What do Mark Zuckerberg, Heineken, and Apple have in common? They are all companies that use Facebook to advertise.
They all recently made it onto DigitalMarketer’s reading list.
You will spend a lot of time reading blogs, networking, and promoting our brand on social media.
The following are books that give marketers the creative spark, strategic insight, or confidence to keep pushing boundaries.
If you are looking for inspiration for your marketing efforts, here are 15 of the best marketing books to consult. These books are suitable for marketers at all levels of experience, from students to veterans, and for all types of brands, from start-ups to established companies.
There are a variety of blogs and books available that can help you further your education in digital marketing. Some are very content heavy, while others contain very little text. Regardless, each one can help you grow in this field.
Facebook Takes Back the Spotlight from Snapchat, For Now
Recently, Facebook unveiled everything they’ve been working on and their future plans at their annual F8 event.
I found a great recap of the presentation from the T3 agency in Austin.
It appears that Facebook is still managing to take ideas from Snapchat. Augmented reality is something that is being developed and will be available soon, starting with phone cameras – just like Snapchat!
But the best part has to be tagging things with your location.
If you want to share your opinion about a good restaurant experience, all you have to do is write a review.
If you leave a review for a sandwich shop on Facebook, your friends will get a notification about it on their phones.
The F8 conference also discussed how businesses can use chatbots on Messenger to have more one-on-one or small group conversations, rather than broadcasting to every follower.
If you would like to know more about Facebook’s F8 conference and what they have planned for augmented reality, messenger bots, and virtual reality, read the blog in its entirety.
This article is intended for technology early adopters, social media experts, and paid traffic managers.
Facebook is planning on developing augmented reality, Messenger marketing, and virtual reality more in the next 10 years. F8 is a good conference to attend to stay updated on what will be trending next year.
Heineken’s New Ad Gets Totally Political, and It’s Surprisingly Great
Did anyone else see the commercial that Pepsi did with Kendall Jenner that was supposed to be a protest? If you didn’t, I’m sorry to have to show it to you, but you need to watch it to understand what I’m talking about.
So, what did Heineken do? They got real…
…and they absolutely killed it.
This one thing that marketers have that no bot, augmented reality, or virtual reality can take away is human sentiment.
If you can tap into what your audience is really experiencing, rather than pretending that we all live in a perfect world dominated by celebrities like the Kardashians, that’s where the real magic happens.
Heineken created an advert that exhibited the everyday problems that we face. The advert showed two people with opposing views talking to each other over a beer.
And it worked.
People want to solve their problems by taking action.
We want to be able to drink a beer and talk about the reality of our lives without having to fight for understanding from society. We just want to be able to connect with those around us.
This is good for advertisers, consumer marketers, creatives.
You can connect with your audience on a human level by creating a message that they can relate to. You might not be able to save the world by giving a Pepsi to a police officer, but you could make a difference by sharing a beer and having an open conversation.
Save Instagram Live Videos to Your Phone
Instagram Stories is taking over Snapchat’s market by having cooler features.
This is good for social media managers.
Instagram’s Stories feature may be more beneficial to your time than Snapchat. Both have identical features, but Instagram also has more data to back it up.
LinkedIn + Microsoft = <3
Microsoft is about to make LinkedIn more legitimate.
This data will help them improve their analytics and make it more valuable.
Social Media Managers rejoice!
LinkedIn has exciting plans for the future and Microsoft will be a big part of it.
This is good for social media managers who want to use LinkedIn for lead generation. This will help customer care and sales teams who use LinkedIn to find leads.
LinkedIn will become a more important tool for measuring social success once Microsoft implements new tracking and data options.
No Annotations on Youtube
YouTube annotations have never been mobile friendly.
These are called “interstitials,” and they’re incredibly effective at getting people to subscribe to channels. You know the boxes with a call-to-action (CTA) that pop-up while you watch your favorite videos? Like these… These are called “interstitials,” and they’re incredibly effective at getting people to subscribe to channels.
You could only click the link on desktop versions.
They are doing away with them and have something more mobile friendly coming our way.
Click on the link to learn more about how this change will affect your YouTube videos.
This is good for videographers, content marketers.
Now you can click on ads when watching YouTube videos on your mobile device.
Apple Clips
Apple is releasing a personal photo sharing service.
This new app is similar to Snapchat but instead of being through a computer, it is through your phone. There is no set release date yet, but we are definitely paying attention to this app and are curious to see when it comes out.
Learn more about Apple’s Clips here.
This is great news for early adopters and anyone who is unreasonably obsessed with Apple products (like me!).
Thinking, Fast and Slow by Daniel Kahneman
Whenever we start to feel too confident in our marketing abilities, we can bring ourselves back down to earth by reading “Thinking, Fast and Slow.”
Kahneman’s work on different types of thinking and the importance of context and biases is a reminder of how complex the challenge of overcoming our own minds can be.
