Each year, video content becomes increasingly popular, leeching web traffic from other content types. In 2018, internet users around the world watched over half a billion hours of content on YouTube every day.
In the past 30 days, people have uploaded as much video content online as all of the major American television networks have put out in the last 3 decades combined.
What this means for content marketers is that they need to create better content. According to 64% of customers, they are more likely to make a purchase after watching branded video content. Furthermore, social media video content is 12 times more likely to be shared than image- and text-based posts combined.
Additionally, the brain processes video much faster than text, so using the right video could help you make a stronger emotional connection with potential customers.
This means that content marketers should improve their video skills and use the best tools available.
Here are some incredibly useful video tools that your team can use to generate interest, broaden your audience and create tons of new brand converts today.
Splasheo is a crowd favorite here at C&C. This tool allows content marketers to make their videos more visually appealing by “framing” them.
Why is this important? The average person’s attention span is shorter than two minutes, so most videos that are uploaded are shorter than that. Videos that are longer than a certain amount of time, or even some that are shorter, can benefit from having assistance in terms of retaining your audience’s attention.
Splasheo helps you make your videos more interesting by adding professional looking captions. This will keep your audience more engaged, whether it is a short or long video.
Wistia is a channel customization tool that does more than just customize videos. Native video is a great asset for any brand that has a variety of video content on their website.
If you’re looking for a way to make your embedded video player stand out, Wistia is a great option. By branding the player, you can create a unique viewing experience for your viewers.
The user can select a custom thumbnail and colors for their video, as well as add a logo for branding. They can also strategically place calls to action on their video content stream, which will be free of competitor videos and YouTube clutter.
It is easy to integrate with marketing and analytics platforms, which saves you time. If you see a video on the C&C blog that is not hosted by YouTube, it is most likely hosted by Wistia.
3. Camtasia & SnagIt From TechSmith
There are many reasons why brand ambassadors and content marketers might want to record their screen and then share it with the world. Screen recording can be a useful way to show how to use a product, demonstrate a process, or simply share a presentation with a larger audience.
If you want to show a demo of a piece of software, create a video tutorial, or put on a webinar or training video, you will need to prepare. Camtasia is an app that is user-friendly for Windows and macOS. It is easy to capture and polish your screen capture for a wide audience.
Camtasia provides users with tools to edit screen footage, webcam footage or both. These tools include effects, transitions, music, title cards, animations, captions and more.
You can add interactivity to your videos by incorporating quizzes and other forms of audience participation. This is an effective way to keep your viewers engaged.
SnagIt is a tool from TechSmith that captures and edits footage from your screen. If you are planning on exporting your video to presentations or documents, SnagIt can easily integrate with services from Google and Microsoft to save you time.
C&C team members are big fans of TechSmith products. Camtasia or SnagIt is likely to have been used to edit any videos you see on the C&C website.
Vidyard is a video hosting, screen recording, and sharing platform that also offers video personalization options. The hosting feature provides the ability to customize your player plus deep analytics tools so you can better understand your audience.
Content marketers are most excited about the video personalization feature. The key to closing a sale is to create an emotional connection with your audience. One of the best ways to do this is by incorporating their name, the name of their company, or other personal details into your presentation.
Vidyard allows you to create personalized offers for multiple prospects at the same time. Making these changes could improve your conversions and customer retention rates, as well as create a more passionate customer base. Additionally, it could improve the quality of your sales calls.
It may not be financially or logically sensible to start your content marketing campaign from the beginning. That’s where PlaceIt comes in.
The platform provides a large selection of visual templates for designing t-shirts, banners, book covers, and videos.
PlaceIt offers several hundred templates for video that can help with storyboarding or making professional-looking footage.
More and more brands are finding success with live video. Examples include Experian, Nissan, and Nestle. In 2016, the live streaming industry was worth $30 billion. It is predicted to grow, so now is a good time to get involved in it.
Wirecast allows you to use your computer as a television station. If you want to display your company in a positive light to potential customers, you may want to consider having brand representatives at panel discussions or lectures. This will allow viewers to see the inner workings of your company and how it functions.
Wirecast is great for recording live events, adding transitions and effects on the fly, and streaming them directly to Facebook, Twitter and other platforms.
Animoto makes it easy to create engaging video marketing content, whether you’re looking for short clips or longer videos.
You can create professional quality videos with Animoto using their images, clips, music choices, fonts and more. This will cost you a fraction of what it would normally cost.
Although you can use an online video editor for free with Animoto, you will have access to more features if you pay for one of the tiers.
Free videos from Animoto include a watermark from the company, while paid tiers allow for the creation of professional videos without Animoto branding.
