12 Boosting Techniques For Your Conversion Rate Optimization

CRO is the process of optimizing your website in order to increase the likelihood of users taking a specific action. The desired action is usually a sale, but not always.

You can optimize your conversions by taking desired actions, such as signing up for a demo, downloading an asset from your website, trying out a new tool, or signing up for your newsletter.

The great thing about these conversion rate optimization tips is that they work no matter what your desired conversion method is.

1. Add Site Search To Your Website

If a search box is offered on a website, up to 30% of visitors will use it. However, only 16% of companies have optimized their on-site search to match user expectations.

If your website does not already have a site search, you should consider adding one.

User experience is greatly improved with site search. However, in addition, data from search results can give important insights into user behavior by demonstrating precisely what they are looking for.

The following information can be used to help you create content that better meets the needs of your readers or to add new pages to your website to fill any gaps.

If you can identify the different stages of the customer journey that users are in, you can then adjust your website to better address their needs. This can be done by examining the search terms they use and identifying common questions and problems.

Adding a site search to your WordPress site is easy to do using a widget. If you’re using Webflow, you can even customize it to your liking. Wix and Squarespace also make it simple to add site search to your site.

2. Ensure Forms Are Easy To Fill Out

68 percent of people abandon forms, which means most people don’t finish filling them out.

There are many reasons why websites might have forms, such as signing up for a newsletter, getting a free lead magnet, or asking about a product or service.

If a form is easy to fill out, you can expect more people to complete it.

The average form has 5 fields, while those that are A/B tested see a 10 percent higher conversion rate.

In my experience, simple is better.

This is a simple form that can be found on my blog. All you need to do is enter your website’s URL and the action will be completed.

A few ways to ensure your forms are easy to fill out:

1. make form names clear
2. use proper HTML formatting
3. use relevant sample placeholder text (I used “Your website URL” in the example above)
4. have a distinct and easy-to-local submission button

3. Improve Your CTA’s

If you want to improve your conversion rates, CTAs are a good place to start. The average CTA click-through rate is only 4.23 percent, but many factors can impact how successful your CTA is.

For example, if you include more personalization in your CTAs, you can improve your conversion rates by more than three times.

You should keep testing your CTAs to see what works and what could be improved. It may surprise you how quickly user preference can change.

Start by testing these CTA elements:

• copy
• colors
• placement
• button shape
• button size
• page placement

Consider testing different types of CTAs as well. Here’s how CTA types convert, according to a study by Vye Agency:

• button CTAs have an average CTR of 5.31 percent
• text CTAs have an average CTR of 2.06 percent
• designed CTAs have an average CTR of 3.53 percent

Using colors for your call-to-actions that are different from the rest of your branding can be a good idea, as it can make them more visible. Consistency is still important though, as using too many different colors can be confusing.

4. Run User Testing

If your website is difficult to use, it could ruin your business. According to research, seven out of ten online businesses fail because users can’t figure out how to do what they want to do.

Making design and flow improvements to the user checkout process could increase your conversion rates by up to 35 percent.

User testing is a great way to gather data that can help you increase your website’s conversion rate. Therefore, it is important to get started with this process as soon as possible.

One common method of conducting UX testing is through the use of heat maps. These heat maps display how users interact with and navigate your site, as well as which interactive elements they click on.

A heat map can show you where your users are looking on your website. Some heat maps even use eye-tracking software to show where users look first when they come to a website.

If you want to use a heat mapping tool, I recommend either Crazy Egg or Hotjar. Hotjar is especially easy to set up.

5. Add More (Better) Social Proof

A majority of users say that they read online reviews before making a purchase.

If you can leverage customer loyalty, it can be free marketing and brand exposure for your company. Additionally, reviews from happy customers can help increase revenue.

than their counterparts Womply states that businesses who have more than the average amount of reviews tend to earn 54 percent more in annual revenue than those who don’t.

It is also easy to create.

Social proof is a great way to use content that your customers have generated to improve your brand. This can be things like positive reviews and ratings, creative social media posts shared by customers or influencers, or user-submitted content like photographs.

The more social proof you add to your website, the more trustworthy you appear to other users. This trustworthiness is a big factor in getting more conversions.

To add more social proof, try:

1. Send a follow-up email asking for reviews.
2. Host a contest with a branded hashtag on social media.
3. Include a card with a branded hashtag when shipping physical products.

If you want to increase your online presence, consider using automated tools like HotFomo and OptinMonster.

6. Add Chatbots Or Live Chat

That’s why more and more companies are turning to chatbots to speed up the process Would you rather get a fast answer to your question? That’s the idea behind chatbots. Even if your customer service is great, sometimes call queues can get long. That’s why more and more companies are turning to chatbots to speed up the process.

The idea that chatbots are becoming increasingly popular is backed up by the fact that the average satisfaction rate for chatbot use is 87.58 percent. Not only that, but chatbots have the potential to save businesses a lot of money in customer service costs. One study predicts that by 2022 chatbots will help businesses save $8 billion in customer service costs.

