November 5, 2022

Wondering the best time to post on Twitter

Your tweet will only have a short time to grab someone’s attention. Why? People spend an average of just over 3 minutes on Twitter per session.

This is much shorter than other social media sites. How do you get seen? Well, the content is a big one. But when you post is super important. This article will discuss when the best time to post on Twitter is in order to take advantage of the three minutes per day that users spend on the site.

Why posting time matters

We all know that Twitter is fast-moving. If you can gain a few followers, it will be similar to the scrolling text at the bottom of a TV news channel. There’s this constantly changing flow of tweets. Let’s put it into some context about tweet numbers. There are:

  • 500 million tweets a day.
  • 347,222 tweets per minute.
  • 5787 tweets per second.
  • 330 million monthly active users.
  • 145 million daily active users.

It may seem like there is no way to get your work noticed, but there are still ways to get your work in front of people. Wrong! The best time to post on Twitter is when your followers are most active. Then fine-tune that for your own audience.

When is the best time to post on Twitter

When is the best time to post to Twitter? Many people will say that there is no best time. That’s not strictly true. There are windows when Twitter users are more active.

The best time to publish on Twitter is 8:00 a.m. on Mondays or 8:00 a.m. on Thursdays.

Twitter is a popular platform for people to get their news in the morning. This is because it is easy to access and is based on news.

Try experimenting with different publishing times to see what works best for you, but it’s a good idea to start with the time that is most likely to produce the best results.

We think that there are some basic best practices to follow, depending on the industry, that will help brands determine when to post for the most engagement.

Twitter timing

Twitter feeds are not based on reverse chronology like they used to be. Now they are based on things like popularity and interaction, just like the feeds of other social sites.

Posts with the most interactions will be given priority on a user’s Twitter feed. To ensure that a post is seen by the majority of a user’s followers, it is best to tweet when most of them are online.

When is Twitter most active

The best time to tweet is between noon and 1pm local time. The quietest time of day is from 3am to 4am.

Twitter is the most active from 11am until 1pm. This is a worldwide average, so times could vary depending on the time zone you are trying to reach. By time zone, the most popular times to tweet are:

  • 8am-9am Pacific time
  • 12pm-1pm Mountain time
  • 12pm-1pm Central time
  • 12pm-1pm Eastern time
  • 8pm-9pm Eastern European time
  • 4pm-5pm Central European time
  • 8am-9am Hong Kong time
  • 10am-11am Australia time

The following statistics are from a study of 4.8 million tweets from Buffer. It’s important to remember that while many people are tweeting during popular times, this also means there is more competition.

When does Twitter see most engagement

These are the times that see the most engagement, from a study by Sprout Social:

  • Best days: Wednesday and Friday
  • Worst day: Saturday
  • Best time: 9am Wednesday and Friday (CST)

The chart below reflects the info in Central Standard Time (CST). But this represents averages of their 20,000 customers. To find the best time for you to tweet, continue reading.

The best times for different types of engagement

Before you tweet, think about what you want the tweet to accomplish.

Do you want likes? Retweets? Clicks?

Mentioning someone and wanting to grab their attention. You might want to focus on posting at times when you know people are already on social media, or when you think people will have more free time to scroll through their timelines A helpful part of planning when to post is to look at when certain types of engagement are highest. You may want to focus on posting at times when you know people are already using social media, or when people are more likely to have free time to scroll through their timelines. Twitter is a heavily monitored website, and because of this we have some interesting facts. Here’s a few about timing:

  • The most engagement on average comes between 2am and 3am.
  • Engagement drops off during work hours of 9am to 5pm.
  • You get more favorites and retweets with evening and late at night tweets.
  • You often see more engagement at the opposite of the best times to tweet (maybe because fewer people are tweeting!).
  • Time zones play a big part, so look for those peak times for the time zone best matching your audience.
  • The best click-through rate (CTR) happens between 1pm and 3pm Mondays and Thursdays. If you want to send people to your website, tweet then.
  • The worst time for any kind of engagement is after 8pm weekdays or after 3pm Fridays.
  • You can boost all of your stats by including images, which increasing click-throughs by 36% and website visits by 31%. Learn more about Twitter images.

Snapshot of who should post when

Another approach to thinking about when to post to Twitter is by industry.

The people you are trying to reach with your tweets (your audience) and the topics you cover (what you tweet about) both affect how successful your tweeting will be. An example of this would be the difference between blogs and businesses that cater to other businesses (B2B), as opposed to those that cater to consumers (B2C). The following times are figured in Central Standard Time zone:

  • B2B best time to tweet: 9am to 4pm Monday to Thursday, especially between 11am and 1pm.
  • B2B most retweets: 5pm weekdays.
  • B2B best CTR: 6pm weekdays.
  • B2C best time to tweet: 12pm to 1pm with Tuesdays being the best day.
  • B2C best engagement: weekends.

Or a few examples by industry (also CST):

  • Education: best day Saturday, worst day Sunday, best time 5pm-6pm Saturday.
  • Tech: best day Tuesday and Wednesday, worst day Sunday, best time 9am Tuesday.
  • Health: best day Wednesday, worst day Sunday, best times 8am to 2pm Wednesday.
  • Finance: best day Tuesday, worst day Saturday, best times 1-5am Tuesday, 2pm Sunday.
  • Recreation: best day Friday, worst days Saturday and Sunday, best time 9am Friday.

