How can you increase social media engagement?
Why should your brand care about social media engagement?
Social media has become an important communications channel for brands.
The majority of marketers consider social media marketing to be important or very important to their overall marketing strategy, and 78% of them say that social media has been the most effective marketing channel for their brands.
The majority of brands use social media to advertise their products and services, but many brands don’t realize how valuable social media interaction can be.
If you’re on social media, this article is for you. Check the list of ways to promote social media brand engagement:
1. Use Wit and Humor
Most people use social media for entertainment purposes and not to be bombarded with ads or sales pitches.
If you make all of your social media posts about selling your product, you will lose your audience’s attention.
Use humor in your social media posts to keep your followers entertained and engaged.
brainstorm some clever industry-related puns to use as captions for your photos. Be sure that the puns are appropriate for your industry and that the captions are relatable and honest.
Chipotle uses humor effectively in their tweets, without being excessively promotional.
Instead of using difficult humor, they use humor that is relatable. This humor is sometimes self-deprecating, but it is still funny. Their tone is casual and in tune with teen and young adult generation.
As you can see from the screenshot below, the tweets from this organization get a lot of social media engagement.
2. Create Original and Engaging Visuals
Wishpond found that the average Facebook post with an image gets 120% more engagement than posts without images.
Images are the quickest and easiest way to make your social media posts more engaging If you want social media posts that are more engaging, you should post more images.
This could include photos, memes, GIFs, or even original graphics. Images are usually the quickest and easiest way to make your social media posts more engaging.
PixTeller, Piktochart, and Canva are all tools that can help you create visuals that will engage your social media audience.
Crello is an alternative to Canva that has numerous templates and personalized designs you can choose from. You can also choose to create your images from scratch. Their design editor also allows you to customize your visuals using shapes, photos, text, colors, and more.
You can create endless visuals for social media.
If you want to share your latest research findings or a post with interesting facts, you can create an infographic with key points. Then, share the infographic on social media with a link to the complete study, or post it on your blog.
You can create an image to promote a contest, current event, upcoming product launch, or milestone.
Taco Bell promotes its YouTube videos on Facebook by including a relevant photo in the social media post along with the video preview.
In the screenshot below, you can see the promotional image for their #UnboxYourPhone event. The image is a subtle outline of the phone with the brand and product name, as well as the time and venue of the event.
3. Create More Video Content
Original images are a great way to increase social media engagement on Twitter and Facebook.
Although you might already be posting engaging images on a visual social media platform such as Instagram, you could still be doing more to connect with your followers.
To increase your engagement on social media, create and post more videos, specifically on Instagram Stories. Breaking up your usual content with videos will help catch your audience’s attention.
GoPro camera company posts photos and videos of their products in use on the Instagram social media platform. They find that the videos posts receive more likes than photo posts.
Many of the photos that are posted on the profile receive 100,000 to 300,000 likes.
This tactic can be used on other channels such as social media.
How can you make sure that your videos are interesting on social media?
It is important to use the best keywords, titles, descriptions, and tags when creating videos in order to rank well and be discovered in search engines.
VidIQ is a tool that can help improve the organic reach of YouTube videos. The VidIQ SEO tool can help identify relevant keywords based on search trends and data analysis.
The vidIQ Audit tool allows users to see what aspects of their videos are successful so that they can improve upon them. Additionally, the tool lets users keep track of their competitors and use similar strategies to make their own videos more unique.
4. Schedule Your Posts for the Right Timing
If you want your social media posts to be seen by the most people, you should post them when your followers are most likely to be online.
In order to ensure that your social media followers are seeing your posts, you should find out when they are most likely to be online and then schedule your posts accordingly. The goal is to have them see your posts and possibly engage with them by liking, commenting, and/or sharing.
Different social media platforms have different best times to post. You might have to run a few tests to see which timing works best for you on different social media platforms.
HubSpot’s social media tool allows you to collect data on the times of day when you generate the most engagement. You can then review the posts that received the most clicks and interactions to see what time and date you posted them.
These statistics can help you determine when to publish your content so that it will be seen by the most people.
The most engagement for Facebook posts occurs between 1 PM and 4 PM on weekends according to 16 social media studies by CoSchedule.
The best time to post tweets for maximum engagement is during the workweek, around 12-3 PM.
Users of Instagram are more engaged during the week than on weekends, with the most active hours being 8-9 AM.
5. Start Using Trending Hashtag
Hashtags can have a big impact on social media engagement, depending on how you use them.
