Social media is crucial to the success of any company’s digital marketing strategy. Many brands are not using the tool to its full potential.
A brand’s credibility is far more important than the number of “follows”, “likes” and “shares”. If you want to be successful with social media today, you need to have a good understanding of what your audience wants.
Here are 10 social media strategies you need to implement this year:
1. Start Using Chatbots
You may have already heard, but chatbots are in. Digital tools that can communicate and resolve problems for customers without the potential need for human interruption are not surprising.
Apart from the aforementioned, chatbots also interface with the social media platforms that users are most comfortable interacting with. Chattypeople is an easy way to integrate an AI-powered chatbot into your social media strategy.
These tools allow you to create a chatbot that:
- Doesn’t require any coding knowledge.
- Can answer customer questions.
- Is able to take orders directly from Facebook Messenger and comments.
- Integrates with all the major payment systems.
2. Create a Personalized Experience for Your Customers
Chatbots are beneficial in automating tasks and providing personalized customer experiences.
If you want to do this, don’t just link your ads to your landing pages. Create ads that go to a Messenger window with your chatbot. Linking ads to your chatbot will:
- Break the traditional views customers have of you only trying to sell to them.
- Make your customer’s experience more personal.
- Boost your sales.
- Create a loyal fan base.
3. Create An Efficient Content Marketing Strategy
Quality is key and content is no exception. Content marketing has been a popular marketing tactic for a long time and will continue to be so.
Many brands are not linking quality content with the right posting schedule and the correct frequency of posts. This can result in a decrease in engagement and reach. If you want to attract the right customers, you need to create high-quality SEO content and use the other methods mentioned earlier.
A content marketing strategy can be a great way to attract an organic audience, and it can be done for free. A relevant and thorough hashtag strategy is essential to your content being seen and shared.
4. Create a Community For Your Audience
While followers and other metrics are important, they are not the most important thing for social media success. You’ll need to convince your audience that you’re more than just a machine.
Try to make your posts funny and emotional so that your audience can connect with your brand. If your customers see the same posts repeatedly, they will lose interest.
Make your communications interactive by:
- Asking your audience questions.
- Gathering their opinions on certain matters.
- Sharing newsworthy information rather than just information about your products or services.
- Liking and sharing some of their posts rather than just the other way around.
- Asking them to interact directly with your posts through “likes” and “shares”.
5. Jazz Up your Profiles with a Diverse Content Strategy
People are more likely to engage with content that is visually appealing, humorous, or informative. If you want to make your content more interesting, use different types of media regularly.
If you only post text on your social media pages, they will look boring. Use other types of media to make them more interesting and to catch your audience’s attention. One way to make your brand more personable is to add a level of personality to it.
6. Use brand advocates
Your best way to promote your brand is to have people who love your brand. Why not create a strategy that keeps your current customers, instead of only focusing on finding new ones?
Not only can your current customers be used, but your own employees as well. To use your employees as brand advocates, you should:
- Create social media guidelines specific to your brand.
- Tell your advocates about social media best practices.
- Add a leader to each section of your social media advocacy plan.
- Track the correct data to pinpoint areas for improvement and those that are doing well.
7. Create Profiles on The Relevant Channels
Nowadays, people create profiles across all social media platforms in an effort to reach the broadest audience possible. You will not reach your target audience if you have that mindset.
When choosing your social media channels, it is key that you look at your buyer personas.
You don’t need a LinkedIn profile to launch a gothic clothing brand, just like you don’t need to be on Pinterest to promote your surveillance services.
8. Establish a Social Media Budget
Social media marketing is one of the most important marketing tools available. It is crucial to your success to allocate the right budget to your social media endeavors.
Not only will leveraging your budget with the right strategy be the most cost-effective way for you to reah your chosen target audience, but it will also be the most effective.
Since social media is more personal, you can connect with customers more deeply.
9. Run Cross-Channel Campaigns
To further engage your customers, run campaigns on all your social media channels that connect with each other. Most companies run marketing campaigns, so you’ll need to do something to make yours stand out from the others.
Your social media campaigns should be emotive so your audience can connect with your cause. An efficient cross-channel social media campaign will:
- Tell an engaging story.
- Link back to a specific landing page that will give your audience more information about your campaign.
- Have a unique and memorable name coupled with relevant hashtags.
10. Select Relevant and Realistic Social Media Marketing Goals
One of the most significant problems faced by many businesses engaged in social media is a lack of clear and attainable goals.
They understand that they should be present on social media platforms, but cannot comprehend why that is the case.
Your social media marketing plan must be in line with your overall business plan. It is best to have specific goals for how you want your business to improve. Your social media marketing goals should be in line with your overarching business goals.
Make Sure Your Goals Are SMART
People often set goals for their business that are not well thought out and lack meaning. It’s important to only create goals that you are passionate about and that will truly better your life. Don’t create goals for the sake of it, only create goals that you are passionate about and that will truly better your life.
The purpose of these personas is to assist you in developing the most appropriate social media strategy for your business. Therefore, you will want to ensure that your goals are SMART:
Stating your goals in specific, measurable, attainable, relevant, and time-bound terms makes it much more likely that you will actually achieve them. Furthermore, being able to track your progress provides valuable feedback to show whether you are on track to reach your goals.
