The majority of social media promotions tend to center around Facebook, Twitter, LinkedIn, and Google+. We will refer to them as the “Big 4” and with solid justification. About two billion people out of the adult population worldwide use Facebook each month, which amounts to a huge 62 percent.
At present, Twitter has around 317 million people utilizing their accounts monthly, in addition to a further 500 million people who look over Tweets without maintaining an account.
Many digital marketers wrongly invest all of their time and energy into the four principal social networking websites, while in reality there are plenty of other social media websites and applications out there on the net.
Need to reach a specific niche market? You will definitely come across a social media platform that is tailored to your intended audience. A few social networks have been designed with a particular type of person in mind, while other networks mainly consist of visuals, appealing to a wider array of people.
This article furnishes a rundown of social media websites that are great for disseminating content, incorporating some you presumably didn’t consider previously.
1. Snapchat
Online advertisers who want to target the Millennial audience are making use of Snapchat to deliver their visual communications.
The social networks, introduced in 2011, have had a massive reception among the under-35 demographic due to their appealing design and aptitude for captivating content. Around four out of ten millennials in the United States access Snapchat on a daily basis.
Snapchat is renowned for its imaging software allowing users to exchange faces in a photo, switch into elves or puppies, or, remarkably, even spew rainbows – all while sending visual communications to companions and fans.
Content can be distributed by a user’s personal connections that evaporates once it has been witnessed, or shared with a more extensive following on their Snapchat Story for a day.
Snapchat users spend an average of 25-30 minutes a day on the platform, which adds up to 10 billion videos viewed each day. This is equal to the sum of time that all of Facebook’s 1+ billion users spend in total.
In a 2016 statement to investors, Robert Peck, an analyst from SunTrust Robinson Humphrey, observed that when utilizing Snapchat, “messages are initiated with a photo or video, not simply including one”. People are now using pictures as a means of communication instead of simply storing them for future remembrance.
Brands are taking advantage of Snapchat’s ephemerality, creating visuals that create an atmosphere of immediacy and urgency. As an illustration, the World Wildlife Fund made good use of Snapchat to advertise the plight of animals on the brink of extinction.
The organization initiated an #LastSelfie program that consisted of gripping close-up images of tigers, rhinos, pandas, polar bears and orangutans. The featured animals could be gone forever in the blink of an eye, just like the snaps did.
According to Rebecca Lieb, an analyst, Snapchat messages should be paid attention to instantly and have a set time span till expiry. Giving your focus to something instantly is extremely significant, and Snapchat is taking advantage of that.
2. Instagram
In the past seven years, the number of monthly active users on Instagram has risen to a total of over 600 million, which accounts for 24 percent of adult human beings worldwide.
The utilization of the social network is well-known for its variety of aesthetically pleasing photos shared by users, but it has also grown to be a major part of any digital marketing plan.
Visual content is essential on Instagram since all posts have to be mainly composed of a picture or video. This aspect distinguishes the platform from other social media sites. Simultaneously, the format offers brands a special chance to communicate artistically and be distinctive with charm and vigor.
It’s no surprise that one of Instagram’s best accounts is from National Geographic, an organization that has been showing off stunning pictures from all over the world since 1888 and now has a fan base of over 60 million people.
If the desired outcome is to establish a connection with clients, Instagram is the perfect tool for the job. Statistically, Instagrammers are exceptionally more likely than Facebook users and especially more so than Twitter users to interact with a brand’s posts; with 58 times more likelihood and 120 times more likelihood, respectively.
People who follow a brand are very likely to interact the most with images that have excellent quality, contain human subjects, have a direct link to the product or service being offered, and have descriptions that are explicit and coincide with the brand’s message.
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3. Pinterest
Want to make your content go viral? Share it on Pinterest. Only 1.4 percent of tweets are forwarded, however a huge 80 percent of pins are reposted, mostly due to the evergreen quality of Pinterest.
Pinterest’s categories are set up to accommodate people looking for inspiration, as opposed to Twitter, which shifts depending on the current trends.
A mother in search of ideas for a birthday celebration can quickly look through a multitude of pins that have been added in the last few years. Every time she saves an idea for later, it is shown to a different set of people, revitalizing it.
Since it was first introduced in 2010, Pinterest has had a continuous increase in the number of its users. By the end of 2016, 150 million individuals were actively utilizing the image-based social network.
Pinterest is an effective platform for targeting female consumers, with 44 percent of all Internet women active on the website and roughly 80 percent of the Pinterest audience being female. In general, Pinterest users can be grouped into two distinct groups: those who intend to purchase items, and those who intend to make something.
Pinterest has a huge selection of pins related to arts and crafts. You can find an image for almost any project you can think of on Pinterest, from scrapbooking and paper mache to wedding cakes and dresses for special occasions. Pins that have tutorials, guides and DIY visual stories have a higher click rate of 42 percent compared to other types of pins.
People who use Pinterest often like to buy the products they find there. A HelloSociety poll revealed that almost 9 out of every 10 users have bought an item they had pinned. The typical expenditure for those brought to Shopify by Pinterest is $80, whereas those sent from Facebook have an average order total of $40.
4. StumbleUpon
StumbleUpon doesn’t have as large of an audience as Facebook or Twitter, but since it’s one of few social media sites that sends visitors directly to another website, it’s the fourth most successful social platform when it comes to driving web traffic.
That said, having 30 million active monthly users is definitely something to be proud of, and by enabling users to cast their vote on content, the number of upvotes will keep growing gradually.
StumbleUpon is a website that functions as a social bookmarking platform, giving people the ability to store links for later use.