How to Win Friends and Influence People by Dale Carnegie
Even though it was published over 50 years ago, “The Art of War” is still considered an essential guidebook for sales, marketing, and self-improvement, and is one of the most influential books in American history.
What can a book first published in 1936 teach us about TikTok tutorials or Amazon market share? It’s simple (that’s the appeal). “How to Win Friends…” establishes the template for conversion, whether it’s communicating a single idea or going viral.
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
Although Cialdini’s “Influence: The Psychology of Persuasion” is more well-known, we believe that “Pre-Suasion” is a more useful strategic guidebook.
The book explains the subconscious, primitive instincts marketers must use to get their audience to take action.
Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
We never get too proud to reach for “Digital Marketing for Dummies” because it is the most extensive, clear, and well-organized reference for all things digital. Every business should have a copy of this book.
Inspiration for Thinking Differently
In other words, creativity is an important tool that can help a business to stand out from its competitors.
If you’re looking for some reads that will help you better understand how to tame your sales funnel, then look no further. These reads will provide you with some much-needed perspective.
Predatory Thinking by Dave Trott
Dave Trott is a copywriter and creative director who is highly influential from the pre-digital era. He delivers a series of bite-size studies that are thought-provoking and use lines from classical philosophy, military history, and popular culture.
In his books “Predatory Thinking” and “The Power of Ignorance,” Trott highlights the importance of thinking differently from others and being brave enough to go against the grain.
He tells entertaining stories of people who were successful because they thought differently from everyone else.
Misbehaving by Richard H. Thaler
It is quite surprising that behavioral economics has become popular recently, except for those who study it.
If you are interested in learning about this topic, we recommend reading “Misbehaving” to get an introduction to why people make the decisions they do (or what we thought was our decision making). However, you could also read “Nudge” by Thaler or “Alchemy” by Rory Sutherland, both of which are enjoyable.
The following books are not only valuable for marketing purposes, but also shed light on how the billions of people on earth are able to coexist.
The Tipping Point by Malcolm Gladwell
Gladwell is responsible for popularizing the “easily digestible anecdote + insight” format, which has been adopted by many other authors. He makes complex topics in sociology and psychology accessible to a wide audience.
Written in 2000, “The Tipping Point” was an instant classic that continues to challenge our assumptions and help us understand our own biases. If you want to learn how to grab someone’s attention on social media, take the time to read “The Tipping Point.”
Why We Buy: The Science of Shopping by Paco Underhill
Trying to turn customers into brand evangelists or trying to get them to consume a product in a seamless way may be tempting, but it all begins with something that causes an emotional reaction in them that is relevant to the product.
The book “Why We Buy” has been updated for the digital age. It goes beyond the Four Ps of marketing and tries to understand consumer culture.
Trust Me, I’m Lying by Ryan Holiday
If you’re someone who is interested in human behavior, “Trust Me, I’m Lying” will be a reassuringly disturbing read.
The text is discussing the difference between manipulation and marketing, and how it is more complicated than most people think.
Thought Leadership Books
The following selection of books recognizes that in the digital age, everyone is a marketer to some degree, whether it’s likes, views, or sales.
Although it is arguable whether we should be worried or excited about this development, it would be imprudent to pretend it is not happening.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
You almost have to include an entry from Seth Godin on a list like this, but we’ve decided to go with an alternative to his more famous “Permission Marketing.”
In order to stand out in today’s market, you need to be offering something extraordinary, according to Godin.
You don’t have to sacrifice your brand’s core message in order to be successful. But you also can’t be afraid to stray from what is safe and conventional. If you’re scared, don’t be.
Hacking Growth by Sean Ellis and Morgan Brown
This book is for business owners or people with start-up ideas who want to learn how to grow a successful business quickly. “Hacking Growth” explains the philosophy, strategy, and roadmap for achieving this goal.
You can save money by cutting out unnecessary steps and focusing on the methods that will help you achieve your goals.
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond by Pauline Brown
In “Aesthetic Intelligence”, Pauline Brown makes sense of branding, voice and aesthetics from the perspective of somebody who used to work for LVMH.
This is not just for fashion or luxury retail. If we want to create meaningful experiences, we need to know what they look like.
Start with Why by Simon Sinek
What are the common habits and traits of game-changing leaders? This is what Simon Sinek discusses in his TED Talk, “Start with Why.” He provides inspiration on how to be a great leader.
The First 90 Days by Michael D. Watkins
The book “The First 90 Days” should be on the reading list for anyone who is aiming for senior leadership, wants to grow professionally, or is facing a new challenge.
Watkins share his experience as an executive coach and offers advice on making a good first impression, leaving a strong impression and creating a legacy.
ReWork by Jason Fried and David Heinemeier Hansson
If you want some good entrepreneurship advice, check out Basecamp. They know what they’re talking about.
The book “ReWork” is about being efficient and effective in your work so that it doesn’t take over other aspects of your life. It has tips on what tools you need to succeed in a start-up.
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