People will be relying on mobile offices much more heavily than we have in the past due to the transition to remote work.
As a social media marketer, you need to have the necessary tools to work from anywhere at any time. Whether you’re relaxing by the pool, working in a coffee shop, or sitting on your front porch, you should be able to do your job.
Employers are increasingly realizing that remote and hybridized work is in high demand, so our lives are likely to become more flexible and mobile.
There are a few different social media marketing apps that you can use on your smartphone to help you create content and manage your social media campaigns, regardless of where you’re working.
1. Buffer
Buffer is a social scheduling app that allows users to post and schedule updates to Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
The app also has analytics to measure performance. The subscription plans offered by this company vary in price and features depending on the size of the customer’s business. There is a free personal subscription plan as well as paid plans.
2. Hootsuite
Hootsuite is another popular social media management app. This tool allows you to independently create, schedule, plan, publish, and monitor your posts, as well as engage directly with your audience on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
At the moment, you can use Hootsuite for free with up to two social network profiles. The paid version allows for additional features and accounts.
3. Later
The app, which was originally designed for Instagram, has been expanded to include LinkedIn, Facebook, Twitter, and Pinterest.
With Later, you can schedule photos in advance, automatically publish them to your Instagram Business Profile, and preview your feed using drag-and-drop functionality.
The paid version of this app has extra features that the free version does not, such as being able to schedule your hashtags in the first comment to avoid clutter in the caption, publishing multi-photo Instagram posts, and scheduling videos.
4. Plann
Canva is an amazing source for creating stunning story templates that can be used in conjunction with Plann to create a cohesive and well-planned Instagram feed. Additionally, it provides a function for auto-posting images and videos, as well as letting you know when would be the most ideal times to post on Instagram.
5. Canva
Canva has released a new app that provides users with templates and tools for creating professional-looking designs. There are over 700 font options and special effects that you can add to your text.
Canva is a program that helps you create social media content. It has an Instagram story editor, story highlights maker, Facebook posts and covers, Twitter banners, YouTube thumbnails, cards, invitations, photo collages, and more.
Aside from being a great tool for designing social media posts, Canva can also be used for a variety of other design needs. Canva is a versatile platform that can be used for a variety of design needs, from wedding invitations to book covers to memes to brochures.
6. REP
REP is a marketplace where influencers can connect with brands for collaboration, and it’s free to use. Businesses can post a product on the site, and then influencers can apply for free, paid, or PPC collaborations.
influencers can win raffle prizes from REP, as well as get analytics on their engagement rate and audience interest.
7. Facebook Business Suite
Facebook has created a network of content that includes Groups, Marketplace, Watch, and more. Not everyone is able to juggle managing their business page on top of all their other responsibilities.
The Facebook Business Suite is a tool that helps you manage your Facebook page by allowing you to post, comment, and react to posts, as well as update your page settings and images. You can also use it to track your page’s statistics.
And the best part? This app is totally free!
8. Facebook Ads Manager
You can’t always get what you want without paying for it. Sitting in an office is necessary for running ad campaigns. Wrong.
You can create and manage your Facebook ad campaigns from your mobile device using the Ads Manager apps. Since every minute is crucial, you can optimize copy or adjust budgets from anywhere. You can upload media from your phone to use in future campaigns.
9. Iconosquare
Iconosquare is a great tool that can help you manage and improve your Instagram account and strategy. Scheduling content on a mobile-first platform is easy, whether you’re posting original content or re-posting someone else’s.
The app lets you post to, optimize, and analyze the performance of multiple accounts from your mobile device. The app lets you do more than just view analytics; you can also save hashtags and other content.
10. BeLive.tv
Video is a top-performing type of content that helps you stand out in social media algorithms.
One more reason why live social video is great is that it can be filmed from any location. This is an ideal camera for taking pictures while you are on the move, especially for posting to your Facebook page.
Belive.tv offers a free mobile app that allows users to broadcast live to their Facebook followers. You can add branded frames and split-screen interview formats to your broadcasts to make them more professional.
When you go live on a third-party app, it provides a better experience for both you and your viewers. This makes it easier to engage with your video in real time.
11. Smarp
Peer-to-peer social sharing is becoming more important as it is harder to get people to trust brands and the algorithms for newsfeeds are becoming stingier.
If you want your company to be involved in this effort, you will need to make it easy for team members to share brand assets while they are away from the office.
Smarp’s software makes it easy for employees to share company content on social media, turning everyone into a brand ambassador.
The Smarp app allows team members to view, suggest, and share content on social media platforms easily.
12. Adobe Spark Post
It can be difficult to create designed graphics that are engaging, especially if you want them to be animated.
Adobe Spark Post is a great new mobile tool.
This app provides users with a wide range of templates and ideas, as well as features that make it easy to design on the go. Additionally, it allows users to add animated effects to their social media graphics in order to grab attention.
13. Sprout Social
Sprout Social has many features that organizations find helpful, such as social listening, advanced analytics, and smart box.
This software also includes publishing, user engagement, and analytics features. Sprout Social allows users to schedule posts on all major social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and Pinterest. This makes it easy to maintain a consistent social media presence and content strategy across all channels.