They can find a page that they have never seen before related to their interests through the “stumble” feature of the website. The more approving votes a piece of content has, the higher the probability it will be noticed.
To attain success with StumbleUpon, submitting a link by itself is not sufficient. Individuals that experience the most traffic have a fully filled out profile, with a picture, a connection to their website or blog and tie-ins to other social media accounts.
They devote energy to the website by supporting other material–not just their own–they track other stumblers and employ intriguing titles in their own articles.
5. Peach
Peach is a recent social media site that increases user participation significantly.
The app not solely permits people to share various kinds of visuals, but the Peach makers made a guide of “special” directions to make contributions engaging. A user can enter various expressions instead of a consistently formulated message that will cause the app to activate.
For instance, if “song” is written and chosen, the program will access the cell phone’s microphone and distinguish melodies playing inside scope.
Typing “weather” into the app will give you the current weather conditions and entering “caption” will enable you to enter a message to go with a randomly chosen GIF.
Businesses can advertise and promote in an imaginative way by taking advantage of the few distinct attributes of Peach. The app enables users to create animated GIFs without any charge, utilizing words or pictures to visually portray their messages.
Digital marketers have used the app to send attractive images to individuals, prompting them to download and apply them as backgrounds for their cell phones. The more the pictures are displayed, the further their advertising content is spread.
6. Infographics
Recommended size: 1200 x 628 pixels
Infographics are recognized as exceedingly useful sources of data, but they tend to be quite sizeable documents. This indicates that these documents aren’t always eye-catching in the newsfeed since they are merely reduced to a small image.
Post a shortened version of the infographic on your Facebook newsfeed, then direct those reading to your website to view the extended version or download it for their own use.
It is preferable to post content on your website rather than sharing directly to the newsfeed as this could bring in new visitors to your website, while also giving your followers something interesting to share on their own newsfeeds.
7. Charts
Recommended size: 1200 x 628 pixels
Sharing data on Facebook helps your audience learn. Before you share any graphics, make sure the data is useful, spreadable, and easily understandable.
Sharing a well-created data visualization on Facebook is a great way to show your audience why you do what you do, as well as how it impacts their daily lives.
Create your own charts and data visualizations!
- Add your own text, icons, logo and more
- Add interactive charts and graphs
- Use drag-and-drop content blocks
- Customize colors and fonts to fit your brand
8. Memes
Recommended size: 1200 x 628 pixels
Memes. Everybody loves them. It is crucial for them to be timely and pertinent for your audience.
You can spread socially related memes to your followers created by others, however making your own unique memes is an even greater way to enhance your content plan.
Don’t neglect to include your emblem in the corner for full advantage of the likes you’re guaranteed to undertake!
9. Blog headers
Recommended size: 1200 x 628 pixels
Linking to Facebook without any additional information is not the most successful method when trying to interact with people. Your audience craves something visually interesting to interact with. Marketers often add imagery of their blog titles to their writing and link them to their site to increase visibility.
A helpful suggestion: Headers with people’s faces, text, and other visuals (such as the one you see here) fare great with Facebook viewers.
The blog cover must be eye-catching and distinctive enough to draw attention. Ensure that the dimensions are 1200 x 628 pixels to get the best engagement.
10. Product images
Recommended size: 1080 x 1080 pixels
Demonstrating your item on Instagram necessitates that you use creative thinking.
Product flat lays are very popular. Style your product so it stands out against a colorful or white backdrop and don’t forget to have fun and get imaginative by adding things such as blooms, streamers, cords, etc. What looks the best will depend on the product, but experimentation could lead to some great results!
11. Photos with faces
Recommended size: 1080 x 1080 pixels
A face that has a genuine smile is what will draw people in and make them take notice. Give a face to your employees, customers, or community members by featuring them on your Instagram page and in your stories.
12. Quotes
Recommended size: 1080 x 1080 pixels
What quotes inspire you? They’re likely to inspire others too. Begin utilizing a social media graphic template to provide motivation and fascination for your Instagram posts. Customize a similar template and make it your own!
13. Banner images
Recommended size: 626 x 220 pixels
Your LinkedIn company page or personal profile’s banner image is an excellent way to demonstrate to your audience who you are.
Utilize this section to customize your profile to create a long-lasting impression on your viewers. Your banner image can be used to make your brand stronger with the help of incorporating your logo, message, or even a picture of your product.
14. Photos of influential figures
Recommended size: 1200 x 628 pixels
A lot of the individuals on LinkedIn are in search of guidance for advancing their career path, searching for additional work, or attempting to develop contacts.
Sharing pictures of influential individuals can motivate your viewers and cause them to participate actively and sincerely in your material.
15. SlideShare
Would you care to show your listeners a presentation or useful slide deck? You can upload documents to SlideShare which can then be instantly posted to LinkedIn.
Including a SlideShare on your LinkedIn will demonstrate your extensive expertise and encourage your viewers to take the next step in their buying process.
16. Combine text with image
Recommended size: 440 x 220 pixels
Twitter only allows us to type 280 characters, making it difficult to express a complicated idea or a prolonged post. Incorporate the depiction of your characters into a visual to create an even more powerful impression.
17. Short videos
Recommended length: less than 1 minute
The suggested maximum runtime for Twitter videos is 1 minute, although they can be as long as 2 minutes and 20 seconds. Keep the content relevant and to the point.
18. GIFs
If you can’t set aside any time to shoot a video, then a GIF is a great option to make your content appealing. Pick a GIF from Twitter’s collection that your target group will be able to relate to.
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