Ecommerce SEO strategies cannot be effective without including keyword research.
This text provides guidance on what to prioritize for optimization and gives key insights on how to expand your online business.
This tool can also help you understand the internet landscape and the search terms customers use to find your website. This information can then be used to find new opportunities.
Google ranks keywords in order to determine the placement of ads and websites in its search engine results pages. By understanding which keywords Google ranks highest for, you can optimize your website to appear higher in the search results, leading to increased visibility, traffic, and conversions.
This guide will explain how to find the right keywords for your ecommerce website.
Keyword Research For Ecommerce 101
There are several factors to consider when choosing the best keywords for your ecommerce business.
Here are a few important considerations:
The average monthly searches refers to the total number of searches each month for a particular keyword search phrase. Keywords with high monthly search volume are good targets because that means a lot of users are searching for that term.
While a high search volume is a good sign, it might also mean that there is a lot of competition to rank for that keyword. You can target bigger terms if your content is of significant quality and you attract backlinks. But it may take longer and be more difficult.
There is no one specific search volume that you should be aiming for as it will vary depending on your website. A good rule of thumb for choosing keywords is to consider any term that has over 20 monthly searches, as long as the term indicates a qualified lead.
The search volume for keywords can be determined by using free keyword research tools, though the author suggests using the paid tool, Ahrefs.
How difficult it is to rank for a certain keyword on Google, which is known as keyword difficulty or SEO difficulty, is measured on a scale of 0 to 100.
A higher keyword difficulty score means that it will be difficult to rank above existing search results. At the end of the day, it all comes back to the quality of your website and how reputable it is, as well as the content you produce for each target keyword.
The Ahrefs tool is helpful for understanding your Domain Rating, which is based on the authority signals of your existing backlinks.
You’ll have the most success on a new website if you target keywords that are not too difficult to rank for. It becomes increasingly difficult to find the relevant search terms as their difficulty approaches 100, similar to the now-defunct Klout score.
The relevance of a search measures how closely the search results match the search query.
You can find a keyword with lots of searches. If the results of your SEO efforts don’t accurately describe what you have on your page or what you’re selling, you probably won’t reach your goals or get many conversions.
Ten prospects from an organic search who stay on your page are worth more than 1,000 visitors who immediately leave because they cannot find what they are looking for.
How To Do Keyword Research For Ecommerce
1. Determine Where You Rank In Relevant Search
You can’t make informed decisions about your keyword strategy without first establishing some benchmarks. Make sure you are aware of the difference between creating new content and updating old content. This will help you determine how to focus your efforts.
If you’re already trying to optimize your ecommerce website with SEO keywords, make sure you’re also using some kind of keyword ranking tracker to check your progress in relevant searches.
Ahrefs can help you track your ranking progress and see how your ranking changes over time, as well as other functions.
Although you can pay for data, you can also get it for free by connecting your website to Google Search Console.
Suggested Tool: Google Search Console
-Google Search Console is a platform that helps you monitor your website’s health and performance in relation to Google Search.
The tool allows you to see which keywords your website is already ranking for, so you can determine where you stand and which keywords are worth optimizing or targeting. Use the information to improve content.
2. Consider Search Intent
Search intent is the key to attracting target customers to your website.
Google’s former algorithm gave priority to where keywords were placed and how many backlinks there were to your website. Most advice regarding keyword research suggests utilizing long-tail keywords.
Google’s algorithm used to prioritize keywords, but it has changed to now prioritize semantics, intent, and relevance. This has also caused a change in keyword research strategies.
Although expert SEOs each have their own ways of categorizing intent, according to Think With Google, there are four types of search intent:
You can identify keyword intent when doing ecommerce keyword research by looking for clues like identifier words or specific ecommerce pages.
identify keyword intent by looking at the cost-per-click (CPC) metric on your chosen keyword research tool.
Users looking for answers conduct informational searches. Individuals who conduct searches that do not result in an immediate purchase represent potential customers who are in the early stages of the buying process, or at the top of the sales funnel. You can often find these keywords on:
- The homepage.
- FAQ pages.
- Blog pages.
Google’s Search Quality Rater guidelines state that informational intent keywords fall under the category of “I want to know” search intent. They usually answer the questions:
- How to.
- What to.
- Where to.
Creating content that is optimized for informational intent can help your content be featured in the snippet (position zero) for your target keywords.
Featured snippets are blocks of text that appear at the top of a search engine results page (SERP), ahead of other content that is currently ranking in the top ten. Even if you are not as good as the other domains that are currently ranking, you can still compete by sharing this type of content.
Users who perform navigational searches are looking for a specific brand, website, company, or geographical location. Navigational intent keywords are rarely used in ecommerce.
Well, ranking in the SERP’s could be beneficial from a marketing standpoint. Make sure you are aware of any search trends that could create a negative experience for users.
Commercial searches fall between informational and transactional searches. searchers often use them when they are in the middle of the sales funnel. They are aware of your product, but they have not yet decided if they want to buy it.
They carry out more research by finding out about different features of products and their prices and also look for any offers which include discounts or free items. Some keyword signals for this type of intent include:
- For men.
- For women.
If you want to optimize your website for these keywords, you need to create content that will convince potential customers that you are better than your competition. These keywords can be added to listicles, comparison articles, and product reviews.
The searcher is looking for something to buy, and they’re going to buy it soon. Transactional searches are searches for something to buy, and they are likely to buy it soon. Someone may come to your website for various reasons. They could be looking to ask questions, buy something, or just collect information that could lead to a sale in the future.