It is crucial that you set achievable, realistic goals for yourself if you want to push yourself. Although it would be great to have one million Facebook followers, it is not very likely to happen within the next year for most businesses, even if they are doing really well.
It is a good idea to set some limits. Don’t attempt to succeed on every social network. You are spreading your resources too thinly because there are too many. To reach your target market, you need to be active on the same social networks they use.
Suitable Social Media Goals Your Business Could Set
Your business goals will dictate what your personal goals should be. Your personal goals should be a supplement to your business goals, not the other way around. However, typical types of social media goals you could consider (couched in a suitable SMART-style) include:
- Increasing brand awareness
- Achieving a set higher quantity of sales
- Improving your ROI
- Driving people to increase in-store sales
- Grow your fan base
11. Determine Your Most Relevant Metrics
If you’re not seeing success from your social media accounts, it might be time to reevaluate your approach.
Because social media analytics can vary greatly from one business to another, it can be difficult to know how to approach them. The social metrics that are most relevant to you are the ones that relate to the goals you have set for yourself.
The Influencer Marketing Hub has published a free e-book to help you measure the ROI of Influencer Marketing.
Don’t focus on vanity metrics that are easy to measure, such as the number of followers someone has. We have written about this before, but buying Instagram followers is a terrible idea.
If there are fake followers on a social network, that means that the number of followers isn’t a good metric.
The best way to measure your marketing goals is to look at the metrics that will tell you whether you are achieving them.
If your goal is to increase brand awareness, then Post Reach is a relevant statistic. This text explains how the spread of your content on social media can be tracked.
If you want to increase sales or get people to take a particular action, you should track the number of clicks. Looking at how many clicks each campaign gets will give you a good idea of what motivates people to buy or do what you’re asking them to.
Most people are interested in the interactions on their posts. This allows you to see how people interact with your content and whether or not they find it relatable.
12. Decide who you want as Your Social Media Audience
One of the most common mistakes made by firms on social media is thinking that all followers are good for them. Pundits often deemphasize the metric Follower Numbers because they are vanity metrics.
The purpose of having followers is so they will engage with the content you share.
The problem with buying fake followers is that it is probably the biggest problem. We previously wrote that fake followers don’t interact with your account, which is one of several reasons why you shouldn’t buy them.
Some aren’t real people at all, merely bots. They certainly won’t make future customers.
These people, whether they are real or fake accounts, will not be your target customers as they are not willing to spend money on your products. They will not refer people to you. They are of no value to you at all.
Which ones are you on track to achieve? For each goal you’re not on track to achieve, brainstorm 3 possible reasons why -You may not be on track to achieve all of the goals that you set in Step 1. -There could be a variety of reasons why you are not on track to achieve certain goals. -Some possible reasons why you may not be meeting your goals could be that you have not put enough effort into it, you are not motivated, or you do not have a clear plan.
It is not beneficial to have social media followers who cannot assist you in achieving your objectives. The ideal situation is to have your social media followers be people who are also your potential customers.
If you are trying to sell stairlifts to homeowners, it is not worth it to try and attract a young social media audience who either rents or still lives with their parents.
There is no point in targeting football players and their fans if you sell makeup and other beauty treatments.
This is especially important if you sell products to a market that is spread out geographically. If your products can’t be purchased by people in certain regions and countries, then you won’t want a lot of followers from those areas.
13. Understand Your Social Media Audience
Not all social media audiences are alike. Different types of people use social media in varying ways. If you want to meet your goals, you need to use the same social media networks as your target audience.
If you plan on doing influencer marketing, you have to make sure that the influencer’s audience is equivalent to your target demographics.
You might be a middle-aged executive who uses Facebook. Although you may not be the target market for your business, that does not mean your customers are not spending their time on Facebook.
Although Facebook has a high number of monthly active users, if you want to reach a younger demographic, it is better to target them on Snapchat or Instagram.
The most common age demographic on Facebook are people aged 25 to 34, making up 29.7% of users.
Identify what’s working and what isn’t. look at the social media marketing goals you have set in the past. find out what is working and what is not working. What social channels will help you the most to meet your goals? In order to be successful with this, you need to have a deep understanding of your customer base.
If you have ever created personas for your ideal customers, now is the time to use them. Who are your customers, and what do they do on the internet?
If you want to be successful in social media marketing, it is important to understand the demographics and psychographics of your target audience. This will help you determine which channels to use to reach them.
14. Run Cross-Channel Campaigns
Many businesses now have multiple social media accounts and connect them together with campaigns that span across all channels. You can also involve your influencers and brand advocates in these campaigns.
If you have different products that you are selling that target different groups of people, you might end up with a lot of social media accounts for your business. This means that you shouldn’t feel like you need to include every social account in every campaign.
direct your advertising campaigns at accounts that match the characteristics of your target audience
Each social network has its own quirks and way of doing things. For instance, hashtags began on Twitter. Use hashtags sparingly on Twitter- no more than one or two per tweet.
The network has a character limit of 280. Instagram allows you to use up to 30 hashtags in a post.
Although you might get away with using the same combination of hashtags in a couple of posts, it is not recommended that you use the exact same hashtags in too many posts. Some people use hashtags on Facebook, but they are not as popular on Facebook as they are on Instagram, Twitter, or TikTok.