Event marketing ideas are essential for successfully promoting and marketing a live event. This includes promoting the event before, during, and after it occurs.
Event marketing that is effective could help your event to stand out from the rest, reach a larger audience, and get more people to attend.
1. Brand Your Event
To brand your event, all aspects–from the name to the voice and visuals–must reflect your company’s values and style.
This will help ensure that attendees have a consistent experience. If a brand is consistently presented, it can increase revenue by up to 33%.
2. Define Your Event’s Positioning and Value Proposition
What’s the angle of your event? The unique selling point of your event should be communicated in a positioning statement. The only place where you can learn about a person’s true character is from that person’s friends. The only place you can learn about a person’s true character is from that person’s friends.
Your value proposition can be conveyed through a catchy tagline. The event that will help you succeed in your business is by helping you network and stay up to date with the latest trends.
This will help people understand the event and all it has to offer. Have a hard time nailing the right message? You should review your brand’s positioning strategy to ensure that it is aligned with your other brand initiatives.
The tagline for MOZ is “There’s a smarter way to do SEO.” Their event is positioned in a way that is similar to their tagline.
3. Consider Increasing Prices As Your Event Nears (FOMO)
The fear of missing out on something is a powerful motivator. You can take advantage of the situation by raising prices as the event date gets closer. Making people feel like they need to buy tickets soon will make them more likely to buy tickets sooner.
AdWeek is spotlighting both the full price and when the rate expires.
4. Publish A Microsite For Your Event
An microsite is a website that is only for your event. Itavales you more area to include all the information about your event as well as somewhere to store registrations and monitor attendance.
A microsite is a great way to increase traffic to your main website by providing supplemental content.
5. Publish A Creative Signup Landing Page
Your signup landing page is the first thing people see when they click on your event registration link. Make sure it’s catchy and accurately reflects what your event is about! It’s important that your landing page makes a good first impression, is easy to navigate, and is ready to convert visitors into leads or customers.
To persuade people to sign up, get creative by using interesting visuals, video, or catchy copy. Talk about creativity! On the Creative Cruise event page, you can change the landscape by spinning it.
6. Offer Early Bird Event Registration
Many people are motivated by the prospect of getting a good deal. You can use this to your advantage by offering early bird registration, which will encourage people to sign up sooner. If you register early, you can get a discount, which is a great way to generate excitement and more leads.
Most marketers set the deadline for early-bird registration to be 4-10 weeks before the event.
7. Write Blog Posts About The Event
People appreciate knowing that a lot of work went into an event because it likely means the event will be enjoyable and worth the price. Interesting blog content is one way to show that. The better your event is planned, the more successful it will be.
If you’re attending Blogworld this year, be sure to check out some of the amazing speakers that will be there. You can learn about the topics they’ll be discussing, find out the benefits of attending, and get to know them a little better. This will excite potential attendees and also help improve your event’s search engine optimization.
8. Create An Infographic To Illustrate Why Your Event Topic Is Important
Infographics can help to make complex information more digestible. The following text explains why it is important to create an infographic about your event topic and why people should attend the event. By illustrating the importance of your event topic, you can attract more attendees and interest in your event.
Careful though – avoid being too self-promotional. Your infographic should be informative first and foremost.
9. Launch Retargeting Ads On Social Media To Those Who Visited Your Microsite Or Landing Page
This means that you should try to get as much marketing potential as possible from people who are already interested in your event. If you want people to convert, you need to give them at least 7 opportunities to do so, according to Dr. Jeffrey Lant’s concept called the ‘Rule of Seven’.
Enter retargeting. You can use retargeting to show ads to people who have visited your microsite or landing page.
10. Email event Details To Your List
You may already have a goldmine on your hands. Sending emails is an effective way to reach potential attendees. People who are already on your list are probably interested in your event.
Send an email announcing the event with all the details. Then, send regular updates leading up to the event. Finally, after it’s all over, send a recap email. (More on that in a bit!)
11. Include The Event In Your Company Newsletter
Don’t forget that in addition to one-off emails, your company newsletter is also a great tool. It’s another opportunity to promote your event.
Give people a brief overview of what they can expect at the event. This can include information about the speakers, topics that will be covered, or other aspects of the event.
12. Post Physical Signs At Your Business
If you have a business that is based in a physical location, you can post signs around your business to advertise your event. This is an old-school marketing tactic that still works!
If you have an online business as well as an office, put up some signage for your business at your office, too. This way, even if customers don’t come to your office, they’ll still be able to see your business name and logo, and know that you’re a professional operation. This will serve as a reminder for employees to mention the event to their customers, clients, or industry partners.
13. Offer Event Flyers At Your Business
Flyers are physical items that people can hold onto and take with them. Make sure you put flyers in strategic places near your business so people can easily grab one.
14. Post Pre-Event Behind The Scenes Content On Social Media
Everyone loves behind-the-scenes teasers! People will feel like they are a part of the event before it starts.
You can share photos and videos of your preparations for the event on social media platforms like Instagram, Twitter, TikTok, or Snapchat. Got someone famous attending? Show them getting ready, too.
If you want to make your event more successful, you can try to get footage from famous people or from your CEO. This promo video is a great example of how you can make even a difficult topic like steel construction interesting with a little creativity.
15. Create A Facebook Event
You never know where you’ll catch people’s attention. With 2.89 billion active monthly users, Facebook provides a much larger audience than most platforms, increasing the likelihood that your target market will find you.