Hashtags can help you to reach people who are not already following you on social media.
If you want more people to find your content on social media, use hashtags that are relevant and trending.
HashtagsforLikes is a useful tool for finding trending hashtags in your niche. The software helps you find quality and relevant hashtags to increase your social media awareness, reach, and engagement.
This website allows you to see the latest hashtag trends so that you can stay updated.
This research will help you to be active in social media conversations that are popular. It also makes it easier for users who are interested in what you have to say to find your content, which can help increase social media engagement.
Some hashtags are popular only during certain seasons. For example, #halloween, #spring, #christmas, and #thanksgiving. You can use these hashtags to engage users by creating posts that are relevant to the season.
Creating your own branded hashtag is a great way to encourage customers to post relevant content while also promoting your brand. Make sure your hashtag is unique and easy to remember, so customers will be more likely to use it when posting online.
A way to get more people to use your hashtag is to offer something in exchange, like the chance to be featured or to win something. The goal is to make the hashtag trend so that other users who aren’t already following you can discover you.
If your hashtag is popular and becomes a trend, it can help you increase social media engagement significantly.
6. Leverage User-Generated Content
When promoting your products or services, user-generated content is one of the most powerful tools you have. This is because people trust other people more than marketing gimmicks or the claims of brands.
By utilizing user generated content, you will be able to receive feedback from your target audience which will help establish your brand as being trustworthy.
More than 50% of respondents say that user-generated visuals are more trustworthy than other forms of content. People are more likely to be influenced by visuals that come from other users, rather than from brands themselves.
If you want your customers to be loyal and to continue doing business with you, give them a platform where they can share stories and positive reviews about your products or services. Making it easy for them to do so will encourage them to keep coming back and support your business.
This way of encouraging your customers can help you win their trust. You can also add their personal experiences related to your brand on your social media page to make them feel special.
The best part is that you can do everything without leaving the SocialPilot post composer window.
7. Use Instagram for Posting Ads
There are now more than a billion active users on Instagram, one of the most widely used social platforms for social selling.
The online community for Instagram is both vast and varied, making it a potent force in the social media landscape.
The engagement rate, or the rate at which people interact with a piece of content, is higher on Instagram than on Twitter or Facebook.
With the addition of Reels, a feature that allows people to watch short videos, and other shoppable features, the reach, or the number of people who see a piece of content, is phenomenal too.
The time is right to take advantage of Instagram ads to connect with potential customers around the world. Make sure your ads are attractive and targeted to the right audience for the best chance of success.
Domestika took advantage of Instagram ads to promote their courses to solopreneurs and small businesses. The brand already has 3M+ followers, and with such ads, they are unstoppable.
8. Utilize Employee Advocacy
If you want to increase brand awareness across social media platforms, you should consider using employee advocacy. Your employees likely have followers on their social media platforms. Having your employees help to promote your brand can be beneficial.
Please ask your customers to share their experiences with your product on social media. This will help you to interest more potential customers.
In general, employees are more relevant to potential buyers than celebrities. They are also more approachable and trustworthy as a source of recommendations.
Edelman’s Trust Barometer study found that buyers trust employees more than celebrities when it comes to making purchase decisions.
9. Identify the Right Social Media Channel
After you’ve done your research and decided on a social platform, it’s easy to get caught up in the details of the task at hand. Remember to keep your target audience in mind and focus on where they spend most of their time. With a little digging, you’ll be sure to find the right place for your message.
The study found thatFacebook is used by a significant number of people across every age group.
With nearly 2.85 billion monthly active users, Facebook is often an excellent place to start for all types of brands.
If you want to increase brand awareness or generate leads then Facebook is best. On the other hand, if you want to expand your network of influencers and professionals then Twitter and LinkedIn may be the top options.
TikTok and Instagram are better choices if you want to appeal to younger people.
The Volcanic Hill Estate Winery, a Canadian wine producer, uses Facebook to share regular wine-drinking tips with their audience in an effort to educate them. They use this platform to connect with their followers and build a rapport with them.
Final Thoughts
Most businesses are using social media platforms to increase brand awareness and achieve their goals. If you don’t use social media, you will fall behind your competitors.
Now is a good time to invigorate your social media marketing in order to achieve greater success for your business. The methods described above are the most successful and useful ways to improve social selling and branding.
Use their services to make your brand more visible to potential customers who are interested in what you have to offer. This will help you to connect with more people and sell more products or services.
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