Biteable is a great way to send out messages to customers or employees. This video marketing platform has a unique approach that makes it quick and easy to create any type of video.
According to the company, you can make a cool video in your lunch hour, and they claim their video maker is the simplest in the world. There are many video templates you can choose from to add the text and sound you want.
There is an easy way to showcase your talent in video form using Magisto. Some of the best video marketing tools allow you to use footage from your own cameras.
What sets Magisto apart is its AI-based editing assistant, which can help you with everything from uploading footage to editing it to distribution.
The AI assistant can detect your emotion and suggest a playlist for you depending on your mood. Your video contains everything you need to project your message across your social media platforms.
Don’t have music? No worrie! Magisto software has music available to pro and business customers that is licensed. Getty Images offers stock photos to business customers as well.
Magisto also has video analytics to help you see what is successful and where you can improve. You can access the software through an iPhone or Android app, or through the web-based application.
If you are looking for an easy way to produce high-quality video content, PlayPlay is the perfect solution. With its premium video features and user-friendly interface, you can quickly and easily create a large volume of great video content.
PlayPlay can create a variety of videos for different teams and social media platforms, ranging from employee and customer interviews to podcast teasers and corporate news videos to “Buzzfeed-style” videos.
This web-based video maker can be a time and resource-saving solution for your company whether you need to create content for internal and corporate communication, marketing, or employer branding.
What sets PlayPlay apart from this list is its value-added enterprise features, such as advanced motion-graphics, access to a premium Getty Images Stock Media Library, and the ability to fully integrate branding elements.
Not only do their paid plans come with free and reliable support from a dedicated team of video experts, but _____.
Powtoon creates videos for social media channels by combining animation and video clips. Powtoon has a lot of major clients in the Fortune 500, which is pretty impressive.
According to Powtoon, its video service eliminates potential communication problems that could arise when marketing video content. Additionally, the company provides users with access to professional-grade templates, making it easy for anyone to create high quality and engaging video content.
Powtoon offers an online editing service that can be used for promotional videos, announcements, and other company initiatives.
A promo video is a video that helps brands create marketing videos. The company is a marketing partner for Facebook, Instagram, and YouTube. This online video editor can help you create professional looking videos with standard editing techniques.
The website allows you to add licensed clip art, photos, and music to your website. The video can be cropped to fit into any social network. An additional advantage is that features like “swipe up to shop” and embedded links can be included in a snap.
Not every video maker allows you to do this because of the design.
com! Promo.com can be used to make all sorts of videos, not just marketing videos. Showcase your talent or create cool engagement videos. On the fence? Check out their free collage tool.
The Videoshop app allows users to create and share content across social media platforms. The app is easy to use and provides users with everything they need to create high-quality videos.
Although Videoshop is not as robust as some other video messaging apps, it can still be used to create a strong video marketing strategy.
Videoshop is perfect for anyone just starting out or looking to create quick videos. Videoshop is a basic video editor that is easier to use and has more features.
Free videos come with a watermark from Videoshop to show viewers where the video was made. A paid subscription removes these watermarks.
14. Wave Video
We appreciate Wave Video for its variety of templates and the option to start from a blank slate. This software is also useful for creating different versions of the same video clip.
For example, you could create a video for YouTube, and then reuse it as a Facebook banner video or something that would work well on Instagram. Better yet, you don’t have to start over.
The developers emphasize that Wave Video is designed to manage large quantities of video content production, which is not a common characteristic of its competitors.
The platform makes it easy for you to upload things like logos that can be used in future videos. Wave also integrates with YouTube, Google Drive, Hubspot, Facebook, Twitter, Drop Box, Twitter, and more.
There are many ways to use Wave Video to make powerful videos that can be used by marketing teams. The best part about Wave is that it includes features like video hosting, a content calendar, video button, and landing pages.
A lot of work goes into creating videos. Although creating your video might take a lot of dedication, promoting it and getting it in front of people who will actually watch it might take just as much dedication. If you’re looking for a way to reduce the amount of effort you put into promoting your videos, Promolta may be a good option for you.
Promolta is a self-service advertising tool that allows users to create and manage their own ads on YouTube.
Promolta provides a simple process to increase traction for your YouTube videos. You provide a link to the video you want to promote, and Promolta shares the video with a network of over 10,000 websites, blogs, apps, and social channels.
Bill Gottfried, a Canadian musician, is one of the many success stories of Promolta. His video for “Psychopathic Traffic” went from a couple hundred views to close to 90,000 views after getting help from Promolta.
You are probably eager to create your own videos to improve your marketing skills. There’s no need to be a tech expert to use any of the tools we mentioned. They’re all easy to use and can help you reach a global audience. So what are you waiting for?