Blog Post Into a Twitter Thread or LinkedIn Post

The internet has drastically changed the way people communicate, do business, and even socialize.

1. The internet has drastically changed the way people communicate. In the past, people had to rely on things like letters and telephone calls to communicate with each other. Now, with the internet, people can communicate with each other instantly no matter where they are in the world.

2. The internet has drastically changed the way people do business. In the past, businesses had to rely on things like newspapers and television to advertise their products and services. Now, with the internet, businesses can reach a much wider audience with their marketing efforts.

3. The internet has drastically changed the way people socialize. In the past, people had to rely on things like meetups and parties to socialize with each other. Now, with the internet, people can socialize with each other online through things like social media and online gaming.

You can also create LinkedIn or Facebook content by taking a single point from a blog post and expanding on it.

“Chop-shopping” content into social media posts across different platforms is a way to get more content from fewer pieces, according to Upwardly’s CEO, Aaron Gregory.

The idea is simple:

“[Invest in a little] design work and a few clever captions to repurpose a single SEO optimized article into a half dozen social media posts.”
3. Resize Blog Graphics As Visuals for Social Media

When you share the blog graphic on social media, make sure you resize it to the correct image dimension for each channel.

Need to know: Include resizing blog graphics into your visual content creation checklist for the person responsible for creating visuals for your content. Then, add that checklist to your GatherContent brief for that person.
4. Design Infographics From Blog Content

This explains why B2B marketers invest in creating infographics.

An infographic is a great way to display information from your blog post in an easy-to-understand format. To create an infographic, highlight steps or takeaways from your blog post and convert them into an infographic. You can also share this infographic on social sites like Pinterest.

5. Create Video Content From Your Written Content

This video could discuss the key findings from your research report or the topic you covered in your blog post.

If you don’t have a YouTube channel, you can create Loom video tutorials from your blog content to increase the time visitors spend on your site.

You can share Loom videos on your social media and email newsletter.

6. Create Audio Content From Blog Content

You can share your blog content in audio form by creating an audio file and attaching it to your blog post. This way, people who prefer to listen to your content can tune in, instead of reading through all the text.

This allows you to cross-promote and attract different types of audiences. You can also turn your blog content into podcast episodes, or vice versa, to attract different types of audiences and promote your content across multiple platforms.

7. Turn Similar Topic Blog Posts Into An eBook

You can turn newsletters about the same topic into a blog post with a summary of the main points, an eBook, or a presentation with the key points on SlideShare.

8. Convert Blog Posts Into PDF or Gated Content

If you want readers to be able to access your blog content in PDF format, either let them access it for free or take the steps you share and convert them into a checklist or template. Now gate this content so you aren’t only repurposing content but also growing your email list.

9. Share Blog Content as Quora Answer or Email Content

content can be easily repurposed for different platforms with a little bit of tweaking. For example, blog posts can be turned into email content or answers to Quora questions. A week-long email course could also be created from existing content.

Conclusion

If you don’t want to create new content all the time, you can recycle old content by sharing it in different ways.

About the Author Brian Richards

See Brian's Amazon Author Central profile at https://amazon.com/author/brianrichards

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