This means that, on average, your tweets will only be seen by half of your followers within three hours of you posting them. If you post something on Facebook, you will only reach 75% of your potential audience if that post is only visible for the first five hours after it is published.
There is a lot of content available that viewers may find interesting. To get your content noticed, just publishing isn’t enough. You need a smart content distribution strategy in place.
Here are top ways to power-pack your content distribution strategy to get high visibility and engagement:
1. Use Content Distribution Platforms
You spend hours promoting your content on your social media pages and newsletters, but is anyone actually seeing it? Although it is beneficial to maintain current relationships, those strategies do not particularly concentrate on redirecting “new” traffic to your website.
You need to generate traffic from other powerful sources outside of your own network.
There are a few different content distribution platforms you can use to reach external networks. Here are some good options. Outbrain is a content submission platform that allows you to have your content placed on high-quality websites like CNN.
Outbrain has a lower cost per click than most other platforms and better targeting capabilities. This site also has a high quality cut-off, which means you will be in good company in terms of the content.
have taken the world by storm Popular social media networks such as Facebook, Twitter, LinkedIn, and Instagram have become extremely popular in recent years.
Distributing content through social media can help increase the number of people who see it and who share it.
This means that social media can be used to help almost anyone achieve their goals. According to a survey conducted by Nanigans, a Facebook marketing partner, Facebook offered an average CPC of $0.64 late 2015. The survey also found that the average CTR was 0.9%.
The cost of Facebook ads may have increased due to the increased demand. The average cost per click on Instagram was $0.65, and the average click-through rate was 0.9%. HubSpot’s clients have experienced a conversion rate of 9% on LinkedIn ads, which cost significantly more at $5.74.
Think about which social media platform your target audience is most present on when considering where to promote your content. Facebook has more monthly active users than any other platform, allowing them to target ads more effectively.
If you work in B2B marketing, it may be more beneficial to advertise your content on LinkedIn instead of Facebook. LinkedIn allows you to target potential customers by their company and job title, which Facebook does not.
Twitter’s “in-feed” ad is a good option for non-intrusive social media ads as it blends in with the content around it without being too promotional.
If your content is good and you have an audience on Instagram, it’s the best option, because 65% of the most popular posts on Instagram are from brands, according to L2. Clearly, brand posts are being received well on Instagram.
make it easy for bloggers and other creators to cross-promote their work Social influencer content promotion networks help bloggers and other creators to cross-promote their work.
There are several platforms you can use to connect with influencers to help increase your number of shares. Here are three interesting ways that can help you increase content visibility.
On Klout, you can offer social media influencers free subscriptions and discounts in return for sharing your content. The influencers are categorized by their areas of influence, which makes your content more targeted and effective when distributed through them.
If you want your content to be seen by other users, you can promote it on DrumUp. Paraphrasing: DrumUp has an algorithm that scours websites and provides users with suggestions based on the keywords they input.
The posts that they sponsor are placed so that they will appear on the feeds of just the right influencers. This makes it more likely that the post will be shared.
On Viral Content Bee, you can share other users’ content in exchange for having your content amplified on this platform. In other words, you can choose which articles to share with your followers, and you will also receive suggestions for content from other users.
2. Re-Purpose Content Like Your Life Depends on it
Content creation is a time-consuming task, but it is one that is necessary. If you have already created content, you can justification additional effort by re-purposing it.
Content can be recycled in several ways. Below are six ways to effectively expand your reach.
through social media. If you want to get more eyeballs on your blog post, one way to do that is to create an infographic out of the content and share it on social media.
You can convert the most important parts of your blog post into an informative infographic using a tool like Piktochart or Visual.ly.
Upload your infographic to stock image sites like Flickr and Pexels, SlideShare and infographic directories. If you want your blog posts to be popular, try using an infographic like Adam Connell from Blogging Wizard. His infographic version of a blog post received over 2000 shares and 22,000 site visits.
into your site If you want to increase traffic to your blog, one way to do it is to convert your blog post into a SlideShare and embed it into your site. This will allow you to take advantage of the traffic that SlideShare gets, as well as giving your blog post more exposure.
You can use Google Slides to do this. The software makes it easy to add graphs to improve the quality of your content.
Including a SlideShare in your social media and blog posts can help boost your engagement and reach. If you’re looking to increase your engagement and reach, try embedding a SlideShare in your social media and blog posts.
You can turn your blog post into a podcast by recording your voice reading the post and then uploading the audio file to audio content sites.
Interviews can be recorded on Skype, and other content can be recorded using Audacity or GarageBand. After you have your podcast, you can post it to popular podcasting sites like iTunes, Stitcher, Miro, and SoundCloud to broaden your audience.
for free. You can increase leads and conversions by offering downloadable PDFs of your guides on your website for free.
