Do you want to increase your landing page conversions?
There is always room for improvement when it comes to converting website visitors into customers, subscribers, and leads.
Here are some ways to increase your landing page conversions:
1. Test your Headline and Value Proposition
This means that your headlines need to be not only interesting, but interesting enough to make people want to read more. The headline is one of the most important things on your website. It’s the first thing people see, and on average, only 2 out of 10 people will read what’s after the headline. This means that your headlines need to be not only interesting, but interesting enough to make people want to read more.
You should aim to make your headline so interesting that the reader feels compelled to read on.
Here are some tips for landing page headline testing:
- Keep it simple and clear, as clarity almost always trumps persuasion, e.g. “We’ll Improve Your Conversion Rates, Guaranteed.”
- Promise to solve a unique problem your visitor is facing. Give them a solution.
- Does your headline match what your ad is saying? If not, test this out to see the power of consistency.
- Use “Title Case for Your Headlines” and “Subhead case for your subheads.”
- Start it off as a question. For example: Want More Conversions For Less Money?
- Try National Enquirer type headlines: “Godly New Fruit Melts Away Fat. American Moms Now In A Frenzy!” Just make sure you’re being truthful.
- Use words that sell, like Free, Discover, Secret, Results, Quick, Guaranteed, etc.
- Are you funny? Then try humor.
- Use the wording “How To…..”
Try different headlines to see which ones work best. Some headlines will work better than others depending on your audience. Test them out to see what works best for you.
No matter what you’re writing, whether it be headlines for PPC landing pages or a blog post for SEO, it’s important to make sure it’s compelling and honest so the reader is left wanting more.
You can use the Emotional Marketing Value Headline Analyzer tool to test different variations of your headline and see which one has the highest score. This score will tell you how emotional your headline is, and what kind of marketing value it has.
The more emotional marketing power there is in your headline, the higher the percentage.
The value proposition is a statement that is unique to your business, similar to your USP, and is something you would want to communicate in your headline.
If you are aware of the things that cause your potential customers discomfort and the things that they fear, this will assist you in composing a headline and value proposition that are just right for them.
2. Add Testimonials and Reviews
Having positive endorsements on your website gives your visitors assurance that you are legitimate. If they are done right, they can be very effective.
People are more likely to buy something if they see that other people have bought it and like it. This is called social proof. Client testimonials, reviews, and endorsements are all forms of social proof that can be used in marketing.
Many companies use generic and weak testimonials on their landing pages. Stuff like:
“Great work!” – John A.
“Wow!” – Vicky H.
Manager “Since we switched to your company’s payroll system, our company has been making a lot more money!” – Frank Q. Manager
And my favorite…
“Thanks.” – Ricky B.
Not only are these testimonials incredibly short, but they appear to be fake.
Who is Vicky? And who the hell is Ricky?
Use testimonials that talk about how you have helped your clients and what benefits they have seen. The more detail in the testimonial, the more believable it will be.
Here’s a better example (not real):
James Van Der Beek found that working with WordStream helped him not only feel more confident about marketing, but also showed him where he had been wasting money on advertising and which areas were more profitable. His business now has a 72% higher ROI than it did before.
I’m very happy with the results of the product/service. Full name and business were able to help me achieve the results I wanted.
Can you name any well-known clients that your company has that are big names? Use them to market your brand instead of using small businesses. The people that your potential customers look up to will be more likely to get them interested in your company!
You should be careful when writing testimonials, as it is easy to make mistakes. A quick and easy way to do this is to write the testimonials yourself, or hire someone from Fiverr. I have seen a few companies with testimonials from the same person because of their picture. This is not a good look.
It’s advisable to request your clients’ LinkedIn photos as they are likely to have them saved online. This makes it more likely that they will agree to let you use their picture.
3. Optimize your Lead Capture Form
The lead generation/capture form is the best area to improve your conversion rate on your landing page.
The conversion rate will be lower when more information is asked for in a landing page form.
If a form has a high number of required fields, this may discourage users from completing it.
This resulted in a 77% increase in conversion rates and a 42% decrease in cost per lead.
We radicalized the design, but we’re still testing all the elements to see how we can improve conversion rates.
This landing page test resulted in a 53% increase in donations, without any changes in advertising budget, ads, or bids.
We made the design simpler and easier to distinguish between the two options. Either print a free pre-paid USPS label, or request a pre-paid envelope. We also made the copy easier to read, added some directional cues, and changed the color of the buttons.
However, if your form has a lot of required information and you cannot reduce the amount of fields,
Progress bars are a great way to visualize your progress as you work. Seeing your progress represented visually can help you stay motivated and on track. Plus, it’s a great way to show off your progress to others!
The progress bar can help you to divide your form into multiple steps, so that people are not overwhelmed by a form that is as long as the dead sea scrolls. You can see a simple educational progress bar in action here.
4. Put Landing Page Visitors in the Isolation Tank
Many PPC landing pages are designed to isolate the user from outside distractions so that they can focus on taking the desired action. This usually means having a very clean and simple design with limited links and distractions.
The Cash4UsedCars landing page I showed you earlier is a great example of a focus landing page that has a clear purpose and no other links, except for a few in the footer.
There are no header links or anything else that might distract you from filling out the form.
