Imagine your avatar walking into a digital wine shop. There, your avatar would talk to an avatar wine expert in order to get some questions answered. You purchase the wine and have it delivered to your physical address.
Welcome to the world where digital and physical reality intersect. What steps do you need to take to ensure that your brand is future-proof and ready for NFTs, the metaverse, and web 3.0?
We’ll be discussing some key terminology, current branding opportunities in the metaverse, and how to get started in this column. The following text provides tips and examples for developing your own metaverse marketing strategy, as well as resources to help you along the way.
Important Terms To Know For Meta Marketing
Metaverse
The definition of the metaverse depends on the source you consult. There are many different opinions about the metaverse. A virtual reality space is a computer generated environment that users can interact with. This includes other users in the virtual space.
At Connect 2021, Mark Zuckerberg said that the metaverse is a virtual reality construct that will replace the internet. It will merge virtual life with real life and create new opportunities for everyone.
NFTs
An NFT is a digital asset that cannot be replaced by another asset of the same type. NFTs are typically in the form of images, video, or gaming items. Virtual assets with ownership certificates are driving the growth of the metaverse.
NFTs can be bought using cryptocurrency such as Bitcoin, and sold for cryptocurrency or other forms of payment.
Web 3.0
Web 3.0 is the third generation of the Internet, which is a decentralized version of the Internet that eliminates the reliance on Google, Facebook, or Twitter.
This new technology is known as artificial intelligence and is set to change the way we interact with technology forever.
A recent report found that the metaverse market will grow to over $1,544 billion within the next ten years. This is a big change in the digital world that looks a lot like the social media revolution from 2007.
One potential downside to the recent rapid growth in the tech industry is that it is happening much more quickly and is more intense than previous periods of growth. Welcome to the new reality where it feels like the wild, wild west for marketers.
New opportunities are emerging for brands to get involved with content creators and 3D technology. This will change the way marketers operate and provide new opportunities for them to explore.
In a recent LinkedIn comment, Lindsey McInerney – former Global Head of Technology & Innovation at Anheuser-Busch InBev – remarked on the striking similarities between the social media landscape of 17+ years ago and the emerging metaverse.
How Are Brands Entering The Metaverse
Digital marketing is moving towards virtual reality and augmented reality.
Brands are constructing virtual showrooms, called Vstores, which permit customers to explore a space and interact with 3D products, like cars or jewelry. These Vstores allow for a much more immersive experience than simply viewing a digital asset on a screen.
This technology will let customers see how products will look in their homes without having to physically purchase them first.
Some marketers are using technology to create digital experiences based on concerts, art festivals, and sporting events.
Avatars need a fashion budget
As digital sales increase, more businesses are finding new ways to sell their products in virtual reality. By offering a digital version of their product, they are able to reach a larger audience and generate more revenue.
Each of the mentioned brands provide digital accessories that can be used to individualize and customize avatars. This is due to the fact that avatars now require a change in wardrobe to match events, seasons, and moods.
The D2A model is where businesses sell products and services directly to digital identities (or avatars). This is opposed to the more traditional model of selling to people through intermediaries such as brick-and-mortar stores. Designing, creating, and selling in a digital world eliminates the need for shipping or supply chain management. Individuals can explore identities with their digital self.
Brands hit play, game on. It’s meta branding
Sponsoring events in the virtual world has proven ROI and this traditional marketing practice can easily be transferred to the metaverse. Adding more creativity to the competition is gamifying commerce.
An example of this is when Louis Vuitton created a video game which included NFT collectibles with their brand on them in order to appeal to a younger audience. Nike employs 3D technology to give consumers the ability to design their own products, as well as gain valuable customer feedback, by allowing fans to create their own shoes.
Virtual pop-ups allow engagement at a distance
Virtual worlds and brand placement offer an opportunity for customization and creativity, especially in a post-pandemic world. One collaboration that includes fashion, lifestyle, and art is Coach, Disney, and Keith Haring.