Any PDF converter available online can convert your PDF to an editable Word document. In exchange for your website offering, request an email address. Use that list of emails to distribute more of your content.
to help increase your reach You can increase your social media reach by taking interesting snippets of your content and turning them into social media posts.
Your blog post may have awesome studies, graphs, or graphics. Photograph the products in a well-lit area and post the pictures on social media.
Convert your instructional content into video tutorials
Upload your video tutorials to YouTube, Vimeo, and Facebook, LinkedIn, and Twitter.
3. Push Content Through Employee Networks
Some of the reasons why employees should be a part of your content marketing plan are that they can help promote your content, they can help create new content, and they can help you measure the success of your content marketing efforts.
An employee advocacy program that is run correctly can do more than just make you more visible, it can also lead to increased engagement and conversions.
This is how you can construct an effective content dissemination strategy that incorporates your employees.
via social media. Technology can help you connect employees with your brand’s content through social media, making it easy to share.
Choose a social media platform that allows your employees to share directly, rather than having to login to their individual profiles each time. Additionally, you can install share plugins on your blog and include links in your internal newsletters and emails to make sharing with your employees easy.
Employees should be motivated to write about your brand by offering incentives and proper rewards.
Involve high-level employees in your blogging process by giving them drafts to work with. This will allow them to add their own personality to the blog post before it goes live. You can turn sharing into a monthly contest for the rest of your employees with exciting rewards.
Allow employees to suggest posts to be shared
Choose a platform on which employees can suggest posts for their colleagues to share. When employees are more enthusiastic, it results in more visibility for your brand.
4. Improve SEO
You will not be able to improve the extent to which your content is seen unless you first confirm that your content marketing strategy is good.
When you are researching what topics your audience wants to consume content on, it is important to make sure they can easily find this content when they are searching online.
When you research keywords, you gain insight into the terms that your audience types into a search engine when they are looking for information or solutions to their problems.
If you want your website to appear on the first page of relevant search results, you will need to include the right keywords in your content. This means that your content will be less visible to web users unless you specifically promote it.
There are other ways to get people to see your content, but SEO is an important way for most businesses.
If you want people to read your content, you have to make it easy for them to find it. If you only use social media and referrals to get traffic, your growth won’t be very high.
This means that for websites in any industry, at least half of their traffic will come from people using search engines to find them.
It is especially important for websites in specific niches to have good SEO. For example, most visitors to health and medical sites (87%) come from search engines.
5. Include Original Research in Your Content
Original, in-depth content is usually the most successful. How often are “state of the industry” reports shared on social media or linked to around the web?
If you want to be seen as an expert in your field, it’s important to be the go-to source for facts, statistics, and other information. Your site is more likely to be linked to from other sites and social media accounts.
Designing visuals like infographics, charts, and graphs of data is a great way to get your content shared and linked to, which will help expand your audience.
Or, if you don’t have the budget for original research, graphs, and infographics, we like to write about other people’s content such as original research (with attribution of course.) Here is one example on thought leadership research. One of our most popular blog posts is about research on how often to post.
6. Consider Paid Promotion
Paying to promote your content through digital advertising can be an effective way to reach an audience that you otherwise wouldn’t have been able to reach.
There are many ways to promote your product for money. PPC, or paid search, social media ads, influencer marketing, and paid content distribution platforms are all ways to promote your content.
When you integrate paid promotion into your content strategy, you need to keep track of your spending and how each channel is doing. This information can be used to calculate ROI and decide if individual channels are a worthwhile investment or not.
7. Implement an Employee Advocacy Program
Your corporate social media channels have a limited reach. You can extend the range of your content on social media by asking your employees to share it through their personal networks.
To have a successful employee advocacy program, you need employees who are engaged with your company and share its values. These employees should also want to see your brand succeed.
However, you can make it part of their job description. Although you cannot make your employees share your content on their personal social media channels, you can make it part of their job description. If your content is interesting or useful, you have a chance to reach more people.
8. Publish More Content
If you want to increase your reach, publish more content.
The more content that is online, the more opportunities there are to attract search engine traffic, have the content shared on social media, and be linked to from other sites.
9. Use Multiple Content Promotion Channels
Once you have published a piece of content, you can then share it on social media, or use it as part of a marketing campaign. Hopefully, the answer is not “nothing”!
There are many more ways to promote new content on social media than just linking to it after it is published.
You should consider using other social media channels such as Twitter and Instagram in addition to Facebook and LinkedIn to link to your content.
It’s more efficient to focus on a few key social media platforms, but with automation software you can post new content to multiple networks without expending more time or energy.
Email newsletters are a great way to promote your content. Useful emails can be forwarded to help expand your content reach.
Content marketing is a complex process with many facets. It is important to do research on your audience and make content that is high quality and relevant. Don’t forget about your content’s reach.
60 to 70% of content produced by B2B marketing departments sits unused.