Link Building is still at the core of SEO. The amount of backlinks a website has is directly proportional to its authority and rankings on SERPs. It has been proven time and time again.
Many SEO professionals are aware that link building should be done in a natural way, but few are concerned with ensuring that the links are high quality. This post will teach you how to build a backlink profile for your company that Google will love!
We are a link building company and we care about the quality of the link building services we provide to all of our clients. We use the best link building techniques to ensure that our clients are satisfied. We’ve been keeping these secrets to ourselves for a while, but now it’s time to let you in on some of them too.
There are many ways to build backlinks to your business website. Link building can be done through social media, forums, blogs, and other websites.
You could approach other websites and industry influencers to ask them to feature your content on their website for a backlink, or you could create content that is so good that people and publishers will want to link to it without you having to ask.
No matter what, there are some errors that most SEOs make which are more harmful to their backlink profile and SEO in general than beneficial. Let’s have a look at some of them –
1. Getting most of their backlinks from irrelevant websites
SEOs tend to focus on getting as many backlinks as possible to their website, regardless of the source of the backlink.
If a high quality but irrelevant website links to yours, it’s the same as a low quality website linking to yours. For example, a backlink from a publisher in the IT industry would be of no use to you if you sell premium hair care products.
If you get a backlink from an authoritative blogger who has a decently sized reader base and regularly writes about the best hair care services and products available, it could be extremely beneficial for the authority of your website.
If you want to improve your ranking on Google, it’s a good idea to get backlinks from other websites that are in your industry niche.
2. Going for automatic link building schemes
Any type of automatic link building is harmful to your website. Despite the fact that many SEOs use “automatic natural link building” tools available on the web, many SEOs still do it every year.
If you use tools that help increase your website ranking by publishing your link on link farms and low authority websites, Google will eventually catch on and penalize your website.
The key to successful link building is creating content that is relevant to websites in your industry, rather than using automatic submission, which means you never know where your links are being published.
When it comes to natural link building, a big no-no is creating links yourself.
3. Building backlinks for just the homepage
Think about it for a minute. No publisher wants to link to a services page unless it’s a paid promotion.
If you only include links to your website’s homepage in your guest posts without any accompanying helpful information from your blog, readers will be turned off, and eventually even Google will notice.
When it comes to guest posting, use internal linking only for your blogs that are relevant to the topic.
4. Imitating competitor’s link profiles
SEOs in the fast-paced world typically spy on the backlink profiles of their competitors and completely copy them to their last link.
While this is a great SEO strategy to get ahead of them in SERPs, if you do it without your personal touch, you’ll never be able to beat them.
research your competitor’s backlink profiles for opportunities your competitors are unaware of. You will have to put in more work than your competition to get ahead in website rankings.
5. No personal touch in outreach
although optimizing your content for outreach to authoritative publishers may not be emphasized by many SEOs, it can be a deciding factor
If you use the same email template for each and every outreach request, your content is likely to be rejected without anyone even looking at it. Authority publishers can usually tell if an email is using a template from a mile away.
You will create a better connection with potential customers if you put a personal touch on all your outreach requests. Your article can help my readership by providing clear, helpful information on the topic. I’m approaching you because I think you’re one of the best experts on the subject.
When you make your mail interesting, people are more likely to read it, which increases your chances of being published.
If you want to make a lasting impression, either try to establish a personal connection or make your outreach template personalized to the individual. Get to know your typical outreach persona like you would if they were your customer.
- What are their likes and dislikes?
- What are they stressed about?
- What do they find funny or annoying?
Weave that into your template. If you target a specific nerve, you are more likely to get a response.
6. Building links too fast
Google monitors how many backlinks a website gets over time. If you do it too fast, you might get penalized.
If a website has too many links in a short period of time, this is usually because the webmasters are using an automated tool or they are posting their links on link-farms. This is a red flag for Google.
If you want to gain backlinks for your website naturally, you can comment on various blogs in your niche, post on social media, post on social bookmarking websites, and syndicate your blog to a high-authority publisher.
See it from the eyes of Google. If a website is getting a lot of backlinks in a short amount of time, it might be using unethical methods to get them. This text is saying that even though it may sound like spam, it’s still possible to get away from Google’s control.
7. Thinking that more is always better
If you want to be successful at link building, you need to write high-quality content. But you should always consider that quality matters. The focus of long-form content should be on quality instead of quantity. You need to be authoritative but useful. Don’t just add info to add length.
