September 1, 2023

There are a lot of content marketing research tools available that can be overwhelming.

There are a variety of tools that can help with different aspects of content marketing research, from finding keywords to analyzing backlinks.

There are many content marketing research tools available that can be overwhelming.

There are a plethora of tools available to assist you with your content marketing research, including keyword tools, question-and-answer sites, open discussion forums, and backlink analyzers.

Don’t let the number of options available overwhelm you to the point where you can’t make a decision.

This is a reminder that you should try all the different strategies for generating ideas, pick a few favorites, and make this part of your continuous content research and planning. Here are twelve you should be using if you aren’t already:

1. Google AdWords: Keyword Tool

Before beginning any research, it is essential to find keywords that are relevant to your business. This will be your starting point.

The Google AdWords: Keyword Tool can be extremely helpful for marketing purposes. It is free to use and provides detailed information about keywords that can be used to improve marketing campaigns. This tool uses data from Google AdWords to estimate search frequency. Keep in mind that this data is only approximate.

This tool tells you which keywords are being searched more frequently than others, depending on your settings.

You can also view data for specific locations, which can be helpful for businesses that are based on location. Some other data that is available includes how often certain searches are done in certain locations and what languages are being used for international searches.

The Google AdWords Keyword Tool is useful for optimizing content marketing campaigns. Your content must be optimised or it risks not being found.

2. Soovle

If you’re looking for help to generate ideas quickly, this is a great little site for you. To use Soovle, simply enter a keyword phrase into the search bar and the site willdisplay keyword suggestions from a variety of up to 15 different websites.

You can choose which sites to include, which can be helpful depending on your topic. For example, if you are in the ecommerce business, researching Amazon and eBay makes more sense.

This tool allows you to quickly search for information on multiple websites.

Saving searches allows you to track how keywords have performed over time. This tool provides an alternative perspective on keyword research compared to the Google AdWords tool.

3. Ubersuggest.Org

Ubersuggest is a similar tool to Soovle, but it alphabetizes the results, which is a good thing because there are a lot of results.

After you hit the suggest button, you will be presented with dozens of keyword suggestions that are related to your main keyword. Ubersuggest is easy to use: Enter a term into the search box, select a language, choose where you want your results from (the Web in general, or specific categories like shopping or news), and click “suggest.” Once you hit the “suggest” button, you’ll be given a list of keywords related to your main keyword.

This tool can help you expand your search term by adding letters or numbers to it and get back alphabetical keyword suggestions.

Ubersuggest allows you to save keywords to a “basket” for easy reference later. You can save your basket as a text file or copy it to do more research.

4. Topix.Com

If you’re looking for ideas for content, is a helpful resource. If you type in a keyword, the Topix engine will give you results that have to do with news articles, forums, question-and-answer sites, and blog posts.

The search results allow you to find a lot of information from around the world in a few seconds.

If you want results that are specific to a certain location, Topix is a good option. You can set a location to get results from that area, which makes it a valuable research tool for businesses of all sizes.

5. Bottlenose

Bottlenose is a new tool that can help find popular articles and social commentary related to certain keywords. It can help you create content based on news or hot topics.

While large social media networks are great for content marketing research, the sheer volume of information available can be overwhelming. Bottlenose gives you a way to see social media information that is easy to understand.

6. Spezify

Spezify is a social search engine similar to Bottlenose, though it is less structured and more visually interesting. This tool produces a weaving of tweets, images, music, etc. related to each other. Not only does it look appealing, it is also very functional.

Spezify offers a different way to consume social information. There is no more effective tool for visual learners. Spezify searches a variety of websites, including those in different industries, which can be helpful for various types of projects.

7. Yahoo Answers

Question-and-answer sites can be a gold mine. How many questions and answers does Yahoo Answers get?

The purpose of the Yahoo Answers website is for people to submit questions and have them answered by the Yahoo Answers community. When a person submits a question, they have to categorize it by topic. This makes it easy to find and easy to answer.

Yahoo! developed a ranking system in which users can rank answers, and the “best” answers are given more points.

Users who gain points are considered to be reliable and are given special abilities, such as being able to ask, answer, vote, and rate more frequently.

Wouldn’t it be beneficial to us if we knew what questions our customers had about our products and services, so that we could address those questions with our marketing? We can find answers to our questions on sites like Yahoo Answers and Quora.

8. Quora

This Q&A site is considered more professional than Yahoo Answers. Quora is committed to improving and refining its collection of questions and answers.

Quora users review, edit, flag, and organize questions and answers. The questions on this website are sorted into categories for easy browsing.

The goal of Quora is to make each question page the best available resource for anyone who wants to know the answer to that question.

Quora is only a few years old, but is rapidly gaining popularity due to the high quality of answers on the site. This site helps you understand what content might be useful to customers by seeing what questions are commonly asked in the industry.

9. LinkedIn Discussions

LinkedIn is a site that is used mainly to connect people for business purposes. Did you know that they also have a lot of great discussions?