14. Sendible
If you run an agency, Sendible’s social media management tool is perfect for you. It has lots of features that let you collect and organize all your social media channels in one place.
The “Services” feature in Sendible lets users create channels and select relevant functions for those channels.
15. Trello
Even social media managers need project management tools. You can always be on top of your tasks with the offline feature of Trello. This social media management tool allows users to assign tasks, keep track of progress, and update team members.
16. SocialPilot
SocialPilot also lets users group together different accounts that are relevant to each other. This is in addition to the content management and content analytics features that the software offers. Up to 10 team members can be added, roles can be assigned, and access for post approvals can be granted.
17. Hyperlapse
Hyperlapse is an easy-to-use app created by Instagram. The app allows users to shoot time-lapse videos and to smooth them out.
With Hyperlapse, you can choose how fast or slow you want your video to play, and then share it directly to Instagram. Click, focus, speed up and share.
18. Camera+ 2
Do you want to improve your photography skills to take better pictures for your business? Camera+ 2 2 is a great choice.
You can use Camera+ 2 to take better control over your light and dark shots by setting exposure and focus separately. The modes, scenes and effects available vary depending on the model of camera used.
19. Restream.io
Restream.io allows users to share Live Videos on multiple platforms simultaneously. Platforms such as YouTube, Instagram, Twitch, and Periscope.
To stream from mobile directly with Restream.io, users need to use companion apps to capture the screen. Even though you can’t log into Restream Studio from your mobile device, you can still stream from it.
20. Spark Camera
Spark Camera has a simple interface. The app provides a platform for users to take pictures and videos in high definition for Instagram Stories and Instagram TV. This app includes features that will make it easy to access camera controls, edits, and filters.
21. Ripl
Ripl is an app that helps you create and share multimedia content, with a focus on social media optimization. The app allows users to create and share animated graphics, tracking digital engagement and offering many templates to choose from.
22. FilmoraGo
A video editing tool can be a great asset for small businesses that are looking to incorporate video content into their social media marketing strategy.
FilmoraGo is a great choice for editing videos because it doesn’t have any time limits or watermarks. Its advanced features are also impressive.
23. Amplifr
This app aims to make social media marketing more efficient by using AI to help schedule posts and track their performance. It makes sure that posts are published at optimal times and provides detailed analytics so that users can track information and data. Amplifr lets you share your content on various social media sites, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumbler.
24. MuseCam
MuseCam is a photo editing tool. It is similar to other editing apps in that it allows users to edit images professionally with features and presets. However, its advanced functions give access to more advanced tools, such as HSL and Curves.
25. Vidlab
VidLab is an editing app that makes social media marketing more effective. This interface provides everything users need to create professional videos in one place. You can improve your videos by adding text, artwork, animation, and music.
26. Splice by GoPro
Splice provides many features that help users create stunning shareable videos. These videos can help to maximize social media marketing efforts. The Splice app lets users edit videos by trimming them, adding effects, controlling the speed, and adding titles and music. There is a wide range of options to choose from for the music and effects.
27. PromoRepublic
PromoRepublic is a great addition to your social media marketing tools.
The app allows you to schedule and publish different types of content to major social media platforms, as well as design visuals. There are approximately 100,000 existing post ideas that users can edit and customize to fit their needs.
28. Google Analytics
Your social media marketing strategy isn’t complete until you’re also monitoring your social media platforms and occasionally checking in on your website.
Google Analytics helps users see how different marketing campaigns affect conversions. The app allows users to check in without being at a computer.
29. Slack
Slack is a smart way to communicate with your team. The social channel options allow users to collaborate and communicate about specific tasks and projects.
The app has many features, like smart notifications and advanced searches, as well as a bot to help you.
30. AgoraPulse
AgoraPulse provides an all-inclusive social media marketing platform where users can schedule and post individual or bulk content. The platform has strong engagement and analytics abilities, which are clear from its features like the inbox, followers grouping, and social listening.
31. GoDaddy
GoDaddy Studio (formerly Over)
As visual content is increasingly essential for social media marketing, apps that allow users to create and edit graphics are becoming more and more useful. GoDaddy Studio helps you easily design graphics to accompany your social media posts using a wide variety of templates.
32. Snapseed
Snapseed is a photo editing app. Many people enjoy using this app because it is easy to use. You can improve your photos in a professional manner without having to use a laptop, either by doing it yourself or letting the software do it for you.
33. Anchor FM
You can improve your content distribution strategy by broadcasting audio content. Anchor FM helps you record and share original audio content in the form of podcasts on social media.
34. Legend
With Legend, you can easily craft text animations. There are hundreds of typography, backgrounds, templates, and animations options available for social media management, making it much more manageable. Your content pops out on your favorite newsfeeds.
35. Loomly
Loomly is an app that helps manage social media, with an interface that is easy to use. There is a tutorial to guide users through navigation, so that they can use the app without any problems. Loomly allows you to publish content either by yourself or as part of a team, as well as using integrated apps like Buffer.
Conclusion
Technology is constantly evolving. As a social media marketer, you will need to use more digital marketing apps to be successful.
If you use the right social media marketing apps, you will be able to create, strategize, and execute social media marketing campaigns effectively in 2022.
You’ll need some experience to know which products are right for you, but our list can help you get started.
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