Using Twitter analytics to find your best days

Here are some general ideas about when it is best to post on Twitter. What if you found out some data that would be helpful to your audience?

Twitter analytics can provide you with some useful data about your account. To access the ‘more’ option, go to the bottom of the menu.

This data is not as extensive as what is available on Facebook or Instagram. By looking at your recent tweets, you can see if there is a pattern of increased engagement on certain days.

You’ll find engagement data, like clicks and retweets, here. But overall, the stats are pretty limited. There is no chart or indication of when or where your followers are most active. Twitter does not give users a lot of help on when the best time to tweet is.

Using tools to find the best time to post

Although Twitter’s own analytics leave something to be desired, there are some excellent specialized tools available.

Twitter analytics from Tweriod

Oops! Tweriod seems to have shut down. If you can’t find them at, try one of these other options: Followerwonk Missinglettr

It analyzes you and your followers to find a tweeting time that works best for you. This free tool will help you maximize your tweeting by finding the best time for you to tweet based on your account and your followers. The tool analyzes the data of your last 1000 followers and provides insights on them.

The app provides times and days when it is most effective to tweet. It breaks the information down to weekends, weekdays, Sundays, and Mondays. The graph also displays activity for four different time periods.

Working out the best times to post on Twitter in 2022

When is the best time for you to post your tweets based on your audience and industry? We’re going to give you some tips on how to find the best time slot for your activities.

Keep a record

The Best Times To Post On Twitter

Keeping a record of your engagement and interactions is a great way to figure out when the best time to post is.

Twitter has stats that show when tweets got the most interactions and impressions. This lets you track what’s going on.

After you find a successful publishing pattern, stick to it to continue being successful. The best way to determine when you should be tweeting is by looking at your account’s statistics.

The kind of business you have

When comparing B2B and B2C companies, B2C companies find less of a difference between the days of the week when choosing to upload their tweets.

The best time to tweet for a Business-to-Business (B2B) company is going to depend on when their customers are most likely to be studying and shopping for products, which is typically during off hours or on the weekends. For Business-to-Consumer (B2C) companies, the best time to tweet is going to depend on when their customers are most likely to be active on social media, which is typically during the week.

If you want your B2B company to be successful on Twitter, then you should post during regular business hours during the week. The best time to come by on Mondays and Thursdays are between 9 a.m. and 4 p.m., especially around lunch.

Tweet consistently

If you want to keep your Twitter account active, you need to post regularly.

If you want to keep your followers engaged, you’ll need to keep your content fresh since tweets only have a lifespan of 18 minutes on average. Posting daily to Twitter can help you maintain the level of engagement you need to keep your business relevant.

Find out your target market

The Best Times To Post On Twitter

If you have a better understanding of who your target market is on Twitter, you will be able to more easily determine when to post your content so that they will see it.

When you understand your audience’s daily routine, you will be able to determine when they are most active online and whether they are the ideal people to target with your tweets.

Test it out

After identifying your target market and the best times for them to be online, you need to experiment with different posting times to see when your audience is most receptive to your content.

You need to take advantage of peak posting times. Schedule specific times and days of the week to distribute comparable content.

Keep an eye on what’s happening with those steps. Analyze your Twitter activity to determine which times generate the most engagement from your followers in the form of clicks, reactions, likes, and retweets. By analyzing your audience’s online behavior, you can determine when they are most active and engaged, and schedule your content around those times.

Time zones need to be thought about

If you have an international target audience, you need to think about time zones.

If you are based in America but most of your audience is in Australia, you need to think about what time it is in Australia when you upload something.

Make changes when necessary

The algorithm for Twitter is always changing, so what might work this week might not work next week.

This means that you need to be thinking about the optimal times for a brand to upload their content on Twitter consistently. Spending a lot of time trying to figure out the best uploading hours can be frustrating.

It is beneficial to know the optimal times to tweet, more so than any other social media platform. You can use this as a reference in case the algorithm changes in the future.

Twitter timing facts

The following are some Twitter timing facts to keep in mind for online brands that operate around the clock with a global impact.

  • The most successful tweets out there include visuals. Make sure to include nice images in your marketing strategy.
  • Without any distinct peak hours, the best click-through rate occurs between Mondays and Thursdays between 1:00 p.m. and 3:00 p.m. This means that if you want people to visit your landing page or website, then you will need to publish between these times.
  • When thinking about the worst time to upload to Twitter, it is usually on the weekend in the evenings after 8:00 p.m., and on Friday after 3 p.m.

When trying to determine the best time to tweet, there are a number of factors to consider.


The success of your tweets depends on when you post them.

We strongly suggest that you focus on your target audience by going back to the basics like your publishing schedule and target market demographics. Additionally, keep time zones in mind to optimize your content’s reach.

Although it makes sense to upload your content when most of your audience is online, this can change over time. If you want to stay current, explore new optimal times, but remember that there are a few known effective publishing times you can always rely on.

About the Author Brian Richards

See Brian's Amazon Author Central profile at

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