Video content is very popular and is found in lots of different places, such as TikTok, Reels, and streaming services. This is because it is a good way to entertain and engage people. It is estimated that the average person spends 16 hours per week watching videos online. This is a large window of opportunity to capture the attention of your target audience.

And capturing that attention pays off. About four out of every five consumers say they have been persuaded to purchase a product or service after watching a brand’s video.

Additionally, many social platforms are beginning to use Stories, live streaming, and short-form video creation studios.

Before investing in expensive video content for social media, it is important to have a plan and understand how to make the most of that content. Here are nine tips to get you started:

1. Create Video Content That is Meaningful to People Who are Already Your Fans

Social media is a powerful tool for building brand awareness and attracting potential customers. Video content is particularly effective in this regard, as it can grab attention and communicate information quickly and efficiently. When you are thinking of ideas for content, think about the followers and fans you already have and what would be interesting to them.

It can be helpful to tell a story that intrigues or is meaningful to your target audience. This can help to hook them into what you are saying.

According to a study, explainer videos and how-to videos are the most popular type of marketing videos among brands and consumers. Introducing a product or service to new audiences is a great way to help existing customers troubleshoot or enhance their experience with the product.

FabFitFun, a subscription service that sends boxes of beauty, fitness, wellness and home items to its subscribers, is a great example of a company that creates videos about its products.

In their “Spoiler Alert” series, they reveal all the items available to subscribers, explain stand-out product details, and show those products in action.

While customers consider how to customize their boxes, the experience is both educational and exciting. This also provides a introduction to the FabFitFun brand and their products which are known for being high quality.

2. Use Previous Content’s Success to Inspire New Videos

If you don’t know what kind of video content your audience would like to see, look at your social media data. What kind of content performs best for your brand? By looking at your most successful content through an analytics tool like Sprout Social, you can determine what kind of content performs best for your brand.

What topics, themes, creative assets, or campaigns were most successful in terms of engagement? Sprout’s Post Performance report helps you identify top performers so you don’t have to guess.

Additionally, use Google Analytics to examine the pages and blog content on your website that receive the most traffic. The content that is most popular with audiences and drives traffic and customers to your site could inspire future video content.

3. Think About the Social Assets You’ll Want Before You Film

Before creating social media video content, think about how you will promote it. During and after launching the video, continue to think about promotion to ensure success.

Plan to capture creative assets beyond the video content while filming. Consider adding some of the following content to your creative plan:

Content that gives your audience a behind-the-scenes look at the creative process is a great way to intrigue them.

If you’re shooting a video series, consider making promo videos featuring glimpses of your destinations, subjects, and set up.

Boomerangs, animations and GIFs can express emotion with motion.

If you’re filming a guest subject or members of your team and they’re willing to get a little goofy, get them to demonstrate an array of reactions and emotions that you can later use to engage with your audience on social. This is a great way to add some personality to your brand and show that you’re not afraid to have a little fun.

Images that show lifestyle are a good way to set the scene and give people a hint of what the video will be about. Sprout’s Always On series uses images from a bird’s eye view of the desk of the person being featured to give the viewer an idea of who that person is and what they are about.

One great advantage of this type of asset is that you don’t need to be a professional videographer or photographer to make it look attractive. You can use your camera phone to take high-quality pictures while you are on the set.

In order to keep your content organized and accessible, add all of your creative assets to the Sprout Asset library after filming.

4. Goals, Goals, Goals

Your goals should be at the forefront of your mind when developing your video content. You have to understand what they want to be entertained by You can’t just want to entertain your audience, you have to understand what they want to be entertained by. It is important to set clear and achievable goals before starting a project so that you can gauge the success of your content once it is published.

When you are making your goals, you need to think about what stage of the marketing funnel your content will be used in. What do you hope to accomplish with your video?

After you have decided what your main goals are, you need to figure out which metrics will show how well you are doing and set standards for measuring performance.

Some possible KPIs for content in the awareness stage include impressions, clicks, or video views. You can increase demand by looking at comments, shares or click-through rate.

There’s no one definitive metric that can tell you whether you’re on track or not, but rather, a combination of metrics that will help you measure your success. Not sure which metrics to monitor?

5. Be Intentional With Your CTAs

Your video and social media copy should include a clear and strong call-to-action. What action do you want the viewer to take after watching your video? So, why not be explicit about that intent?

Calls-to-action that result in conversions have a tangible outcome that leads to your desired objectives. For an effective CTA, make it easy for your audience to see and understand what will happen as a result of their action.

There’s nothing wrong with having your call to action in multiple places, whether it be in your video, social media, or elsewhere.

The tone of your video should be considered when determining what call to actions to select. Is your video inspirational, serious, educational or casual? Make your CTA match that tone.

6. Shoot High-Definition Videos 

As video content becomes more popular on social media, consumers and platforms will start to expect higher quality videos. Some platforms, like Instagram, limit their users to sharing low-quality videos.