Make sure to include all the important details about the event, such as date, time, location, and a registration link. When creating an event page, be sure to give it the same branding as your other event pages. This includes using the same colors, font, and logo.
16. Post On Event Discovery Websites
Websites like Eventbrite and Yelp exist to help people find and attend events. To get the most people to see your event and to improve your event’s ranking on search engines, post it on these websites.
Some of the most popular websites for finding events are Eventbrite, Thrillist, and Meetup.
17. Share A Press Release
Press releases are not only for big companies. You can use it to communicate your upcoming event. You can issue multiple press releases if you have additional announcements to make, such as a new speaker or special feature.
18. Seek Out Event Sponsors
Sponsors come in all shapes and sizes. If money is a problem, try contacting businesses close by or ones that are in the same line of work as you. Your event website can also include a request for sponsorships as a way to attract potential customers who are not actively seeking out your product or service.
19. Gear Your Content Marketing Efforts Toward Leadership
When creating content for your website, blog, or social media, it can be tempting to optimize it for search engines. Including a lot of keywords in your text is not going to help you in the long term, for SEO or for getting people to attend.
It is better to create content that makes your event brand look like an expert in the field, and somewhere that people can go to for useful information. The more people trust your brand, the more likely they are to share your content and buy your products.
20. Launch a YouTube channel
YouTube’s large audience and widespread availability make it an ideal place to promote your online presence. You can use YouTube Live to stream video in real-time to your audience.
But what to film? Some creative ideas for event marketing videos include sneak peeks, introductions to speakers and sponsors, and insight into what participants will gain. Practical tips for making the most of the event can also be included.
21. Explore Podcasting
Make podcasting part of your event marketing plan. You can reach a wide audience for your podcasts by just using a good quality microphone and some recording equipment, without spending a lot of money.
You can launch your own podcast that is relevant to your event’s theme. Instead of putting in a lot of work to start a podcast from scratch, you could become a sponsor or guest speaker for a podcast that already has a similar target audience.
22. Empower Speakers and Partners For Your Promotions
Your event brand has the potential to reach a much wider audience through your speakers, sponsors, and partners. Make sure you give them blurbs to share on social media and imagery they can use to promote your event to their followers.
You can expect a few new registrants. Give your new guests a tracked registration link so you can tell where they came from.
23. Step Up Your Email Game
If you’re only sending announcements about events or bookings to your entire mailing list, you might not be reaching the people who are most interested.
Rather than have one general email list, separate it into smaller groups based on criteria such as whether they have bought tickets before or what demographic they fit into.
After segmenting your email list, create targeted campaigns with specific messages for each group. Email marketing platforms like MailChimp and Emma make it easy to target your audience with email marketing.
24. Get a Boost
The best way to promote your events is by advertising with Eventbrite Boost. Eventbrite Boost is a marketing platform designed for event creators. It provides everything you need to get your event noticed and bring in more attendees.
Whether you’re connecting people in-person or virtually, for poetry readings or mariachi lessons, cook-along or concerts, you have a lot of responsibility.
Eventbrite Boost allows you to increase your attendance by reaching new people and engaging with your fans and followers from your Eventbrite account.
25. Consider Ad Retargeting
If you’ve ever been on the internet, you’re familiar with the technology, even if you don’t know the term. You’ll see targeted ads for the thing you looked up online days later on different sites.
People who didn’t buy a ticket the first time are often grateful for being reminded to sign up before it sells out. Ad retargeting allows event organizers to see an average return on investment six times higher than without retargeting.
26. Invest in Professional Photography
Data from Eventbrite suggests that people are most likely to continue to YouTube or Google Images after visiting an event page. Are they going to like what they see?
Photographs of your event can help set the mood and give potential attendees an idea of what the atmosphere will be like.
It is important to take clear photos that accurately portray the atmosphere of your event and give potential attendees an idea of what they can expect. Not only is photography important for advertising and email, but it is also necessary for other techniques to be effective.
27. Empower Your Grassroots Marketers with Badges
Your attendees are your biggest fans. When someone buys a ticket or registers for your event, give them a badge or icon to display on their site or post to social media. If you include HTML in your graphic, viewers will be able to link back to your event page.
28. Turn Attendees into Event Ambassadors
There are two ways to spend your money when it comes to brand ambassadors. You can either hire one, or you can leverage your event guests to be ambassadors. If you give them a good time, they will tell their friends and coworkers about it.
Make sure your party is memorable by providing guests with promotional materials and plenty of photo opportunities. This will help ensure they talk about your event long after it’s over.
If they have a large network, incentivize them by giving them a commission for each ticket sold.
29. Shift The Focus From Promotional to Conversational
Your social media posts should not contain strictly marketing messages. Instead, engage potential ticket-buyers in thoughtful conversations.
A good balance on social media can be achieved by following the “4:1:1 Rule”: for every promotional post you make, retweet or share a relevant post, and then post 4 pieces of content written by other people or brands.
You should provide your followers with content that is useful to them. “Does anyone know about this?” If you gain their trust, they will have admiration for your event brand.
30. Partner With Another Event
By working with other event organizers, you can increase your platform and visibility. You can increase ticket sales for your event by partnering with another event brand that is experienced and has a large network.
Make sure the images for your two brands overlap so that fans of both brands will recognize the synergy between the two. You can more than double your ticket sales by developing a strong relationship.
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