It is important to select the most significant data when constructing a study or analyzing information. You should only show the reporters the information that is relevant to them, or they may not understand the importance of what you are trying to say.
Review the content you have for your campaign and remove anything that is not relevant, useful, or interesting. and “Is there a way to reduce the impact of this loss?” When you’re considering what to cut from your life, it’s helpful to go through each section or item and ask yourself: “What are we losing by removing this?” and “Is there a way to reduce the impact of this loss?” This will help you make more informed decisions about what you can live without.
If removing certain content would make the site lose its relevance or usefulness, then it should be kept. If you’re not losing much, then the thing you’re looking at is just a filler, so go ahead and remove it.
8. Forgetting to break things up
Large blocks of content can easily overwhelm readers. People might leave your site if they get lost or bored. A long and dense block of text is not likely to persuade anyone to include a link to it. An endlessly long infographic will quickly lose the reader’s attention.
Your goal should be to make your text-based, long-form content easy to understand. Consider:
- Investing in some design elements to the page.
- Building in some custom navigation.
- Adding a video or and a few short graphics.
For infographics, try:
- Breaking it up into a few smaller designed assets and weaving the graphics into a story. Not only is this easier on the eyes, but it’s also potentially an outreach strategy.
- Creating a section for a slightly different niche audience.
9. Obsessing over domain authority or any other third-party metric
You should be careful when you rely on third-party link metrics because they might not be accurate. Obsessing over them when doing a link building campaign may lead to:
- Constrained opportunities.
- Lack of subjective evaluation.
- Failure to plant seeds for the future.
- Creation of a lopsided link profile.
You should never miss a chance to improve your website’s link popularity.
Many SEO practitioners have detailed matrices that they use to evaluate potential links. When they finish evaluating links, they will only have a few prospects to contact.
You won’t convince all of your prospects.
There is a lot of pressure on agencies to only build links with high DA. This makes sense because clients are paying for a service. Measuring link quality in this way is cheap and easy. All of us are aware that it is necessary to construct links of high quality.
However, remember that these figures are subject to change over time. A higher DA today can go down tomorrow. DA can be gamed. A good link is still a good link. We all know it when we see it. Don’t ignore it.
Your link profile is organic. Plant lots of seeds.
It is important to think of all the links you build as having a life. Some links will last a long time. Other links will last only a short time. Some links will gain authority while others will lose it.
The low-quality links you create today will act as link bait in the future. It is more difficult to acquire links from large sites that have grown over time and have four levels of management.
If you only build links with high DA, it will look unnatural and suspicious.
10. Failing to create content that’s on trend or surprising
There’s a lot of content that’s both cool and interesting but doesn’t earn any links. To make your content stand out, you need to add something unique and unexpected.
Even if you are creating a long-form, how-to guide, try to find areas that are important but have not been covered.
If you are creating visual content, the element of surprise is key. Neat infographics that were popular a few years ago are now outdated. New and surprising things cut through more than other things.
11. Ignoring seasonality or timing
If you don’t listen to your gut on seasonality, you’re making a mistake. You only have one chance to get promoted, so don’t waste it.
If you have a great idea for content, but you think it would be more successful if you published it in the fall, you should save it. Both website owners and reporters are thinking the same thing; they won’t cover or link to your content until it is perfected.
You’ll never know how successful your project could have been if you promote it for a brief time and then move on to another project. Take advantage of seasonal changes as much as you can.
- Sports seasons.
- Weather seasons.
- Holiday seasons.
- Election seasons.
- Industry-specific seasons.
A seasonal angle can turn a so-so piece of content into a success, and a successful piece of content into a runaway hit.
12. Not segmenting your outreach list
If you don’t segment your audience, you won’t be able to use persona-based personalization. If you don’t divide your market into segments, you are less likely to think about all the different types of prospects you could reach out to.
Segment your lists as much as possible by:
- Interests.
- Industry.
- Geography.
- Etc.
13. Not having an elevator pitch for your content
If you don’t have an elevator pitch as part of your outreach, it will likely be ignored because it will just be seen as a generic template.
An elevator pitch is the best way to explain why your content is worth reading in the shortest and simplest way possible. A good elevator pitch is important in order to be successful in your outreach.
An elevator pitch usually has the top three selling point of your content: How does your piece help the people you are reaching out to or their audience?
Some questions you might try to answer in your pitch:
- If you are selling informational content think about what problem does your piece solve, and for whom. How is it different from other pieces out there?
- If you are selling data insights or visual content what are the top insights, who’s lives are implicated, and how. How are these insights different from others?
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