Instagram has announced that it will lower the priority of fuzzy and low-resolution videos in order to reach a wider audience.

To maintain high-quality videos, you should:

  • Use a proper lighting source such as a bright window that has lots of natural light or purchasing an inexpensive ring light for brighter, clearer images.
  • Record audio in a silent space with good acoustics. This can be accomplished by using furniture and soft objects in the area to absorb sound and eliminate echo.
  • Use a tripod, stand, or even a pile of books when shooting your social media images to ensure the stability of your camera or phone in order not to ruin your videos.
  • Clean your lens if you are shooting with your phone.
  • Edit videos on iPhone and Android if you are shooting with your phone.

7. Begin With a Powerful Hook 

If the first few seconds of your video don’t capture the viewer’s attention, they’re likely to stop watching.

An effective hook is the best way to grab viewers’ attention and keep them engaged. Using a strong opening will make your viewers more interested in the topic of your video. You could also highlight a relatable problem that your audience is facing. You could also choose to open with a story. beginning with a captivating question, a key takeaway, or a relatable problem that your audience is facing are all great ways to start your presentation.

The most important thing to remember about your video hook is to keep it short and sweet to encourage viewers to stick around.

If you want to be a successful video marketer, take a look at other successful video marketers and see what kind of hooks they use to keep their social media audience’s attention.

8. Create Structure 

The most successful social media videos have a clear and concise structure. To make your video more manageable, try breaking it into three sections. These three parts are a beginning, middle, and end.

A video with a clear beginning, middle, and end is more likely to engage viewers, who will leave comments or share the video with their followers.

9. Be Present in Your Videos 

If you appear in your own social media videos, you are more likely to get engagement. Interacting with your audience through comments, likes, and shares will help you build trust with them.

In addition, people will see you and get to know you as a human being. Users will no longer see certain advertising videos that make it seem like there is no personality behind your company.

This means that your customers are more likely to have a strong connection with your brand and remain loyal for a longer period of time.

The following Levis video provides the viewer with a behind the scenes look at the jean tailoring process. If you want to get more engagement in your videos, try providing the how-to’s of your product.

10. Add Subtitles and Textual Content 

Here are the situations when a subtitle can save your video from being disregarded:

  • When your audience is deaf or hard of hearing
  • Your audience’s mother tongue is different from yours and they have not developed the listening skill well enough yet
  • People are in a public area without headphones, headsets, and handsfree

Some social media platforms automatically create subtitles, but others, like TikTok and Instagram Reels, require you to do it manually. Both apps have text editing software that is easy to use.

Adding textual content to your videos, even if they just have music in the background, can give viewers more meaning and encourage them to keep watching.

If you want your social media posts to have a cohesive look, use the same font, colors, and style for each one.

This video is a great example of using textual overlays.

11. Make Your Video Mobile-Responsive 

This means that social media sites are designed to fit the smaller screens of mobile devices. Mobile-friendly social media sites have been designed to be responsive to mobile devices, which means that they fit the smaller screens of these devices. Having a mobile video is extremely important.

Although Instagram’s desktop version exists, it is not simple for regular users to upload content on it unless they use Instagram management services.

When creating videos, not optimizing for mobile can be a big mistake. If you post content that is only suitable for horizontal rather than square formats, your followers are less likely to watch it.

Your audience is more likely to check social media on their phones than on a desktop computer. They are less likely to post on social media using a desktop.

12. Add Some Pinches of Fun 

Many businesses neglect this advice. People want to consume content that makes them feel positive emotions like happiness, amusement, or a sense of belonging. Do not solely rely on marketing texts and advertising videos to increase your sales. Try other techniques as well.

The ability to tell stories and interact with others is essential for creating videos that resonate with viewers. This is what helps to make videos more compelling.

It is important to share video content that is not entirely about your business. It is important to put in extra effort to ensure that your audience will find your work important.

There are many ways you can create videos for your company online. You can find tips and tricks for making business videos by searching any search engine.

There are many online training courses available that can help you create videos for your company.

You shouldn’t show your audience too many product videos. Choose subjects that you are imagination to record and produce.

There are several ways to make a business video, but creating a viral video is the most popular method. This tool can be used to record videos to post on social media platforms such as YouTube and Facebook.

To share the video with their friends, people can click the share button and choose a platform to share the video on.


Video is a great format because it can be edited, shortened, and changed into something new.

If you want to get the most out of your video, you should create additional assets from it, like a graphic quote, still photos, teaser clips, or GIFs. This will make your video more valuable and last longer.

These assets can last longer than your video story and can be used in your long-term content strategy.

For example, if your original video is a customer testimonial in which the subject speaks highly of your brand and product, those quotes will be applicable for a long time. If you want your quotes to be more effective, turn them into graphics or short clips. This way, they can be repurposed in the future.

You are aware of your audience’s preferences and what they expect to gain from your brand.

There are many things you can do with videos, tools and expertise you already have, regardless of budget and size of video team. Come on, create some awesome video content and let it loose on social media!

About the Author Brian Richards

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