Examples of transactional intent keywords include:
- For sale.
- Where to buy.
The presence of product keywords, branded keywords, and specific products in a search query indicates that the person conducting the search is looking to make a purchase.
Use these keywords on product pages or pages where users can take immediate action. Keyword opportunities can be found by analyzing your competitor’s websites.
When creating content for your website, be sure to include semantic or relevant keywords which will help search engines understand the context of your page. This will help your website appear higher in search engine results. You can use these keywords in product descriptions.
An editorial calendar is a strategy tool that helps you plan and organize your content in a way that is optimized for each type of audience you want to reach.
3. Use Google Search
Now that you have a better understanding of what people are searching for on Amazon, you can begin your keyword research by visiting Google.com.
When you start to type in the Google search bar, it will give you suggestions on how to finish your query. At this stage, try to keep your search limited to 2-3 keywords, for example: “women’s handbags work.”
At the bottom of the page, look at the related searches section. What do you notice in the above screenshot?
A tote bag is a bag that is typically carried by women and is used for work-related purposes. We will analyze this new keyword using our keyword tools to find out more details.
You can keep finding related keywords by searching Google and looking at the “Related Searches” section.
4. Use your Favorite Keyword Tool
We have gathered enough keywords from Amazon and Google. Now it is time to use a keyword tool. A good keyword tool can help us understand how many searches are being done for a particular keyword and how to optimize our product pages to rank higher for that keyword.
I tend to use SEMRush when I am conducting keyword research. You can get similar results as semrush by following the steps below, even if you don’t have a subscription.
Log in to SEMRUSH and go to the Keyword Analytics section. From there, select SEO Keyword Magic.
You can now search for the keywords we found from Amazon and Google. Our goal at this point is to determine the search volume for each keyword and related keywords.
This will help you to come up with new keyword ideas Once you add a keyword to semrush, it will group relevant keywords together in the left part of the screen. This will help you come up with new keyword ideas. The filters in the top bar can be used to narrow your search.
You can use this tactic to find long-tail keywords that have a certain search volume. When you search your main keyword and filter by “Work,” you can see the associated long-tail keywords.
You will find that ‘womens tote bags for work’ is a more interesting term than ‘work handbags for women’, as it has more search volume and consists of more keywords.
It’s generally easier to target longer long-tail keywords that are 4-5 words long than shorter ones. The list below provides more keywords that can be used for product pages.
If you use the keywords along with the brand name and model number (for example, Amazon titles), you will have perfectly optimized titles for your product pages.
5. Use the Google Keyword Tool
You will need a strong ecommerce platform if you want to be successful in online sales. Apart from keyword research, you can use it to spy on your competitors and improve your SEO and content.
There is a free option to use the Google Keyword Tool.
6. Steal Your Competitor’s Keywords
One way to determine which keywords are effective for your niche is to look at your competitor’s keywords. With the right tools, this is a straightforward process:
Then click on the ‘Shopping’ tab Google for your target keywords in the ‘Shopping’ tab on Google.
Look for websites that are selling the same products as yours. It is advisable to focus on smaller websites that are similar to your ecommerce store in terms of size and products, rather than large websites such as Amazon.
Either take the domain or the specific product page and go to semrush.com. Under Domain Analytics, select “URL.”
This can be helpful in your process because it allows you to see which keywords a competitor’s page is ranking for.
If you’re looking to up your chances of ranking for specific keywords, make sure to work them into the body of your page naturally.
7. Take a Look at Wikipedia
When you enter a keyword into the search bar on Wikipedia, related articles will appear in the search results. Searching for a keyword on Wikipedia can uncover related articles.
Wikipedia is a great resource for detailed information on almost any topic you can think of. One of the great things about Wikipedia articles is that they are organized in a clear, logical way.
Articles on Wikipedia can help you find related keywords for your subject, which can be very useful when you write titles for your homepage, product categories, and product pages. You can also use Wikipedia to get ideas on how to organize the structure of your shop.
As demonstrated in the screenshot, the categories Wikipedia suggests for handbags are comparable to those available on Google, Amazon, and the Google keyword Tool.
Keyword Research for your ecommerce Blog
In addition to conducting keyword research for your online store, you also need to conduct research for your ecommerce blog. Every online business needs a blog; in the case of an ecommerce shop, your blog will help you to:
- Build internal links to your product pages
- Have good content to use in your social media campaigns
- Attract links from other websites and improve your domain’s authority
- It’s a great way to update your website with fresh content
- It’s a very effective way to communicate with your customers
If you don’t have a blog for your ecommerce business yet, our Beginner’s Guide to WordPress Blogging has all the information you need to get one started.
When doing ecommerce keyword research, your main goal is:
- To find out the actual keywords that customers are using to search for specific products.
- To differentiate between head keywords, long tail keywords and keywords with a commercial intent.
- To find out the search volume of those keywords.
- To find related keywords and terms you can use for your ecommerce blog.
- To find out as much as you can about your niche. Since during the process you will visit your competitor’s websites, make sure that you don’t just look at the keywords, but take note of other things like number of overall products, website features, marketing techniques they use etc.
When you have chosen the keywords you want to target, you can move on to the next steps.
There are three main areas you can focus on to improve your ecommerce shop: your shop’s structure, your product titles and category pages, and conversion optimization.