The three created a digital pop-up shop for visitors to purchase special edition physical and digital gifts.
The digital shop consists of items such as Mickey Mouse ears, shearling jackets, totes, and sweatshirts printed with Haring’s signature artwork. It also has AR filters and a Spotify playlist that is specifically made for the shop.
Talk about mixed realities and experiences.
Reduce returns by allowing customers to try on products before they buy.
Snap provides brands with an opportunity to use Snap’s AR platform to engage Snapchatters in “try-on” experiences with shoes, sunglasses, and hats.
” Snapchatters who used the shopping AR feature were more likely to buy products, resulting in a positive return on investment. The campaign was successful in generating awareness and engagement, according to Snap.
Different Types of Opportunities In The Metaverse
Women In The Metaverse
There is a similar gender gap in the metaverse marketing and NFTs industries, with women being the minority. Meaning that out of all NFT art sales in the last 21 months, only 5% were by female artists.
According to a LinkedIn Talent Insights Analysis, a recent conference focused on non-fungible tokens (NFTs) had a significant gender imbalance among its speakers and sponsors. Only 18% of speakers at the event were women, as were 30% of sponsors.
Women are doing some pretty amazing things in the space industry. Last week, Mexican-based female artist FerBoccart launched her Serious and Cool People NFT collection using a social giveaway promotion and pre-sale. The entire collection sold out in one day.
One female artist cracked the NFT code this year. The NFT collectibles World of Women was launched by Yam Karkai in July 2021.
This was a collection of 10,000 NFTs that were all unique and visually representing different women. This collection was worth more than $51 million.
With the support of Reese Witherspoon and Gary Vaynerchuk, World of Women has helped to increase the visibility of women in the world of NFTs, opening up opportunities for other female artists to create and sell their work in the metaverse.
Authors, Events, Courses & Masterminds
NFTs are not just for artists. NFTs can be used by content creators, such as authors, course creators, coaches, and event producers, to monetize digital assets.
Authors can create a limited edition of books by selling them as NFTs. The NFTs can be bought and sold on a secondary market, and they come with value-added bonuses for the reader.
” Platforms like PowerFan.io offer brands a way to give their fans exclusive content and personalized experiences. According to Jesse Krieger, Chief Content Officer at PowerFan.io, buying an NFT could give you access to exclusive events or groups that you wouldn’t be able to participate in otherwise.
” Almost any offer that exists in the current market for books or courses can be accepted. Selling a mastermind, see and do that via NFT. The above text is saying that by having a blockchain record, you are giving your customers and clients something that could potentially increase in value over time.
Jay Fiset is an entrepreneur, business strategist, and founder of JVology. He started investing in Bitcoin in 2013. He was an early adapter of NFTs and realized that they would have an impact on all businesses.
Podcasting And NFTs To Market And Build Community
Podcasters can also use the marketing power of new media, the internet, and web 3.0. People who are early adopters of new technology reap the most benefit and exposure. This is like the pioneer days of social media networks like Twitter.
The Hustle and Flowchart podcast has recently changed its focus from digital marketing to futuristic marketing and tech. This change was made by the podcast’s co-hosts, Joe Fier and Matt Wolfe.
They are the ones talking about us, sharing our episodes and advocating for the brand,” In addition to their poor performance on Facebook, they have also added a Discord community in order to offer a better experience for fans. They are hyper-focused on their podcast’s fans and super fans because they are the ones talking about them, sharing their episodes, and advocating for the brand.
The community and ownership are the most important aspects of NFTs, Metaverse and web 3.0. Podcasting is dependent on a community for growth, as explained by Fier.
Top Reasons Why You Should Promote Your NFT Projects
NFT marketing is a way of promoting your NFTs through online platforms, social media, and communities to reach buyers who are interested in your digital art.