There are thousands of different industry groups that you can join on LinkedIn. This gives you the opportunity to connect with people who share your interests no matter what they may be. In these groups, industry professionals get together to discuss industry news, events, standards and more.

Group discussions can provide insight into different aspects of an industry that cannot be found in other places. You can learn about frequently asked questions, industry trends, and positive or negative customer sentiment towards products or services by reading through these industry groups.

Because LinkedIn requires a login with a LinkedIn account, the discussions on the platform are of high quality. This is because people are held accountable for their contributions.

10. BuzzSumo

BuzzSumo is an all-in-one platform that allows you to create your entire content marketing strategy, focusing on social networks such as Facebook, Twitter, and Pinterest.

This tool allows you to see which articles are most popular and shared within your industry and on social media, as well as insights into what content is most likely to engage your target audience. You can also use it to monitor your performance.

Not only can this platform help you out, but it can also help you to find and communicate with people who are influential in the topic you are interested in.

11. Ahrefs

Ahrefs can help you get content ideas, rank higher, and improve your SEO performance.

Site explorer lets you analyze your competitors, get keyword ideas, learn from top-performing content, track your website ranking progress, and more.

This text is saying that the tool is driven by data, and it provides different metrics and data points to help users strategies analytics better.

12. KeyWord Surfer

This Chrome extension can help you see how often a word is searched for globally and monthly. It can also give you ideas for other keywords to use.

The extension not only shows the estimated traffic number for the domains in the search results, but also the number of domain quality backlinks, which is not possible with Keywords Everywhere, another paid keyword research tool.

13. SEMRush

SEMRush is a widely used SEO tool that can help you improve your SEO by researching your competition, observing which keywords they target, analyzing backlinks, tracking your ranking, and evaluating your overall on-page and technical SEO performance.

SEMRush provides you with an insightful look at your website’s metrics, this is helpful for your content marketing as well as paid advertising strategies. The ability to access over 2 million keyword ideas and to create lists of content by topic is extremely helpful in developing a clear content strategy.

14. Feedly

Feedly uses advanced artificial intelligence (AI) technology to intelligently filter out content that may be important to you and your team, as well as flagging any valuable insights that it finds from a variety of sources, such as news sites, blogs, Twitter, and newsletters.

And it is entirely free to use. You can also organize and share key industry insights with your team and work together to develop your own content strategy.

15. Statista

If you’re looking for data-backed marketing content, Statista is a great option. They offer reliable sources and a wide range of content.

This text is saying that if you are a B2B marketer, it is especially useful for you to use data points to form your opinions and deliver messages that will generate leads. Statista relies on data from various credible sources to produce its market research, scientific journals, industry publications, and other databases.

If you subscribe to each publication separately, you may end up paying more for the information you need.

16. Grammarly

Grammarly helps improve your writing by eliminating mistakes and helping you find the right words to express your ideas. This tool improves your content in terms of grammar, spelling, style, and tone.

You can get real-time suggestions from Grammarly while writing. The extension can also be installed on Chrome and used while writing in Google Docs and other Google-powered suits.

17. Wordtune

Wordtune is a Google extension that uses AI to help you improve your syntax and turn your original content into more concise, engaging, well-written messages.

This text provides ideas that can be used to improve the content on a website through A/B testing. By testing different versions of content, you can determine which version is most effective in achieving the desired goals.

You can get a better idea of what your audience would prefer by applying and testing different ideas with the same meaning.

18. Vidyard

As digital technology advances, video content and channels are becoming increasingly important. Vidyard is a powerful video platform that helps businesses create, record, and analyze video content for various business scenarios, from sales to marketing.

Companies that use the video hosting service can create and share videos without storage or bandwidth restrictions, and don’t have to worry about ads. Videos can also be easily customized, personalized, and delivered.

19. Viamaker

More people want to see videos from brands in 2021. In order to be successful in marketing in 2022, it is important to understand and utilize video marketing.

Nowadays, marketers have a lot of different options when it comes to choosing where to post their video content. Platforms like YouTube and TikTok have become extremely popular in recent years, and offer a great way for businesses to interact with potential customers. Video editing tools then become very essential.

Viamaker is a video editing app from Bytedance. The great thing about this app is that it’s free and has everything you need to make interesting videos.

There are many features built into the app such as beautiful filters, special effects, and an extensive music library to use as background music. Download the app to your phone and start creating your own videos!


Making content that consumers want and putting it where they can find it easily is what strategic content marketing is all about.

Before creating content, it’s a good marketing practice to understand your target audience well. Know what types of content they’re looking for, and then provide timely, relevant content that will inspire them to click through and read or watch it all the way through.

To do so, devote your time to research. You need to do comprehensive and solid research before you can develop a content strategy.

You can use the content marketing research tools above to find out what interests your audience.

The first step to creating great content is to find a topic you’re passionate about and have extensive knowledge in. Once you’ve found your niche, use content writing and design tools to help you create informative and engaging content that will resonate with your audience.

To conclude, utilize cognitive analytics tools to monitor, evaluate, and upgrade your resources to achieve the most positive outcome and eventually advance your business.

About the Author Brian Richards

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