The method of isolating the visitor prevents the Zeigarnik Effect, which is when your brain feels dissonance from uncompleted tasks. You will remember unfinished tasks better than the ones you finished.
The text is saying that it is easier for visitors to complete a task on a site when there is only one task present, and to keep this in mind when creating landing pages.
5. Creating a Conversion Oriented Landing Page Design
As a business owner, you may not have the skills to design a landing page or code the design from scratch.
This is where SeedProd comes in.
WP Landing Page Builder is the best tool for creating beautiful, optimized landing pages on WordPress.
SeedProd integrates with popular email marketing services, WooCommerce, Google Analytics, and more.
To install the SeedProd plugin, follow these steps: 1. Log in to your WordPress site 2. Go to the Add New plugins screen 3. Click the Upload Plugin button 4. Choose the seedprod.zip file from your computer 5. Click Install Now 6. Click Activate Plugin For more detailed instructions on how to install a WordPress plugin, see our step by step guide.
You need to enter your license key to activate your account on the SeedProd website.
To create a new landing page, go to SeedProd » Landing Pages and click on the Add New Landing Page button.
Next, you’ll be asked to choose a template.
You can either start with a blank template or choose from several pre-made landing page templates that are already optimized for conversions.
After you input a title and URL slug for your page, SeedProd’s drag-and-drop builder will load.
To edit something on the page, you can just click on it. If you want to add one of the common design blocks for landing pages from the left column, you can click on it too.
For example, you can use features like testimonials, optin forms, FAQ accordions, and more.
You can connect to popular email marketing platforms or more than 3000 third-party apps via Zapier once you’re happy with the design.
After that, you can change to the Page Settings tab.
The SEO settings, Google Analytics tracking, and header or footer scripts can be changed from here.
You can also connect your page to a custom domain name, which can be useful for users who are creating multiple landing pages targeting different regions.
You have the option to either save or publish your landing page.
There is more you can do to boost conversion rates than just creating a beautiful landing page.
Landing pages are a key element in effective lead generation and conversion optimization. By following some best practices, you can ensure that your pages are performing as well as possible. Some landing page best practices include using clear and persuasive copy, designing for the user’s needs, and using strong calls to action. By following these practices, you can create pages that are more likely to convert visitors into leads.
6. Choose One Call to Action for Your Landing Page
One of the most common landing page mistakes is failing to set a clear and attainable goal for your campaign.
This happens when there are too many calls to action on one page and it becomes overwhelming, causing the person to leave without taking any action.
It’s best to set just one goal for users on your landing page. So, if your goal is to get email leads, make sure the only action they can take is to fill out your opt-in form.
This means that you would either remove navigation menus and other links from the page, or make them less noticeable.
The only thing users should be doing if you want them to make a purchase is following the directions you give them.
Some examples of more effective calls to action on landing pages are as follows: -“Get your free quote today!” -“Start your free trial now!” -“Sign up for our newsletter to get the latest deals and updates!”
There are two clear calls to action on the MonsterInsights landing page that lead users to make a purchase.
OptinMonster has different landing pages for different audiences.
3. All in One SEO for WordPress
The All in One SEO plugin is the best WordPress SEO plugin available, and their landing page uses a similar strategy to promote sales. By clicking on the ‘features’ tab, users can view more detailed information about each feature, all of which is designed to encourage a buying decision.
All of the pages have a clear call to action button that stands out from the rest of the page.
7. Use Simplicity in Landing Page Design
To increase conversion rates, you should make sure users focus on the call to action and are not distracted.
A busy landing page design can easily distract users and take them away from the page.
To make your landing page more effective, keep the layout clean and simple. You can achieve this by using lots of empty space, using colors that contrast well, and using large fonts.
8. Use Colors and Contrast to Drive Action
Your call to action should be more prominent on your landing page than other sections, so it catches your visitors’ attention.
The best way to make your text stand out is by using light colors against a dark background or vice versa.
This technique can also be used to make sure that less important information does not distract users from the main goals of the page. To do this, choose a color that is similar to the colors already present on the page.
9. Use Urgency for Higher Landing Page Conversions
Offers that are limited in time are an effective marketing technique that you will see often.
The scarcity of an offer creates a sense of urgency that makes it more difficult for users to ignore.
You can use a countdown timer on your landing page to create a sense of urgency and encourage people to take action.
10. Add Social Proof to Your Landing Page
The more people see others buying or recommending a product, the more likely they are to buy it themselves. This concept is called social proof, and there are many different ways you can add it to your landing page to boost conversions.
A testimonial is a statement from a satisfied customer that can be used to promote a product. SeedProd, a company that makes it easy to add testimonials to your landing page, has a built-in testimonials block.
TrustPulse helps to increase social proof by creating instant notifications whenever someone takes an action on your website.
This tool makes it a breeze to showcase little pop-up banners that display real-time notifications of what your customers are doing on your website.
This gives your landing page an element of urgency that encourages more users to convert.
TrustPulse integrates with all popular eCommerce platforms and can automatically detect visitors’ actions on your website, such as email conversions and user sign-ups.
You can also embed tweets and social media posts from your customers onto your website as social proof. Smash Balloon’s Custom Feeds Pro lets you create a custom feed of user tweets that you can then embed onto your landing page.