Digital marketing initiatives are a way of inviting potential buyers to view your art in your gallery. You need to give your customers a tour of the store so they know what merchandise is available and whether they should make a purchase.
After joining this community of potential buyers, you can also get updates about your existing and upcoming projects.
Boosting Your Value To Increase Revenue
Advertising your NFT can help you reach more people and tell them about your projects, without having to use influencer marketing. This also makes it more likely that you will sell your NFT.
An effective NFT marketing strategy can help improve sales.
Expanding Your Reach
The NFT market is very saturated and it has become very difficult to sell NFTs.
Marketing your NFT project uniquely will help you stand out from the large number of other NFTs for sale and attract more potential crypto investors.
Creating Awareness Of Your Artistry
If you want to present your NFT collectibles to potential investors, marketing initiatives are your best bet. The purpose of product promotion is to introduce your product to the art world and establish your brand.
It is important to be transparent and authentic with your fans so that they get to know the artist, not just the art.
Understanding Your Audience
Try to understand your audience’s likes, preferences, and purchasing habits to get a valuable insight into the buyer’s mind. Use what you’ve learned about NFTs to make your marketing strategies more effective and increase your chances of getting funding for your projects.
Audiences appreciate feeling involved, so interact with your fans by soliciting their ideas and expressing your appreciation for their participation in your community.
Content Concepts For The Stages Of The Buyer’s Journey
Raising Awareness
You need to inform and educate your community members. If you don’t present your digital assets in a unique way, collectors and investors won’t know about you or your assets.
Videos are a great way to show yourself and your art, tell your story, and share your goals for your business.
Blog posts are a great way to share your artwork, journey, and business goals with others in a text-based format. Your blog’s copy will reflect your professionalism.
Sharing your art, journey, and business goals on social media is the most basic way to connect with others. However, there is a possibility of disappearing in a sea of #nftartists on social media platforms that are saturated.
Consideration
You need to be an expert in your field to be successful in this market. Crypto investors are knowledgeable about NFTs and their value.
You can create content that is either shallow or in-depth to cover all the areas that investors would be interested in.
Conversion
It is important to be different from other virtual collectibles and successful projects to be successful in the NFT marketplace.
Why should someone invest their cryptocurrencies in your crypto art? What makes you unique and different from your competitors is your answer to this question.
At this point, you need to make it clear to your investors why NFTs are valuable and why your NFTs are especially valuable. Give your community a reason to follow you instead of other digital creators.
If you were not the person behind the project, would you invest in it?
Before investors critique your strategies, it helps to critique them yourself. This way, their critiques won’t stagnate your NFT sales, even with the best sales automation tools.
Delight
If you don’t have a community or investors to support you, who will buy your NFTs? This is a marketing strategy where you get content from your users rather than creating it yourself. This is common in the crypto space as it allows you to get fresh, relevant content for your site or blog without having to do any of the work yourself.
Personalizing content is the way to go here. Although your supporters may not always expect something in return for their support, letting them know how much you appreciate them will undoubtedly make them feel good.
Excellent Topics For Your Content Concepts
Raising Awareness
- Your backstory as an artist
- Educational NFT content
- Timelapses of your creative process
- What inspires your NFTs
- #DTIYS or ‘Draw This In Your Style’ attempts
- Show your tools/studio/manner of creating
- Your strategy for moving forward as an established NFT artist
Consideration
- Comprehensive guides about creating and listing NFTs
- In-depth comparisons of NFT platforms
- BTS (behind the scenes) content that illustrates your value as an artist
- Advice-driven marketing blogs for newbies in the NFT community
- Social media posts
Conversion
- Q&A or AMA sessions to have live conversations with your community members
- Promoting content on relevant platforms with a marketing budget
- Giveaways with the intent to increase your reach
Delight
- Personalized content addressed to specific community member
- Exclusive discounts
- Social media shoutouts
- ‘Thank you’ videos/posts/Tweets
0 comments