There are several ways you can use chatbots to connect with customers and promote your brand. Some of these ways include using chatbots to: -provide customer support -offer discounts or promotions -share product information -answer customer questions -conduct surveys or polls using chatbots is a great way to connect with your customers and promote your brand.

Some of the ways you can use chatbots include providing customer support, offering discounts or promotions, sharing product information, answering customer questions, and conducting surveys or polls.

• answer FAQ
• qualify leads
• suggest related products
• troubleshoot common issues
• share information about new products
• increase your email list

There are many chatbots available, so it can be hard to find the right one. Narrow your search by looking for chatbots that integrate with native channels.

If you’re looking for an app that works with a lot of different platforms, Landbot could be a good option for you. It has chat features that work with web, WhatsApp, Facebook Messenger, and API.

If you need to integrate with Facebook Messenger, Chatfuel is an affordable solution.

Be sure to choose a chatbot that will help you achieve your business goals.

7. Add Lead Flows On Your Blog

One way to improve your website’s conversion rate is to use lead flows. Lead flows are high-converting pop-ups that are designed to attract attention and offer value.

The text discusses the different types of offers that can be selected. A slide-in box, drop-down banner, or pop-up box can be selected, depending on the offer.

We tried out a slide-in box on the HubSpot Blog in 2016 and it resulted in 192% more clicks and 27% more submissions than a regular CTA at the bottom of a blog post.

8. Run Tests On Your Landing Pages

They are a page on your website that is designed to encourage a visitor to take a specific action, such as making a purchase or signing up for a newsletter. A landing page is a page on your website that is designed to encourage a visitor to take a specific action, such as making a purchase or signing up for a newsletter.

A landing page is a page where a website visitor becomes a lead or an existing lead engages more deeply with your brand.

A/B tests can help you determine what design and content features work best for your audience on a landing page.

A/B testing is a quick and easy way to test different versions of your website copy, content offers, images, form questions, and web pages. This can help you determine what your target audience and leads respond to best.

Thanks to A/B testing, China Expat Health saw a 79% increase in their lead conversion rate.

The switch to “Save Up to 32% on Your Health Insurance in China” as the headline was one of the most effective changes. This stronger value proposition was backed up by customer testimonials.

You can get started with A/B Testing your website today effectively.

9. Help Leads To Immediately Become A Marketing-Qualified Lead

Some buyers want to speak with a sales representative immediately, rather than be nurtured through the standard buyer’s journey.

There are a few things you can do to make it more likely for high-intent visitors to take action and become marketing qualified leads. This includes having well-designed web pages, clear and compelling copy, and smart call-to-actions.

For example, we found that people who sign up for product demos convert at a higher rate than those who sign up for free product trials.

We optimized our website and conversion paths so that people who want to book demos or meetings with a sales rep can do so easily.

You should look for ways to make your sales process easier so that more customers will buy your product.

10. Build Workflows To Enable Your Team

Marketing automation software can help you create automated workflows to support your team.

For example, you can use marketing automation to send automatic emails with workflows. This way, leads can book meetings with reps with just one click. In addition, reps will get notifications whenever leads take actions that show they are interested, such as viewing the pricing page on your website.

If you work in ecommerce, you can increase your sales by sending reminders to people who abandon their shopping cart. According to research from Moosend, abandoned cart emails can be very effective.

Approximately half of the people who open emails from this sender make a purchase as a result.

11. Add Messages To High-Converting Web Pages

With live chat software, you can chat with your website visitors in real-time. You can also add these messaging features to your high-performing pages, such as your pricing and product pages, to help leads get the information they need in a timely manner.

If someone has been looking at your page for more than a minute, you may want to offer help and answer any questions they have. This is easy to do with a live chat tool like HubSpot.

12. Optimize High-Performing Blog Posts

If you publish blog articles, you will have a big opportunity to convert readers into customers.

If you already have blog content on your site, you will get even more views and leads. This is because most of the views and leads on HubSpot come from posts that were published more than a month ago.

To improve your blog’s performance, start by looking at the posts that get a lot of web traffic but have low conversion rates. There might be problems with the way the post is optimized for search engines, the content offer, or the call to action.

We saw a 240% increase in conversions for a blog post about press releases when we added an inbound press release template offer.

Start by looking at your blog posts with high conversion rates. You can drive more qualified website traffic to those posts by optimizing the content for the search engine results page (SERP) or updating it as needed to ensure it’s fresh and relevant.

Conversion Rate Optimization

When you take into account that acquiring customers is more than half the battle, it makes sense to focus heavily on conversion rate optimization.

More conversions of existing website traffic could lead to a reduction in customer acquisition costs.

Making improvements to the user experience and customer journey will have the biggest impact.

You don’t have to put all these CRO strategies into practice at once. Consider which one will have the most significant impact and start with that one.