If you want to find the best keywords and improve your site’s SEO, you need to use the best tools.
With all the new technology being introduced every day, how can you be sure which ones are right for you?
This post will explore the best keyword research tools available. These tools can help you discover new topic ideas based on what your target audience is searching for.
1. Serpstat
We believe that Serpstat is the best choice for most users. It is not just a keyword research tool, but an all-in-one SEO software suite with 30+ tools to help with all aspects of your marketing campaigns.
Serpstat’s keyword research tool is excellent and has a broad range of features.
You can use a seed keyword to generate a list of related keywords, or analyze a competitor’s domain to find out what they’re ranking for and extract keyword suggestions.
Serpstat provides all the necessary metrics to assess the viability of your keyword ideas, such as volume, competition, difficulty, and popularity.
The Keyword Trends Tool allows users to easily access a list of popular search queries.By selecting a country, users can see what is popular in different regions. If working with large data sets, users can run a batch analysis with up to 100,000 keywords and domains using 18 metrics.
The Competitor’s Graph is my favorite feature because it shows you how much competition there is for the keyword you selected, and related queries. The bigger the bubble, the more competition there is. This is especially useful for finding niche authorities.
As well as the keyword tool, you also have access to a site auditing tool, backlink analysis, rank tracking, and lots of other useful features. It gives great value for money given all the features you get.
2. Mangools
KWFinder is the best keyword research tool for beginners. It is affordable, easy to use, and effective at finding low-competition, high-volume keywords.
The company’s goal is to make SEO easy and their platform is designed to be user friendly. The interface is designed to be straightforward- you can either search by keyword or domain. Either option will generate a list of keyword ideas.
If you search for a keyword, you can see what domains are ranking for that keyword, their average ranking position, search volume, etc.
To find keywords that are easy to rank for, look for ones with a low difficulty score. The difficulty score is based on how competitive the SERPs are. You can also view search volume, CPC, and other important metrics.
If you are running a local business, there are location-specific long-tail keywords that you can use for your website. You can look at the local search results for over 50,000 locations to see what people in those markets are searching for.
Mangools’ KWFinder not only lets you find historical keyword data, but also discover long-term trends for each keyword. This is helpful in determining whether a certain keyword is about to become popular or if it is already on the decline.
In addition to KWFinder, when you sign up for the Mangools package you also get access to 4 other tools: SERPChecker (for SERP analysis), SERPWatcher (for rank tracking), LinkMiner (for backlink analysis), and SiteProfiler (for SEO metrics).
3. SE Ranking
SE Ranking is an excellent keyword research tool, perfect for agencies and large teams. With built-in collaboration tools, a white-label interface, and flexible pricing plans, SE Ranking is affordable and user-friendly.
This tool provides everything you need to improve your SEO, including extensive keyword research, and has data from all over the world.
To analyze a keyword, type it into the search box and select your search engine and country. Hit search and the data will be collected and displayed in an easy-to-read format.
in order to identify strong possibilities for your SEO and PPC campaigns. You can improve your SEO and PPC campaigns by analyzing keywords and examining core parameters such as difficulty score, search volume, and CPC.
SE Ranking will also generate a list of similar and related keywords. You can sort the results with filters like search volume or difficulty to identify the best opportunities, and export the data to build your project’s keyword list from scratch.
The keyword tool allows you to see how you are performing in the search results on different devices (desktop and mobile) as well as track your organic position and map results.
Aside from being able to track your own website’s progress, you can also keep an eye on up to 20 of your competitor’s websites. This allows you to see how you stack up against the competition. There are also other features such as a backlink checker and content optimization tool.
The white label feature lets agencies share the tool with their clients through their own domain and under their own branding. Customizable user sub-accounts allow agencies to set up access privileges for all team members working on the project.
4. Semrush
If you’re looking for the most advanced keyword research tool available, Semrush is a good option. It has a lot of features that might be too much for some users, but it could be perfect for enterprise customers who need the best of the best.
Although it is more costly than some other alternatives, it may be unaffordable for cash-strapped entrepreneurs and small businesses.
If you have the money for it, you will get a lot out of using this service because the data is very accurate, there are a lot of research possibilities, and there are also a lot of tools for SEO and content marketing.
Although it may appear to be costly, this tool allows for more usage than many other cheaper tools, making it a more wise investment.
Semrush’s integrated keyword tool works by showing you the keywords that your biggest competitors are ranking for, rather than entering a seed keyword to generate a list of related suggestions.
They’re also very difficult to find using other tools.
To use the Keyword Tool, simply enter a competitor’s domain into the search box, and then select the location from which you want to generate keyword suggestions. You can generate keywords from the worldwide database or from specific countries, such as the US, UK, etc.
In the “Organic Research” section, you will see an overview of the website’s total organic traffic, ranked keywords, and traffic cost. CPC is an indication of the value based on the cost per click.
The Organic Keywords data provides an overview of the competitor’s domain traffic-driving keywords, including average position and other important metrics.
If that doesn’t satisfy you, you can click “View all organic keywords” to see a comprehensive list of every keyword they rank for.
There is a lot of data available that can be used to help find new keywords for your content strategy.
