The team developing the new application usually focuses more on the functionality than the visuals of the design.
More and more designers are finding that emotional design is a great competitive advantage. Emotional design is engaging and visually appealing, giving designers a leg up on the competition.
This approach to web design is based on using experiences to trigger an emotional reaction in users.
Social network designers often spend too much time on the technical and functional aspects of their designs and not enough time on the artwork, resulting in aflat and emotionless final product.
In this article, you’ll learn how to create an attention-grabbing UI for social media networks, how to use the right leverage to influence your audience, and how to spark an emotion.
Emotional Design
The purpose of any interface is to be helpful in solving user problems.
A product with an emotional user interface design is one that is both unique and convenient to use. This type of design allows you to build a strong connection with your users.
The background and elements of the page should be designed to generate a certain emotion in the viewer, usually positive.
For example, if you were to design an app for Tesla car owners, your social network design should be simple and elegant.
The social network app for football players will be focused on something entirely different. Different audiences will have different key elements for embodying certain emotions, such as joy, sadness, delight, or anger.
Five “W’s”
1. Who
Who your update is for is an important part of your social media strategy.
Psychological Ramifications on Your Marketing
In this paper, Isabel Gauthier discusses how to build healthy and supportive communities.
In the journal, she talks about how language can be powerful, and she gives the example of the word “Who.”
If you say “Who,” the person you’re talking to will want to know who you’re talking about.
This trigger is called the “scarce resources trigger,” and it’s basically when you feel like you need to grab something before it’s gone. The scarce resources trigger is a psychology trigger that is closely related to the fear of missing out (FOMO). This trigger occurs when you feel like you need to grab something before it’s gone.
We evolved in small groups, we organize into larger groups, we depend upon one another for food and shelter and Protection. We are also capable of sacrifice and altruism, of heroic self-denial for the sake of others. We are a lot like animals in ways that we don’t want to admit. We come from small groups, we depend on each other for food and shelter, and we’re capable of selfless acts for others.
We flock and gaggle around each other for support and help, Dr. Gauthier explains. In using the word “Who,” we want to find out who this is and how to get them into our community.
If you want the reader to think more about who you are talking about, use this word.
2. What
The word “What” stimulates a question in the left hemisphere of the brain.
The language center is located here and processes the words people see or hear.
Psychological Ramifications on Your Marketing
The term “is” is a verb(Open Link in new window) that is used to connect the subject matter to a description or an instance of that particular subject matter. “What” indicates that there is a topic or subject being discussed, while “is” is a verb connecting the subject matter to a description or example of it.
You’re not telling them the answer outright, but you’re letting them know that they can find it by reading the article or going to the landing page.
They found that the word “what” was recognized 52% more than any of the other five words in language cognition.
This word is “you.” It is very readable and is acted upon the most in your marketing.
The word “this” is referring to the word “trending.” Article titles today are likely to include the word “trending” somewhere in the title.
The word “What” is a powerful word that can get people to pay attention. It implies that you have something that they need or want.
3. When
Most experiments concerning time show that we are heavily influenced by clocks and timers. We often become obsessed with them.
Dr. Anderson has revealed that time has a direct impact on who we are and what we do in the future. Time is therefore a powerful word to use.
Psychological Ramifications on Your Marketing
This journal suggests that using the word ‘when’ in your marketing automatically makes your audience start to think of a time frame in which something could happen. For example, ‘When to change your digital marketing strategy’.
If you want to change it, now is the time. People will put a date stamp on it because they understand and appreciate time- but only if it’s fast.
In our age of instant gratification, we can text someone on the other side of the world in a matter of seconds, and microwave a full meal in just five minutes. We don’t want to have to wait for anything.
You should only make promises in your article title or social media update that you can actually keep. Otherwise, you will disappoint your readers.
The study found that when you use the word “when” to make a promises, 64% of people will lose trust in you if you don’t deliver.
4. Where
This word lets people know the location of something or how to find something. Using the right language in your social updates can bring about more results.