You can find more keyword ideas by looking at your competitor’s competition and clicking on any of those results.
Semrush can be used to find long-tail keywords related to a seed keyword. The Keyword Magic tool in Semrush pulls suggestions from Semrush’s huge database of over 20 billion search queries.
5. Google Trends
Google Trends is a free tool that allows you to explore and analyze real-time and historical search data. You can use it to see what topics are trending in different parts of the world, based on Google’s search queries.
You can use Google Trends for things like coming up with new content ideas, understanding your audience, building ad campaigns, etc. You can also use it to spot new trends and see when people are losing interest in them.
Google Trends uses data from actual Google searches that has been anonymized and categorized. This data is then grouped by topic, region, and time period to enable more accurate analysis.
Google Trends is a tool that allows you to either search for specific data or explore general topics to get new ideas.
Google releases reports on various topics throughout the year. Some examples of their reports include the 2021 Year in Search, Shopping Trends 2022, and Holiday Season 2021. Each report collects and analyzes data relevant to a specific topic or time period.
To get an idea of the topics people are currently searching, check out Recently trending:
To research a more specific topic, enter it into the search bar.
By clicking “+ Compare,” you can view multiple related keywords at the same time. This can help you analyze your audience’s interests in related topics and how those interests vary over time in different regions. You can use this data to decide what to focus on in your content and even for competitive analysis.
When looking for new ideas related to target keywords, check out the Related Queries feature. This can help generate ideas for content and marketing plans, as well as provide direction for keyword research in a specific region.
6. QuestionDB
QuestionDB allows you to see the questions people ask on websites and forums, rather than only focusing on keywords.
The Question Research tool is helpful for coming up with ideas for content. The tool’s huge database of questions can give you more specific insight into what your audience is interested in and wants to know. This insight can be used to create more useful content that answers those questions.
QuestionDB gets its questions from forums like Reddit and StackExchange and will soon include Quora.
QuestionDB focuses on providing users with questions they may want answered, as opposed to keywords. This can be beneficial as it can give context as to how your target audience interacts with your selected keywords, and what topics they want to learn more about.
To find related questions to target, first come up with a list of seed keywords. Then, enter one of the seed keywords into QuestionDB. It is important to make sure the seed keywords are pretty broad, because the tool will return a list of more specific questions that are related to that overall topic.
7. AnswerThePublic
The AnswerThePublic research tool helps you find long-tail keywords related to a topic by aggregating Google autocomplete suggestions and creating word clouds that visually group related queries.
AnswerThePublic is a great tool for coming up with content ideas. The word clouds it generates can help you anticipate more specific questions and search phrases your audience might use, which you might otherwise have missed. You can use it to generate ideas for more relevant content.
This tool gathers autocomplete data from Google and Bing in 191 countries.
To start, enter a seed keyword in the search bar for the topic you want to write about. In the example below, we will use “chocolate” and select the United States as our preferred database. The default setting is to show UK data.
AnswerThePublic will then show us all the queries related to “chocolate” that it finds, grouped into thematic word clouds. For example, here is the word cloud for questions about chocolate.
The most popular question terms are grouped by their question words and sorted by popularity.
The search terms with a darker shade were more popular when the report was run.However, this doesn’t always reflect higher search volume or more results overall. Clicking on any search term will direct you to the live search results for that term on Google.
8. TubeBuddy
This text is discussing the features of the TubeBuddy extension for YouTube creators. The extension helps with optimizing and promoting videos, and also allows creators to test different elements of their videos to see what works best. The Keyword Explorer tool within the extension helps creators find popular keywords and tags to use.
You can find keywords related to YouTube using the Keyword Explorer tool. In addition, you can use templates, split testing, and other tools to help you test and apply your new keywords to your channel.
Keyword Explorer provides keyword data from both YouTube and Google Trends.
To use the TubeBuddy Keyword Explorer, install the browser extension or app and grant it access to your YouTube channel. Then, enter a keyword or topic you’re interested in, and click “Explore.”
On the Summary tab ofTubeBuddy, you can find a score for a given keyword. This score takes into consideration the amount of competition you have as well as how well-optimized the top-ranking videos are.
A paid account allows you to see weighted scores that are specific to your channel.
This graph also shows you the related topics and tags for the one you’re looking at, as well as the interest in that topic over time on both YouTube and Google.
The Results tab on You Tube provides users with a snapshot of the current results for that keyword, this includes the top ranking videos and channels. This is useful for users who want to do competitive research.
If you click through to watch one of those videos, you’ll find a Videolytics panel. Here you’ll find performance data, SEO, best practices, and even video tags:
The Map tab allows you to see what regions are interested in the topic. Find the best time to post content based on your audience in those regions.
Final Thoughts
You are the best person to know what content is best. Great keyword research helps to get the right content to the right people when needed.
Though it is important to arm yourself with the best tools, this is not the only step you should take. You should also challenge yourself continually through education, thought leadership, and grit to keep your skills and strategies sharp.
In order to determine an appropriate keyword search volume for your business, you must take into account various factors such as your ranking in search results and your average conversion rate.
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