Another question is raised when the word “Where” is used again. According to the Journal of Science & Health, this word gives a more personal touch to whoever is hearing it.
Many of us feel most alive when we are around others and feel a sense of belonging to a community. We are drawn to places where we can be around others and where there is excitement and activity.
Psychological Ramifications on Your Marketing
The use of the word “Where” makes the reader want to go to the place you are talking about.
It stems from a desire to be a part of something, to be included with other marketers.
Telling someone where to find something will make them want to click on it.
5. Why
When somebody asks you “why,” they are expecting you to have an answer that will explain the situation.
It’s meaning has been debated by some of the most reputable thinkers of our time. The word ‘Why’ has been pronounced ‘Cur’ in Latin since forever. Its meaning has been debated by some of the most reputable thinkers of our time.
We are a race that needs to know. The power of three little letters is enormous. In the past 30 years, scientific breakthroughs and technological revelations have occurred because of three little letters.
Curiosity can be a powerful tool for marketing when used correctly.
Psychological Ramifications on Your Marketing
Because it’s a great way to keep your readers engaged. The best blogs start with a question because it keeps readers engaged.
The purpose of a hook is to get the reader thinking about something you want them to start thinking about.
Occasionally, people are unaware that they require additional information on a certain topic. At other times, they are aware that they need more information, but your reminder reminds them of this fact.
The word “Why” signals that you are about to provide an explanation or solution. It shows that you are going to help the person understand something that they couldn’t figure out on their own.
Why people love to learn so much can be explained by the fact that people are curious by nature. If you can create content that plays into this natural curiosity, people will be more likely to engage with it. Try using the word “why” in your content to create this sense of curiosity.
There are psychological triggers all around us in social media,content marketing,video marketing,visual design psychology,etc.Everything we do has some kind of affect on people.
Emotional Design Tools
1. Color
The color concept is designed to create an emotional connection with the customer. This will be the foundation of a future project that will benefit the company.
The color of a product can affect how the audience perceives the product and their emotions.
This is an example of our Sparkle app. The Sparkle Chat app is designed to help you make use of your spare time by connecting you with new people while still being enjoyable.
This app will allow you to join public chats that are occurring near you or at your precise location. Becoming friends with your neighbors can have a lot of benefits.
The application’s design uses yellow and orange colors deliberately to convey emotions of fun, friendliness, playfulness, and comfort. Positive emotions will blend with the clean, white background, making the rest of the visuals even more contrasting.
If you want to create a strong connection with your audience, you need to use a variety of colors. The shades you use are also important.
Consider using other tools to strengthen communication.
We will help you build a successful application with our experienced team of Business Analysts, Product Managers, Designers, and Developers!
2. Words
If color is the basis of everything, then words are additional means to convey the key message. Correct text ensures that the visual image is cohesive and creates the effect of completeness.
The text provides meaning to the visuals, making them more understandable. In most cases, the text will improve the visuals, as seen in the example with the Time Will Tell project. This is another version of the social network that we have developed. It is not only beautiful, but also very user-friendly.
One phrase enhances emotionality and provides useful information.
The text is placed in strategic locations to make important elements stand out to visitors. The right mix of visuals, descriptions, fonts, and typography come together to produce a cohesive visual style.
This app allows you to create a custom photo or video message and set when it will be activated. When the time comes, the message will be sealed and sent.
The phrase “Time will tell,” on the first screen, hints that the message has to do with the recipient’s future somehow.
A high-quality design is not just a pretty face. It’s a funnel that will effectively “suck in” users and leave them no chance of going without becoming your actual customer.
Design Tips
Take Care of Convenience
Duolingo mascot
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Conclusion
Emotional design is important for success. If your UI is functional and your UX is thought out, users will stay, but if you can make them feel something, they will love your application.
You will only be able to catch the right emotion if you first take the time to get to know your user and analyze your audience.
Use data to support your ideas for the most engaging social network design.
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